{"id":3551,"date":"2019-07-01T00:00:00","date_gmt":"2019-07-01T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/litmus-live-videos-email-accessibility-tips-from-the-pros\/"},"modified":"2024-08-30T10:18:44","modified_gmt":"2024-08-30T14:18:44","slug":"litmus-live-videos-email-accessibility-tips-from-the-pros","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-videos-email-accessibility-tips-from-the-pros","title":{"rendered":"[Litmus Live Videos] Email Accessibility Tips from the Pros"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content. Every one of your subscribers benefit from more accessible email, no matter what their abilities may be.<\/span><\/p>\n<div class=\"copywriting-quote\">\n<blockquote class=\"rectangle-quote\"><p><strong>Email accessibility benefits everyone<\/strong>\u2014and ensures more people can consume your content.<\/p><\/blockquote>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/ctt.ec\/d418y\">Tweet this \u2192<\/a><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">But what steps can you take to ensure your email programs are accessible and inclusive to your entire audience?<\/span><\/p>\n<h2>Email accessibility tips from the world\u2019s leading email marketers<\/h2>\n<p><span style=\"font-weight: 400;\">We curated <a rel=\"noopener\" href=\"https:\/\/litmus.com\/resources\/email-accessibility-tips-from-the-pros\">the most popular Litmus Live sessions around email accessibility<\/a> to give you insights into how some of the world\u2019s best email marketers make their emails accessible to <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> of their subscribers. Each session provides actionable advice on how you can make your email program<\/span>s more inclusive.<\/p>\n<hr \/>\n<h2><\/h2>\n<img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/paul_airy-1-1.png\" alt=\"\" \/>\n<h2><span style=\"font-weight: 400;\">Accessibility in Action: The Challenges and Opportunities of Implementation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Paul Airy,<\/span> <strong>Beyond the Envelope<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As email designers, developers, and marketers, we&#8217;re all passionate about delivering great email experiences to our subscribers. As such, we understand and appreciate the importance of accessibility in email. But how do we go about implementing accessibility in our email campaigns? Paul Airy walks you through how to persuade the senior leaders within your organization of its value, know how many resources you need to commit to it, and where you should prioritize.<\/span><\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/litmus.com\/resources\/email-accessibility-tips-from-the-pros\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the session \u2192<\/a><\/p>\n<hr \/>\n<h2><\/h2>\n<img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/mark-robbins-1.png\" alt=\"\" \/>\n<h2><span style=\"font-weight: 400;\">A Deep Dive into Email Accessibility<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mark Robbins, <\/span><strong>Salesforce<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Learn the basics of email accessibility\u2014including common mistakes and misconceptions\u2014before diving into accessibility for more advanced email techniques like dynamic images and interactive emails (<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/video-in-email\" target=\"_blank\" rel=\"noopener\">or embed video in email<\/a>).<\/span><\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/litmus.com\/resources\/email-accessibility-tips-from-the-pros\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the session \u2192<\/a><\/p>\n<hr \/>\n<h2><\/h2>\n<img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/remi-100px.png\" alt=\"\" \/>\n<h2><span style=\"font-weight: 400;\">The Great Mess of Alternative Text<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">R\u00e9mi Parmentier, <\/span><strong>Tilt Studio<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">From accessibility to blocked image rendering, alternative text is an important part of email coding. But the differences in rendering and styling possibilities between browsers and email clients can be staggering. Welcome to R\u00e9mi Parmentier\u2019s deep technical dive on the great mess that is alternative text.<\/span><\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/litmus.com\/resources\/email-accessibility-tips-from-the-pros\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the session \u2192<\/a><\/p>\n<hr \/>\n<h2><\/h2>\n<img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/michael-hill-1.png\" alt=\"\" \/>\n<h2><span style=\"font-weight: 400;\">Seniors and UX: Designing for an Aging Population<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Michael Hill, <\/span><strong>Erickson Living<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">By 2020, 35% of the world\u2019s population will be older than 50 years. An aging population poses unique challenges for email marketers, while providing massive opportunities for businesses that overcome those challenges. Learn how to better engage a maturing segment of subscribers by tackling the distinct design, development, and testing hurdles presented by the modern demographic revolution.<\/span><\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/litmus.com\/resources\/email-accessibility-tips-from-the-pros\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the session \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content.<\/p>\n<p>We curated the most popular Litmus Live sessions around email accessibility to give you insights into how some of the world\u2019s best email marketers make their emails accessible to all of their subscribers.<\/p>\n","protected":false},"author":3,"featured_media":3552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[520,488],"blog_category":[53],"class_list":["post-3551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-accessibility","tag-litmus-live","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>[Litmus Live Videos] Email Accessibility Tips from the Pros - Litmus<\/title>\n<meta name=\"description\" content=\"Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content. We curated the most popular Litmus Live sessions around email accessibility to give you insights into how some of the world\u2019s best email marketers make their emails accessible to all of their subscribers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/litmus-live-videos-email-accessibility-tips-from-the-pros\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Litmus Live Videos] Email Accessibility Tips from the Pros\" \/>\n<meta property=\"og:description\" content=\"Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content. We curated the most popular Litmus Live sessions around email accessibility to give you insights into how some of the world\u2019s best email marketers make their emails accessible to all of their subscribers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/litmus-live-videos-email-accessibility-tips-from-the-pros\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T14:18:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/email-accessibility-tips-from-the-pros-blog-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"[Litmus Live Videos] Email Accessibility Tips from the Pros - Litmus","description":"Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content. We curated the most popular Litmus Live sessions around email accessibility to give you insights into how some of the world\u2019s best email marketers make their emails accessible to all of their subscribers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/litmus-live-videos-email-accessibility-tips-from-the-pros","og_locale":"en_US","og_type":"article","og_title":"[Litmus Live Videos] Email Accessibility Tips from the Pros","og_description":"Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content. 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