{"id":35293,"date":"2021-09-17T16:01:26","date_gmt":"2021-09-17T20:01:26","guid":{"rendered":"https:\/\/www.litmus.com\/?p=35293"},"modified":"2025-10-07T13:30:05","modified_gmt":"2025-10-07T17:30:05","slug":"ip-domain-email-warm-up","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/ip-domain-email-warm-up","title":{"rendered":"Planning a New IP or Domain? Here&#8217;s How To Do an Email Warm-Up"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_e2bdd20df5a1446e85ee930b965c9367\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Yay! You\u2019ve got (or are getting) a new email domain or IP address to send emails from\u2014but wait. Is it warm?<\/p>\n<p>Before you go full throttle, you have to make sure you do a proper email warm-up or else risk being seen as a spammer and ending up in people\u2019s junk folders instead. Yikes. Not the fresh start you want for your email marketing program.<\/p>\n<p>And there are many reasons why you might want or need to start anew. Maybe you\u2019re <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/how-to-migrate-esps\/?utm_campaign=wc-2021-03_how_to_migrate_esps-efficiency&amp;utm_medium=blog&amp;utm_source=marketing\" target=\"_blank\" rel=\"noopener\">switching to another email service provider<\/a> (ESP) or getting started with one for the first time. Or perhaps you\u2019re rebranding or going through an acquisition or merger. Maybe you\u2019ve decided to go from a <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dedicated-vs-shared-email-ip\/\" target=\"_blank\" rel=\"noopener\">shared IP to a dedicated IP<\/a> or from your parent domain to a <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-subdomains\/\" target=\"_blank\" rel=\"noopener\">subdomain<\/a> just for emails.<\/p>\n<p>Even large spikes in email volume that deviate from your norm\u2014like Black Friday and Cyber Monday\u2014should be approached with a warm-up. Or worst-case scenario? You\u2019re seeing massive deliverability issues and need to start over.<\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Unlock 2026 inbox benchmarks now<\/p>\n\t\t\t\t<p>Download Validity\u2019s 2026 Email Deliverability Benchmark Report and learn how your inbox placement compares before your next send.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/resource-center\/2026-email-deliverability-benchmark-report\/\" class=\"text-white text-decoration-none\">Get the report<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/12\/blog-cta-12172024.svg\" width=\"208\" height=\"171\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n<p>&nbsp;<\/p>\n<p>Whatever the case, you need to warm up your new IP, domain, or subdomain. And you need to do it right.<\/p>\n<p>We\u2019ve got you covered. In this blog post, you\u2019ll learn:<\/p>\n<ul>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#what\">What an IP and domain warm-up is<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#when\">When you do (and don\u2019t) need to warm up<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#how\">How to do email warming right<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#timing\">How long it takes (+ sample schedule)<\/a><\/li>\n<\/ul>\n<h2 id=\"what\">What\u2019s an IP or domain warm-up?<\/h2>\n<p>Email IP or domain warming is slowly sending emails from a new IP address or domain name and gradually increasing send volume over time.<\/p>\n<p>As you do this, internet service providers (ISPs) like Hotmail and Gmail determine whether or not they should deliver your emails to the inbox (like <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-utilize-gmail-promotions-tab\" target=\"_blank\" rel=\"noopener\">Gmail promotions tab<\/a>) or the spam folder. This is based on many factors, one of which is positive email engagement as a signal that you\u2019re not a spammer.<\/p>\n<p>The more trust you build with them and your recipients, the more likely ISPs will place your emails in the inbox. You start an IP or domain warm-up by sending a limited number of emails to establish the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-fix-email-reputation\" target=\"_blank\" rel=\"noopener\">email sender reputation<\/a>.<\/p>\n<p>As you build trust, you can ramp up your normal send volume. Then your deliverability has a solid foundation moving forward, as long as you maintain positive sending standards.<\/p>\n<h2 id=\"when\">Do you need to warm up if\u2026<\/h2>\n<p>Since email warming takes time and coordination, it\u2019s not something most people want to do just for fun. Here\u2019s how to assess whether or not you need to do an IP or domain warm-up.<\/p>\n<p><b>You\u2019re on a new shared IP address?<\/b> Probably not. If it\u2019s completely new, then yes, it\u2019ll need to be warmed up. But chances are, your shared IP is already warm, thanks to the other brands using it previously.<\/p>\n<p><b>You have a new dedicated IP with a new domain?<\/b> Absolutely! With both your IP and domain being new, you don\u2019t want to take any chances of damaging either reputation.<\/p>\n<p><b>You have a new dedicated IP address with the same domain?<\/b> Yes. Many ISPs primarily look at your IP, so you&#8217;ll be seen as an unknown sender even if you\u2019re using a trusted domain.<\/p>\n<p><b>You have a new domain with the same IP?<\/b> Yep\u2014especially if you have a large Gmail audience (including Google Suite).<\/p>\n<p><b>You have a new subdomain from a warm domain?<\/b> Yes. ISPs view new subdomains as unknown senders.<\/p>\n<p><b>You have the same IP and the same domain?<\/b> Only if your reputation and deliverability are completely trashed.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-35297\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/09\/IP-and-domain-warming-flowchart.png\" alt=\"IP-and-domain-warming-flowchart\" width=\"1540\" height=\"2224\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/09\/IP-and-domain-warming-flowchart.png 1540w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/09\/IP-and-domain-warming-flowchart-208x300.png 208w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/09\/IP-and-domain-warming-flowchart-709x1024.png 709w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/09\/IP-and-domain-warming-flowchart-768x1109.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/09\/IP-and-domain-warming-flowchart-1064x1536.png 1064w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/09\/IP-and-domain-warming-flowchart-1418x2048.png 1418w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/>\n<h2 id=\"how\">The dos and don\u2019ts of IP\/domain warming for email<\/h2>\n<p>The best IP and domain warming strategies make their list and check it twice. It doesn\u2019t hurt to get expert advice, either. That\u2019s why we asked our very own Senior Manager of Email Marketing, Jaina Mistry for insights. She\u2019s gone through quite a few warm-ups and shared tips for implementing a seamless domain or IP transition.<\/p>\n<h3>Do identify your best-performing emails<\/h3>\n<p>IP and domain warm-ups are your chance to make a good first impression with ISPs, so put your best foot forward. Jaina suggests:<\/p>\n<p>\u201cThe first emails you\u2019ll send from your new space should be messages with the highest open rates and click-to-open rate (CTOR). Pick message types from the last 6-9 months that perform best, whether they\u2019re one-off marketing sends or triggered emails.\u201d<\/p>\n<p>When we at Litmus set about warming up a new IP, we led with a mix of top-performing emails:<\/p>\n<ul>\n<li aria-level=\"1\">The <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Litmus News newsletter<\/a><\/li>\n<li aria-level=\"1\">Triggered follow-ups after content downloads<\/li>\n<li aria-level=\"1\">Premium content announcements, like reports and ebooks<\/li>\n<\/ul>\n<h3>Do identify your most engaged audience<\/h3>\n<p>Send your best emails to your most engaged subscribers to stack the odds even more in your favor. Picking the people and segments who regularly open and click through signals ISPs that you have an active audience.<\/p>\n<p>For Litmus, Jaina found the best subscribers for IP or domain warming by looking at the previous three months of data. How far back you look will depend on your sending cadence, though. For example:<\/p>\n<ul>\n<li aria-level=\"1\">If you\u2019re only sending one email per month, you\u2019ll want to look at subscribers who\u2019ve opened and clicked on your last three emails.<\/li>\n<li aria-level=\"1\">If you\u2019re sending one email per week, it could be a good idea to look at subscribers who\u2019ve opened and clicked on at least three emails per month for the last three months.<\/li>\n<\/ul>\n<h3>Do plan a timeline for your IP\/domain warming<\/h3>\n<p>Setting a timeline for how long you have to warm up an IP lets you work backward to determine your sending plan. 4-8 weeks is a standard migration timeframe, and more time lets you send more slowly and pay close attention to performance before moving on. We have a warm-up plan below to help you decide exactly how to spend those 4-8 warm-up weeks.<\/p>\n<h3>Don\u2019t rush it<\/h3>\n<p>Slow and steady wins the domain and IP warming race. You\u2019ll probably have a date when you need to leave your previous ESP, domain, or IP, but you\u2019ll want to allow some time for any hiccups that may arise.<\/p>\n<p>If possible, continue to send the rest of your scheduled messages from your old IP or domain. Having an already warm place to send emails is a convenient fallback while you\u2019re building up your new IP or domain. You will have to leap from the old to the new eventually, however.<\/p>\n<img decoding=\"async\" class=\"alignleft wp-image-30680 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2012\/12\/jaina-mistry-1.png\" alt=\"jaina-mistry\" width=\"150\" height=\"150\" \/>\n<p>\u201cWhen warming up, we kept sending email from our old IP address, too, and didn\u2019t see any impact\u2014gotta keep that plane flying! But <i>do<\/i> have a cut-off date when you\u2019ll stop sending email from your old IP or sending domain.\u201d<\/p>\n<p>&#8211; Jaina Mistry, Senior Manager of Email Marketing at Litmus<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re warming up a new subdomain on the same IP and domain, you might not have a cut-off date like you would if you were changing ESPs.<\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Is your infrastructure hurting you?<\/p>\n\t\t\t\t<p>Validity Everest checks your technical setup for errors that affect inbox placement\u2014before they hurt your performance.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/everest\/infrastructure\/\" class=\"text-white text-decoration-none\">Audit setup<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/12\/blog-cta-12172024.svg\" width=\"208\" height=\"171\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n<h3>Do monitor email performance like a hawk<\/h3>\n<p>After each send on your new IP or domain, check email performance. Keeping a close eye on opens and click-through rates to ensure they\u2019re in line with what you expect lets you <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-deliverability-audit\/\" target=\"_blank\" rel=\"noopener\">catch any deliverability issues<\/a> (like an <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-deliverability-audit\" target=\"_blank\" rel=\"noopener\">email deliverability audit<\/a>) early.<\/p>\n<p>If you notice a dip in engagement, use your next send to hone in on an even smaller, highest-engaged audience. If you\u2019re switching ESPs, your new service may have a deliverability partner to help you monitor your warm-up.<\/p>\n<h3>Don\u2019t just look at overall performance<\/h3>\n<p>Beyond looking at open and click rates for warm-up sends, investigate performance on a per-ISP basis. Check performance between ISPs to make sure one client isn\u2019t showing deliverability concerns.<\/p>\n<p>If you spy something fishy with a particular ISP, isolate email addresses for that ISP for the subsequent sends. For example, if you notice an issue with Gmail, remove all Gmail users from the next batch of warm-up emails you plan to send.<\/p>\n<p>Then, analyze your list of Gmail subscribers to find the most active of the bunch, and try again with those subscribers. Start with small volumes and work your way up until engagement is as expected.<\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Know how your emails actually perform<\/p>\n\t\t\t\t<p>Use Validity Everest to optimize content and timing based on real subscriber behavior and engagement trends.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/everest\/engagement-analytics\/\" class=\"text-white text-decoration-none\">Measure impact<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/12\/blog-cta-12172024.svg\" width=\"208\" height=\"171\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n<h3>Don\u2019t sweat the opt-outs<\/h3>\n<p>Notice a few unsubscribes from emails you sent with your new IP or domain? No worries. Some unsubscribes won\u2019t impact your deliverability during an IP warm-up, especially if positive engagement signals are higher.<\/p>\n<h3>Do keep monitoring email engagement afterward<\/h3>\n<p>While the first year on a new domain or IP is especially important for establishing deliverability, your reputation is ongoing. You should always monitor email engagement and your sender reputation, since it may only take one slip up to ruin your inbox placement. Even the best of warm-up strategies can\u2019t make your deliverability error-proof.<\/p>\n<h3>Do be prepared to stop sending if engagement drops<\/h3>\n<p>It\u2019s helpful to keep your old domain or IP while warming up another if something goes awry. Plan to keep your previous one for at least a month, but up to three months if possible. That way, you can pause sending from the new IP or domain to investigate dips in engagement without halting your email program entirely.<\/p>\n<p>If you don\u2019t have your old IP or domain for backup, you may need to halt at least some of your messages if you notice a problem during warm up.<\/p>\n<h3>Don\u2019t send large spikes in email volume<\/h3>\n<p>As you progress on your email warming plan, you\u2019ll gradually send more emails from the new domain or IP. We have advice on what percent of emails to send during warm up, but the most important thing is to avoid spikes in send volume. You can even split up your usual large batches of emails<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.pardot_email_warm_ip.htm&amp;type=5\" target=\"_blank\" rel=\"noopener\"> into sublists<\/a> to use a consistent, smaller daily send volume.<\/p>\n<h3>Do continually test for spam filters<\/h3>\n<p>In addition to monitoring email performance on your new domain or IP, check for spam filters. Using a tool like <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/spam-filter-tests\/\" target=\"_blank\" rel=\"noopener\">Litmus Spam Testing<\/a> lets you find any blocklists or spam filters that might be getting in the way of your new sending.<\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone wp-image-31555 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/07\/happy-inbox.png\" alt=\"happy-inbox\" width=\"800\" height=\"751\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/07\/happy-inbox.png 800w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/07\/happy-inbox-300x282.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/07\/happy-inbox-768x721.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\">\n<p class=\"zero\"><strong>Make it to the inbox\u2014not the junk folder<br \/>\n<\/strong><\/p>\n<p class=\"zero\">Identify issues that may land your emails in the spam folder\u2014with contextual advice to fix deliverability problems before you send.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/spam-filter-tests\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn how<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<\/div>\n<h2 id=\"timing\">How long does it take to warm up emails?<\/h2>\n<p>You should plan to spend 4-8 weeks (or more) warming up a new IP or domain before completely cutting off the old one. When Jaina recently changed ESPs for Litmus, she worked in a tighter 4-week timeframe. But, she shared that eight weeks is more standard for an IP or domain warm-up.<\/p>\n<p>You\u2019ll send your most popular content to an increasingly larger portion of your most engaged subscribers during email warm-up. During the first week, only use your new domain or IP to email 1% of your best subscribers. Then, you can double recipients each week (to 2% of subscribers, then 4%, and so on). At week eight, you\u2019ll send your most popular content to all of your top subscribers. Assuming all is going well, you can ease into sending messages to the rest of your subscribers after that.<\/p>\n<p>Here\u2019s a sample 8-week warm-up plan of which emails to send on your new domain or IP:<\/p>\n<div style=\"background: #f6f6f6; border: 1px solid #ddd; padding: 15px;\">\n<table style=\"border: 0; margin: 0;\" width=\"100%\">\n<thead>\n<tr>\n<th colspan=\"2\">Who should I send my popular content to during a domain or IP warm-up?<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #f6f6f6;\">\n<td style=\"text-align: center;\"><em>During this week&#8230;<\/em><\/td>\n<td style=\"text-align: center;\"><em>Send to this percent of most engaged subscribers<\/em><\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"text-align: center;\">1<\/td>\n<td style=\"text-align: center;\">1%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">2<\/td>\n<td style=\"text-align: center;\">2%<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"text-align: center;\">3<\/td>\n<td style=\"text-align: center;\">4%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">4<\/td>\n<td style=\"text-align: center;\">8%<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"text-align: center;\">5<\/td>\n<td style=\"text-align: center;\">16%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">6<\/td>\n<td style=\"text-align: center;\">32%<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"text-align: center;\">7<\/td>\n<td style=\"text-align: center;\">64%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">8<\/td>\n<td style=\"text-align: center;\">100%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Of course, your ideal email warming plan could deviate from this.<\/p>\n<p>You may choose to ease into the new domain or IP more slowly if you have a longer runway with your old one, are working up to a high send volume, only send emails a few times a month, or have low engagement. You could also ramp up more quickly if you have a low send volume or highly engaging email marketing program.<\/p>\n<p>We wouldn\u2019t recommend granting less than four weeks to email warming.<\/p>\n<h2>Warming up IPs and domains is critical for email deliverability<\/h2>\n<p>Email warming is not something you should skip or take lightly. ISPs use complex algorithms that include looking at your IP, domain, and email engagement. When you have a new IP, domain, or subdomain\u2014even if you\u2019re an established brand\u2014they see you as a new sender. And you know who changes IPs often? Spammers.<\/p>\n<p>That means ISPs are (rightfully) skeptical. If you gradually send more emails from your new IP or domain and keep a close eye on engagement, deliverability, and spam filters, you\u2019ll be on your way to high deliverability.<\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Deliverability from every angle <\/p>\n\t\t\t\t<p>Get the insights and tools to improve inbox placement, sender reputation, and email performance. <\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-deliverability\" class=\"text-white text-decoration-none\">Explore Litmus Deliverability <\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/12\/blog-cta-12172024.svg\" width=\"208\" height=\"171\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to moving to a new IP, domain, or subdomain, you only have one chance at a first impression. Here\u2019s how to do email warming the right way. <\/p>\n","protected":false},"author":25,"featured_media":35295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[45,832,10059],"blog_category":[53],"class_list":["post-35293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-deliverability","tag-email-service-providers","tag-ip-address","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New IP or Domain? Here&#039;s How To Do an Email Warm Up - Litmus<\/title>\n<meta name=\"description\" content=\"When it comes to moving to a new IP, domain, or subdomain, you only have one chance at a first impression. Here\u2019s how to do email warming the right way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/ip-domain-email-warm-up\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planning a New IP or Domain? Here&#039;s How To Do an Email Warm-Up\" \/>\n<meta property=\"og:description\" content=\"When it comes to moving to a new IP, domain, or subdomain, you only have one chance at a first impression. 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