{"id":3532,"date":"2019-05-31T00:00:00","date_gmt":"2019-05-31T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/our-favorite-trends-from-litmus-live\/"},"modified":"2020-04-20T17:00:17","modified_gmt":"2020-04-20T17:00:17","slug":"our-favorite-trends-from-litmus-live","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/our-favorite-trends-from-litmus-live","title":{"rendered":"Our Favorite Trends from Litmus Live"},"content":{"rendered":"

Every time a new year of Litmus Live conferences<\/a> rolls around, we get nostalgic at Litmus. We\u2019ve seen so many amazing talks from dozens of talented email marketers, it\u2019s almost overwhelming to think about. It also makes it hard to pick our favorite sessions from each year. What we have been able to do, though, is identify some major trends that impact email marketers.<\/p>\n

While we\u2019ve talked about what we\u2019d love to see on stage this year<\/a>, what were some of the trends from 2018 that are still making waves in the email industry? In this post, we\u2019ll look at three trends from last year\u2019s Litmus Live (along with session videos!) and how those trends are making their way into this year\u2019s agenda.<\/p>\n

Be sure to sign up for Litmus Live updates<\/a> to get the latest on agenda details for London, Boston, and San Francisco, which will be announced in the coming weeks.<\/p>\n

Modular Design<\/h2>\n

The trend of modular design has been gaining momentum for a while now, especially as the email world catches up to the web development world, where atomic design and design systems are nearly commonplace. Two attendee-favorite speakers last year tackled the topic well.<\/p>\n

In London, Booking.com\u2019s Fabio Carneiro looked at how a design system fueled by modular components can help fix the challenges that come with high-volume, enterprise email programs.<\/p>\n