{"id":3539,"date":"2019-06-10T00:00:00","date_gmt":"2019-06-10T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/3-reasons-why-email-testing-boosts-email-performance\/"},"modified":"2022-10-11T08:06:57","modified_gmt":"2022-10-11T12:06:57","slug":"3-reasons-why-email-testing-boosts-email-performance","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/3-reasons-why-email-testing-boosts-email-performance","title":{"rendered":"3 Reasons Why Email Testing Boosts Email Performance"},"content":{"rendered":"

With an average <\/span>ROI of 42:1<\/span><\/a>, email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. <\/span><\/p>\n

When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren\u2019t optimizing the channel are leaving money on the table with every send.<\/span><\/p>\n

Testing every email you send reduces costly mistakes and ensures that you\u2019re leveraging this valuable marketing channel to its fullest capabilities. Here\u2019s how.<\/span><\/p>\n

1. The email client landscape shifts a little every day. Testing your emails ensures they don\u2019t break on the way.<\/h2>\n

Email rendering is complex<\/span><\/a>\u2014and changes without warning. Unlike web development, where testing in a handful of browsers is sufficient to guarantee results, the heavily fragmented email landscape causes every email to have <\/span>more than 15,000 different potential renderings<\/span><\/a>. <\/span>Ensuring that your emails look great, no matter where subscribers read them, is one of the biggest challenges for email developers and designers<\/span>. To make matters worse, any one of these clients can change the way they render emails at a moment\u2019s notice. As a result, an email that worked yesterday might look completely broken today.<\/span><\/p>\n

Email clients update or change support more than once a month, on average\u2014and each update can break your emails.<\/span><\/p><\/blockquote>\n

Litmus allows you to preview your emails in <\/span>90+ popular email clients and devices<\/span> in just seconds, making email testing<\/a> fast and easy. With Litmus Email Previews, you can ensure that every email you send looks great, no matter where your subscribers open\u2014and guarantee a great brand experience that drives returns.<\/span><\/p>\n

Brands that use Litmus Email Previews to test every email before sending generate an <\/span>email marketing ROI of 44:1<\/span><\/a> on average. That\u2019s 16% higher than those that don\u2019t.<\/span><\/p><\/blockquote>\n

2.\u00a0One broken link can hurt your ROI. Email testing lets you catch and fix errors before you send.<\/h2>\n

All it takes is one broken link or bad image to impact your customer experience, damage your brand, and significantly drive down the performance of your emails. Without testing, by the time you find out you have an issue, it will be too late. Even worse, subpar subscriber experiences trigger unsubscribes\u2014which is your acquisition or retention money down the drain.<\/span><\/p>\n

51% of subscribers<\/span><\/a> say they\u2019ve unsubscribed from email because they didn\u2019t display or work well.<\/p><\/blockquote>\n

3.\u00a0Email testing helps you stay out of the Spam folder.<\/h2>\n

Spam filter algorithms are in a state of constant flux, and while they\u2019re designed to catch spammers, emails from legitimate senders frequently get caught in the spam folder as well. If you\u2019re one of them, you\u2019re leaving revenue on the table.<\/span><\/p>\n

16% of permissions-based emails never make it to the inbox.<\/span><\/p><\/blockquote>\n

Every email that doesn\u2019t make it to the inbox means you wasted time and resources and won\u2019t see results\u2014another way that your email program is losing out on valuable ROI. <\/span><\/p>\n

Litmus helps your team reach the inbox, not the spam folder. With <\/span>Litmus Spam Testing<\/span><\/a>, you can scan your emails against the most popular spam filters so your team can identify and fix potential deliverability issues before they send. Your emails will reach more subscribers\u2014and increasing reach means higher returns.<\/span><\/p>\n

Best-in-class brands that use Litmus Spam Testing see a <\/span>22% lift in email marketing ROI<\/span><\/a>.<\/span><\/p><\/blockquote>\n

The Bottom line: The return on email testing is worth the investment<\/b><\/h2>\n

Best-in-class email programs that use Litmus for pre-send testing see tangible results and capture more revenue for their business. Testing every email you send has never been easier or more worth it. So what are you waiting for?<\/span><\/p>\n

Learn more about Email Testing with Litmus \u2192<\/a><\/p>\n

\n\n\n\n
\"The<\/td>\n\n

Anatomy of a Broken Email<\/h2>\n

Email issues that make marketers shudder\u2014and how email testing helps you catch and fix them before you send.<\/p>\n

Download the ebook \u2192<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren\u2019t optimizing the channel are leaving money on the table with every send.<\/p>\n

Testing every email you send reduces costly mistakes and ensures that you\u2019re leveraging this valuable marketing channel to its fullest capabilities. Here\u2019s how.<\/p>\n","protected":false},"author":3,"featured_media":3540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[519],"blog_category":[53],"class_list":["post-3539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-return-on-investment","blog_category-tips-resources"],"yoast_head":"\n3 Reasons Why Email Testing Boosts Email Performance - Litmus<\/title>\n<meta name=\"description\" content=\"When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren\u2019t optimizing the channel are leaving money on the table with every send. Testing every email you send reduces costly mistakes and ensures that you\u2019re leveraging this valuable marketing channel to its fullest capabilities. Here\u2019s how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/3-reasons-why-email-testing-boosts-email-performance\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons Why Email Testing Boosts Email Performance\" \/>\n<meta property=\"og:description\" content=\"When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren\u2019t optimizing the channel are leaving money on the table with every send. Testing every email you send reduces costly mistakes and ensures that you\u2019re leveraging this valuable marketing channel to its fullest capabilities. 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