{"id":3498,"date":"2025-07-16T10:57:51","date_gmt":"2025-07-16T14:57:51","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/"},"modified":"2025-09-03T15:38:15","modified_gmt":"2025-09-03T19:38:15","slug":"infographic-the-roi-of-email-marketing","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing","title":{"rendered":"The ROI of Email Marketing [Infographic]"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_1a8b06971624d257c49f7e108a42d94b\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li>Email ROI is between 10:1 and 36:1 for most companies, followed by 36:1 and 50:1.<\/li>\n<li>Customer engagement emails, promotional emails, and newsletters drive the highest ROI.<\/li>\n<li>Litmus boosts email ROI through engaging personalization, easy testing, actionable analytics, and more.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Email marketing continues to be unmatched when it comes to the return on investment (ROI) it drives. In fact, 35% of companies see a whopping $10-$36 for every $1 spent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is there anything you can do to drive an even higher return? Absolutely. And we <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/landing-page\/state-of-email-2025\"><span style=\"font-weight: 400;\">compiled and analyzed that data<\/span><\/a><span style=\"font-weight: 400;\"> from nearly 500 marketing professionals to give you the insights into those actions. Check out the highlights below.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Table of contents<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#infographic\"><span style=\"font-weight: 400;\">Email ROI infographic<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#transcript\"><span style=\"font-weight: 400;\">Email ROI infographic transcript<\/span><\/a>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a rel=\"noopener\" href=\"#roi-breakdown\"><span style=\"font-weight: 400;\">ROI breakdown by percentage<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a rel=\"noopener\" href=\"#roi-industry\"><span style=\"font-weight: 400;\">Highest ROI per industry<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a rel=\"noopener\" href=\"#measure\"><span style=\"font-weight: 400;\">How companies measure marketing\u2019s contribution to overall business goals<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a rel=\"noopener\" href=\"#increase-roi\"><span style=\"font-weight: 400;\">Ways to increase email ROI<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a rel=\"noopener\" href=\"#boost-roi\"><span style=\"font-weight: 400;\">How Litmus can boost ROI<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a rel=\"noopener\" href=\"#transcript\">Skip to the transcript.<\/a><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-gold rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Calculate your missing email ROI<\/p>\n\t\t\t\t<p>How much marketing revenue are you missing out on? Use our free <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/roi-calculator\" class=\"bold\">ROI Calculator<\/a> to see how much email-driven revenue you&#8217;re leaving on the table.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/roi-calculator\" class=\"text-white text-decoration none\">Learn more<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/roi-calculator-07152024-768x482.png\" width=\"210\" height=\"132\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\t<div id=\"simple-text-block-block_97c21e69fc8e8abf6637d52fb8d73587\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">\n<img decoding=\"async\" class=\"alignnone size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/manual\/roi-infographic-2025.png\" alt=\"Infographic of the ROI of email marketing. Findings are transcribed in the copy below.\" width=\"4237\" height=\"27593\" \/>\n<h2><span style=\"font-weight: 400;\"><br \/>\nTranscript: The ROI of Email Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email consistently delivers the best marketing ROI, but what drives these great results? We set off to learn just that.<\/span><\/p>\n<h3 id=\"roi-breakdown\" ><span style=\"font-weight: 400;\">Email ROI continues to be high<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/landing-page\/state-of-email-2025\"><span style=\"font-weight: 400;\">State of Email report 2025<\/span><\/a><span style=\"font-weight: 400;\">, for every $1 marketing leaders spend on email marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">35% receive $10-$36 in return<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30% receive $36-50 in return<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5% receive more than $50 in return<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">21% of marketing leaders do not measure ROI, which is down from 36% in 2023.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What type of email drives the highest ROI per industry?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B: Customer engagement emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2C: Promotional emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D2C: Newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agencies and professional services: Newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tech: Customer engagement emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retail: Promotional emails<\/span><\/li>\n<\/ul>\n<h3 id=\"measure\" ><span style=\"font-weight: 400;\">How companies measure email marketing\u2019s contribution to overall business goals<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30% analyze brand awareness metrics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">36% use multi-channel attribution models to measure email marketing\u2019s role<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">39% assess email\u2019s impact on customer retention or loyalty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">41% direct revenue attribution to email marketing campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">44% marketing qualified leads (MQLs) and\/ or conversion rates from marketing emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">59% analyze customer engagement metrics (e.g. opens, click through rate (CTR), bounce rates, etc.)<\/span><\/li>\n<\/ul>\n<h3 id=\"roi-industry\" ><b>ROI by industry<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media, publishing, events, sports, &amp; entertainment: 32:1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Software &amp; technology: 36:1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing, PR, &amp; advertising agency: 42:1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retail, ecommerce, &amp; consumer goods: 45:1<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These insights are derived from Litmus&#8217; 2020 State of Email Survey of more than 2,000 marketing professionals worldwide.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ways to increase email ROI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How can you get even more from the almighty email dollar? Here are the strategies proven to increase <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/roi-of-email-marketing-relationship-building\"><span style=\"font-weight: 400;\">ROI of email marketing<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run A\/B tests and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-testing-and-qa\" target=\"_blank\">email QA<\/a> on your emails often\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use dynamic content or <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/combining-segmentation-and-personalization\"><span style=\"font-weight: 400;\">personalized content<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize interactive elements, like GIFs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage external email analytics tools (like integrations, such as the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/salesforce-marketing-cloud-email-integration-litmus\"><span style=\"font-weight: 400;\">Salesforce Marketing Cloud integration<\/span><\/a><span style=\"font-weight: 400;\">)<\/span> or <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-migrate-esps-easily\" target=\"_blank\">email migration<\/a> support (when changing ESPs)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exercise an extensive checklist for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\"><span style=\"font-weight: 400;\">pre-send testing<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"boost-roi\" ><span style=\"font-weight: 400;\">How Litmus boosts your email ROI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Litmus is designed to empower your team to send more effective, on-brand emails at scale. The good news? Brands that work with Litmus see positive results.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\"> helps you deliver relevant, engaging content that your subscribers will love.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/email-testing\"><span style=\"font-weight: 400;\">Litmus Email Previews<\/span><\/a><span style=\"font-weight: 400;\"> eliminate email errors so subscribers have a great experience, every time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/spam-filter-tests\/\"><span style=\"font-weight: 400;\">Litmus Spam Testing<\/span><\/a><span style=\"font-weight: 400;\"> catches errors and helps you fix them before they cause your email to land in spam\u2014and generate no ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/email-analytics\"><span style=\"font-weight: 400;\">Litmus Email Analytics<\/span><\/a><span style=\"font-weight: 400;\"> helps marketers understand exactly what\u2019s work and what\u2019s not. In fact, brands that use Litmus Email Analytics achieve a 43% higher ROI than those that don\u2019t.<\/span><\/li>\n<\/ul>\n<h3 id=\"increase-roi\" ><span style=\"font-weight: 400;\">More insights to increase your email ROI are waiting for you<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Get a more in-depth look at what impacts email ROI in our <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\"><span style=\"font-weight: 400;\">CMO\u2019s Guide to Email Marketing ROI<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where did we get all this data? These insights are derived from Litmus\u2019 2025 State of Email Survey of nearly 500 marketing professionals worldwide.<\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Go beyond opens and clicks<\/p>\n\t\t\t\t<p>Brands that use Litmus Email Analytics see a 43% higher ROI than those that don\u2019t. See what you\u2019re missing. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\" class=\"bold\">Learn more.<\/a><\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing-litmus\" class=\"text-white text-decoration-none\">Book a demo<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/email-analytics.svg\" width=\"210\" height=\"130\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve been surveying marketers for years about their email best practices, including their email ROI. Here&#8217;s what we learned. <\/p>\n","protected":false},"author":3,"featured_media":34925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10274,10247,519],"blog_category":[10305],"class_list":["post-3498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-analytics","tag-performance-metrics","tag-return-on-investment","blog_category-email-marketing-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The ROI of Email Marketing [Infographic] - Litmus<\/title>\n<meta name=\"description\" content=\"We&#039;ve been surveying marketers for years about their email best practices, including their email ROI. Here&#039;s what we learned.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ROI of Email Marketing [Infographic]\" \/>\n<meta property=\"og:description\" content=\"We&#039;ve been surveying marketers for years about their email best practices, including their email ROI. Here&#039;s what we learned.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T14:57:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T19:38:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/04\/email-marketing-roi.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The ROI of Email Marketing [Infographic] - Litmus","description":"We've been surveying marketers for years about their email best practices, including their email ROI. Here's what we learned.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing","og_locale":"en_US","og_type":"article","og_title":"The ROI of Email Marketing [Infographic]","og_description":"We've been surveying marketers for years about their email best practices, including their email ROI. Here's what we learned.","og_url":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2025-07-16T14:57:51+00:00","article_modified_time":"2025-09-03T19:38:15+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/04\/email-marketing-roi.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing"},"author":{"name":"","@id":""},"headline":"The ROI of Email Marketing [Infographic]","datePublished":"2025-07-16T14:57:51+00:00","dateModified":"2025-09-03T19:38:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing"},"wordCount":6,"commentCount":0,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/04\/email-marketing-roi.jpeg","keywords":["Email Analytics","Performance Metrics","Return On Investment"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing","url":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing","name":"The ROI of Email Marketing [Infographic] - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/04\/email-marketing-roi.jpeg","datePublished":"2025-07-16T14:57:51+00:00","dateModified":"2025-09-03T19:38:15+00:00","description":"We've been surveying marketers for years about their email best practices, including their email ROI. Here's what we learned.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/04\/email-marketing-roi.jpeg","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/04\/email-marketing-roi.jpeg","width":1200,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"The ROI of Email Marketing [Infographic]"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/3498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=3498"}],"version-history":[{"count":17,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/3498\/revisions"}],"predecessor-version":[{"id":119772,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/3498\/revisions\/119772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/34925"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=3498"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=3498"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=3498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}