{"id":3563,"date":"2025-03-04T15:44:14","date_gmt":"2025-03-04T20:44:14","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/email-accessibility-5-tips-for-writing-email-copy-for-everyone\/"},"modified":"2025-09-03T14:37:36","modified_gmt":"2025-09-03T18:37:36","slug":"email-accessibility-5-tips-for-writing-email-copy-for-everyone","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-accessibility-5-tips-for-writing-email-copy-for-everyone","title":{"rendered":"How to Write with Accessible Language"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_3faf3c532f13a529d978b063d5f62ecf\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Accessible language<\/strong><span style=\"font-weight: 400;\"> is writing in a way that is easy to understand for all audiences, regardless of their ability, background, or education level.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Best practices for accessible language<\/strong> <span style=\"font-weight: 400;\">include keeping copy concise, using active voice, and localizing your content for global audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Litmus\u2019 Accessibility Checks<\/strong><span style=\"font-weight: 400;\"> make it easy to test your email against accessibility best practices.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nThere\u2019s a misconception that implementing <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ultimate-guide-accessible-emails\"><span style=\"font-weight: 400;\">email accessibility<\/span><\/a><span style=\"font-weight: 400;\"> is hard. Many marketers think you need a coding background to make your emails more inclusive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The code behind emails plays an important role in accessibility, but it\u2019s not the only factor. A lot of the time, revisiting email copy can greatly improve the experience for subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuring your copy is readable and easy to understand goes a long way in making your email campaigns have <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-accessibility-for-designers-8-best-practices-you-should-follow\" target=\"_blank\">accessible design<\/a>. With these nine tips, you can make it happen!<\/span><\/p>\n<h3>Table of contents:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#what\"><span style=\"font-weight: 400;\">What is writing with accessible language?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#best-practices\"><span style=\"font-weight: 400;\">9 best practices for writing with accessible language<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#FAQs\"><span style=\"font-weight: 400;\">Accessible copywriting FAQs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#tools\"><span style=\"font-weight: 400;\">Accessibility tools and resources for writers<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is writing with accessible language?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Accessible language is a form of communication using words that reach a diverse audience, including those with disabilities, non-native speakers, or limited literacy. For example, it\u2019s inclusive of people with disabilities\u2014like visual impairments\u2014and populations with different language needs or reading abilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to writing with accessible language, it means writing in a way that is easy to understand for all audiences, regardless of their ability, background, or education level. At its core, it removes barriers to ensure a wide audience can understand what is being communicated, no matter their ability or circumstance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Techniques for writing with accessible language<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are several approaches to help with inclusive writing, many of which share overlap. These include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Readability testing<\/b><span style=\"font-weight: 400;\">, such as <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/readable.com\/readability\/flesch-reading-ease-flesch-kincaid-grade-level\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the Flesch Reading Ease test<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Writing for web accessibility<\/b><span style=\"font-weight: 400;\">, following <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.w3.org\/WAI\/tips\/writing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The World Wide Web Consortium (W3C)<\/span><\/a><span style=\"font-weight: 400;\"> guidelines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Using plain language<\/b><span style=\"font-weight: 400;\">, which is <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.dol.gov\/general\/plainwriting\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mandated for federal agencies<\/span><\/a><span style=\"font-weight: 400;\"> in the United States and similarly in other countries<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This brings us to our next topic: best practices for accessible writing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-12 text-center\">\n\t\t\t\t<p class=\"bold fs-4\">Accessibility made simple<\/p>\n\t\t\t\t<p>Creating accessible emails is no longer optional\u2014it\u2019s required. Learn about accessibility\u2019s impact on brands from two industry experts.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/why-businesses-must-embrace-email-accessibility\" class=\"text-white text-decoration-none\">Watch now<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"d-none\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n<\/span><\/p>\n<h2 id=\"best-practices\"><span style=\"font-weight: 400;\">9 best practices for writing with accessible language<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Keep your copy concise.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s tempting to cram as much copy and content in an email as possible. But there are many reasons why shorter, more concise copy is desirable.\u00a0<\/span><\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\"><span style=\"font-weight: 400;\">Our research<\/span><\/a><span style=\"font-weight: 400;\"> found that on average, a subscriber spends <\/span><b>only 8.97 seconds reading an email<\/b><span style=\"font-weight: 400;\">. If an adult can read around <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/scholarwithin.com\/average-reading-speed\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">238 words per minute<\/span><\/a><span style=\"font-weight: 400;\">, then <\/span><i><span style=\"font-weight: 400;\">the ideal length of copy in an email is just 36 words<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s not just attention spans, either. Many people suffer from cognitive disabilities that make reading difficult. Everything from traumatic brain injuries and dementia to dyslexia can affect a person\u2019s ability to read. Longer texts often make the matter worse.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Use shorter sentences.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Long, complex sentences can make your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-copywriting-kit\"><span style=\"font-weight: 400;\">email copy<\/span><\/a><span style=\"font-weight: 400;\"> difficult to read. Short sentences are easier to understand, allowing your audience to focus on the content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aim for 20 words or less per sentence, and whenever possible, split longer sentences into two.<\/span><\/p>\n<figure id=\"attachment_110384\" aria-describedby=\"caption-attachment-110384\" style=\"width: 651px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-110384\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme.jpg\" alt=\"Lord of the Rings meme with overlaid text: Say it simply\" width=\"651\" height=\"383\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme.jpg 651w, https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme-300x176.jpg 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><figcaption id=\"caption-attachment-110384\" class=\"wp-caption-text\">The time a subscriber spends with your email is precious. Don\u2019t make readers unpack complicated sentence structures. In other words, say it simply.<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">3. Limit your use of jargon and difficult words.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s true for sentences is true for individual words, too: shorter is better. Longer words are harder to absorb and require more concentration from your readers. If you can, replace complex words with simpler, shorter synonyms.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Define complex terms, abbreviations, and acronyms.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, using specialized terms is necessary. Consider writing out the definition in your email or linking to a glossary for clarity. The same goes for abbreviations and acronyms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, at Litmus, we write <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/subscribe\"><span style=\"font-weight: 400;\">emails about email marketing<\/span><\/a><span style=\"font-weight: 400;\">\u2014a field that\u2019s full of acronyms. We host an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/personalized-email#glossary\"><span style=\"font-weight: 400;\">email personalization glossary<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-deliverability-glossary\"><span style=\"font-weight: 400;\">email deliverability glossary<\/span><\/a><span style=\"font-weight: 400;\"> on our site that can easily be referenced in case we use industry-specific terms in our emails.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Create a strong content hierarchy.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Which is easier to read: a block of continuous text, or a block of text separated by sections?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people find it difficult to read long, uniform blocks of text\u2014and that\u2019s especially true for people who live with cognitive and situational disabilities. That\u2019s where hierarchy comes in: it\u2019s creating visual differences that reinforce importance. This helps readers quickly consume and understand the content of your email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual hierarchy may be part of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-design-best-practices\"><span style=\"font-weight: 400;\">email design<\/span><\/a><span style=\"font-weight: 400;\">, but it starts with your content and copywriting. Strong headlines and well-structured paragraphs create a clear content hierarchy, making it easier for subscribers to scan and engage with your message.<\/span><\/p>\n<p>&nbsp;<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_32ae2cf205463d2509a5eded57676d98\" class=\"block-text-two-columns alignfull\" style=\"background-color:#ebf4f3\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <img decoding=\"async\" class=\"alignnone size-full wp-image-108485\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/01\/Accessibility_Visual-Hierarchy.png\" alt=\"Illustration of a mobile interface layout showing strong visual hierarchy, labeled with headings H1, H2, and H3. The display includes icons, a landscape image, and placeholder text.\" width=\"882\" height=\"1386\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/01\/Accessibility_Visual-Hierarchy.png 882w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/01\/Accessibility_Visual-Hierarchy-191x300.png 191w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/01\/Accessibility_Visual-Hierarchy-652x1024.png 652w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/01\/Accessibility_Visual-Hierarchy-768x1207.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H1:<\/b><span style=\"font-weight: 400;\"> Your primary headline (H1) should be styled dominantly so it stands out\u2014typically using a larger font size and heavier weight. This ensures it stands out against other elements.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H2: <\/b><span style=\"font-weight: 400;\">Secondary headlines should be in a smaller font size than the H1. Consider additional styling, such as a lighter font weight or a different color to differentiate.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>H3:<\/strong> Tertiary headings should have the least prominent styling.<\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\t<div id=\"simple-text-block-block_6bd6fed26a4047fb8a24add0a3ce906b\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<h3><span style=\"font-weight: 400;\">6. Localize your content for global audiences.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re sending to global audiences, translate your copy into local languages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever possible, supplement operating system or browser translations with additional resources.\u00a0 This will help prevent translation errors, catch cultural insensitivities, and make tone and language more conversational.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have translation resources in-house, using a respected translation service can help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to localize copy with language and content that fits your audience. For example, consider if certain expressions make sense when translated to other languages, like \u201cspill the beans\u201d or \u201cunder the weather.\u201d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Write in active voice.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Active voice makes your writing clearer, more direct, and easier to translate. It helps keep your message strong and makes it easy to follow.<\/span><\/p>\n<table style=\"border-collapse: collapse;\" border=\"1\">\n<tbody>\n<tr>\n<th style=\"border: 1px solid black; padding: 5px;\">Active voice \u2705<\/th>\n<th style=\"border: 1px solid black; padding: 5px;\">Passive voice \u274c<\/th>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid black; padding: 5px;\">The dog chased the ball.<\/td>\n<td style=\"border: 1px solid black; padding: 5px;\">The ball was chased by the dog.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid black; padding: 5px;\">She wrote the email.<\/td>\n<td style=\"border: 1px solid black; padding: 5px;\">The email was written.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid black; padding: 5px;\">My manager explained the project.<\/td>\n<td style=\"border: 1px solid black; padding: 5px;\">The project was explained by my manager.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nA <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.archives.gov\/open\/plain-writing\/tips\/passive-voice.html\"><span style=\"font-weight: 400;\">quick test<\/span><\/a><span style=\"font-weight: 400;\"> to check whether something is written in passive voice is adding \u201cby zombies\u201d to the end of a sentence. If it still makes sense, then it\u2019s likely passive voice.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Use plain language.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Plain language is writing designed to help readers quickly and easily understand, used by <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.dol.gov\/general\/plainwriting\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">federal agencies in the United States<\/span><\/a><span style=\"font-weight: 400;\"> and other countries around the world.<\/span><\/p>\n<figure class=\"row p-5 my-5 background-light-gray rounded-5\">\n<blockquote class=\"blockquote\"><p><span style=\"font-weight: 400;\">\u201cPlain language makes it easier for the public to read, understand, and use government communications.\u201d<\/span><\/blockquote><figcaption class=\"blockquote-footer\"><a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/plainlanguage.gov\">plainlanguage.gov<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While there is considerable overlap between the best practices mentioned earlier, here are a few examples of what plain language practices look like:<\/span><\/p>\n<ul>\n<li><strong>Organize text logically.<\/strong><span style=\"font-weight: 400;\"> Similar to having a strong content hierarchy, start your email with the most important piece of information.<\/span><\/li>\n<li aria-level=\"1\"><strong>Use familiar vocabulary.<\/strong> <span style=\"font-weight: 400;\">Avoid jargon and legal language, favoring everyday language.<\/span><\/li>\n<li aria-level=\"1\"><strong>Place words carefully.<\/strong> <span style=\"font-weight: 400;\">Keep subjects and objects close to their verbs to reduce ambiguity.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">9. Use descriptive text for calls-to-actions (CTAs).<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\"><span style=\"font-weight: 400;\">email CTAs<\/span><\/a><span style=\"font-weight: 400;\"> should be written as descriptive text for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ultimate-guide-accessible-emails\"><span style=\"font-weight: 400;\">email accessibility<\/span><\/a><span style=\"font-weight: 400;\">. Populations using screen readers navigate content by tabbing through it, quickly scanning to find relevant information. Providing context for your links helps them determine whether they want to click through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice, this means hyperlinks should explain what the link is or where it will lead to. Avoid using \u201cclick here\u201d as copy for your links when possible.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_1109ac6b5d8390ff346b03888c38047d\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Make every email count for everyone<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Learn how to design, write, and code emails that are inclusive and accessible to all subscribers.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/litmus.com\/ebooks\/ultimate-guide-to-email-accessibility\">\n\t\t\t\t\t\tGET THE GUIDE\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_53dbc9b7f66d17932b03ae905502e2d8\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<h2 id=\"FAQs\"><span style=\"font-weight: 400;\">Accessible copywriting FAQs<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">How do I test my writing for accessibility?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Readability tests are an easy way to find out how easy it will be for someone to read your text. The <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/readable.com\/readability\/flesch-reading-ease-flesch-kincaid-grade-level\/\"><span style=\"font-weight: 400;\">Flesch Reading Ease<\/span><\/a><span style=\"font-weight: 400;\"> test is the most popular one. It\u2019s based on the average length of sentences and words in your document and ranks copy on a scale from 0 to 100. The higher the number, the easier it is to read your email copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A score of 60-70 is considered plain English that\u2019s easily understood by 13- to 15-year-olds. That\u2019s the score you should aim for with most marketing copy.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How does accessible writing differ from inclusive writing?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Accessible writing focuses on the mechanics and functionality of an email, ensuring it can be used by everyone, regardless of visual impairments, learning differences, or cognitive disabilities. This includes structuring content so screen readers can interpret it effectively and writing concisely with using plain language that supports comprehension for all readers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, inclusive writing embraces the full range of human diversity\u2014considering factors like ability, language, culture, gender, and age.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, the distinction between <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/accessibility-vs-inclusion-what-it-takes-to-create-more-inclusive-email-marketing-experiences\"><span style=\"font-weight: 400;\">accessibility vs. inclusion<\/span><\/a><span style=\"font-weight: 400;\"> is in the different roles they serve. Accessibility ensures an email can be consumed by all, while inclusion ensures that everyone feels represented and valued within the content itself. Both are important for writing, working together to create experiences that are not just usable but welcoming to all.<\/span><\/p>\n<figure class=\"row p-5 my-5 background-light-gray rounded-5\">\n<blockquote class=\"blockquote\"><p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">I define inclusion as design that embraces the full range of human diversity, with respect to ability, language, culture, gender, age, and other forms of human difference. Although it encompasses a lot of aspects of accessibility, it tends to be more about strategy and content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whereas accessibility ensures anyone can use an email, inclusion ensures everyone is thoughtfully considered before sending an email campaign.<\/span><span style=\"font-weight: 400;\">\u201d<\/span><\/blockquote><figcaption class=\"blockquote-footer\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/rodriguezcommaj\/\" target=\"_blank\" rel=\"noopener\">Jason Rodriguez<\/a>, Marketing Operations Manager at GitHub<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">How can I make my emails more accessible?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many components to consider when it comes to email accessibility. This includes everything from <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-accessibility-for-designers-8-best-practices-you-should-follow\"><span style=\"font-weight: 400;\">design accessibility<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/7-simple-tricks-to-make-your-email-code-more-accessible\"><span style=\"font-weight: 400;\">coding for accessibility<\/span><\/a><span style=\"font-weight: 400;\"> to imagery and storytelling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We created a pre-send checklist to help marketers make their emails accessible to all. Run your email against 20 checks, written according to guidelines in the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA).<\/span><\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/pdf\/email-accessibility-checklist-2025.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Save the checklist<\/a><\/p>\n<h2 id=\"tools\"><span style=\"font-weight: 400;\">Accessibility tools and resources for writers<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Readability testing<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/app.readable.com\/text\/?demo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Readable.io\u2019s free tool<\/span><\/a><span style=\"font-weight: 400;\"> lets you test your readability score for free and shows where you can improve. Tools like <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/yoast.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yoast<\/span><\/a><span style=\"font-weight: 400;\"> offer readability scoring, too.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">NVDA screen reader testing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you know how your email sounds? You want it to sound good, especially to those using screen readers or assistive devices. That\u2019s where <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/special-characters-emojis-line-breaks-more-tricks-for-optimizing-your-emails-for-screen-readers\"><span style=\"font-weight: 400;\">screen reader accessibility<\/span><\/a><span style=\"font-weight: 400;\"> comes in.<\/span><\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-does-your-email-sound\"><span style=\"font-weight: 400;\">Reading emails aloud<\/span><\/a><span style=\"font-weight: 400;\">\u2014whether through a screen reader or another assistive tool\u2014can reveal issues that might not be obvious visually, like missing alt text, unclear link descriptions, or complex sentence structures that make comprehension harder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Litmus\u2019 <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.nvaccess.org\/about-nvda\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NVDA<\/span><\/a><span style=\"font-weight: 400;\"> screen reader integration supports over 80 languages. Listen to a screen reader recording of your email before it\u2019s sent, and optimize the screen reader performance of your email when you <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\"><span style=\"font-weight: 400;\">run a Litmus test<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Image blocking and alt text previews<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How does your email look when images are turned off? With Litmus\u2019 <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-builder\"><span style=\"font-weight: 400;\">email builder<\/span><\/a><span style=\"font-weight: 400;\">, you can preview your email as subscribers will see it with images turned off. Just toggle with a click a button!<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/d33v4339jhl8k0.cloudfront.net\/docs\/assets\/55ad6bf6e4b0b0593824e281\/images\/64c025bdd48f7f58ce2131e5\/file-3bmcbaYtzB.jpg\" alt=\"A screenshot of Litmus, with an arrow calling out the &quot;Show images&quot; toggle\" width=\"2718\" height=\"1608\" \/>\n<p><span style=\"font-weight: 400;\"><br \/>\nYou can also easily check the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-email-image-blocking\"><span style=\"font-weight: 400;\">alt text<\/span><\/a><span style=\"font-weight: 400;\"> of your images to ensure screen readers describe them accurately.<\/span><\/p>\n<figure style=\"width: 2740px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/d33v4339jhl8k0.cloudfront.net\/docs\/assets\/55ad6bf6e4b0b0593824e281\/images\/64c05af678d5c33f4924194c\/file-YMCUuaWjD1.jpg\" alt=\"A screenshot of Litmus with an arrow pointing to &quot;Image Blocking&quot;\" width=\"2740\" height=\"1618\" \/><figcaption class=\"wp-caption-text\">With <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\" target=\"_blank\" rel=\"noopener\">email testing<\/a> in Litmus, you can preview how your email will look with<em> Image Blocking<\/em> on.<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Heading hierarchy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can also check the content hierarchy of your email with Litmus to ensure the order of headings is semantically correct.<\/span><\/p>\n<figure id=\"attachment_110391\" aria-describedby=\"caption-attachment-110391\" style=\"width: 1850px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-110391 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/heading-hierarchy-in-litmus.png\" alt=\"heading hierarchy in Litmus\" width=\"1850\" height=\"545\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/heading-hierarchy-in-litmus.png 1850w, https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/heading-hierarchy-in-litmus-300x88.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/heading-hierarchy-in-litmus-1024x302.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/heading-hierarchy-in-litmus-768x226.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/heading-hierarchy-in-litmus-1536x452.png 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/heading-hierarchy-in-litmus-1800x530.png 1800w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/><figcaption id=\"caption-attachment-110391\" class=\"wp-caption-text\">Heading hierarchy checks, included as part of Litmus&#8217; <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\" target=\"_blank\" rel=\"noopener\">automated accessibility checks <\/a>\u2192<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Automated accessibility checks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With Accessibility Testing in the Litmus Checklist, you can quickly check if your email is accessible to all subscribers and get clear advice on how to improve it. The <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/accessible-email-made-easy-introducing-accessibility-checks-in-litmus\" target=\"_blank\">email accessibility checker<\/a> checks your email against 44 accessibility best practices and highlights any issues for easy review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it works:<\/span><\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/zrgzii8iu8.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='zrgzii8iu8']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/zrgzii8iu8\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"zrgzii8iu8\" aspect=\"1.7777777777777777\"><\/wistia-player><br \/>\n<em>Source: <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/why-businesses-must-embrace-email-accessibility\" rel=\"noopener\">From compliance to connection: Why businesses must embrace email accessibility<\/a><\/em><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-12 text-center\">\n\t\t\t\t<p class=\"bold fs-4\">Start making a difference today<\/p>\n\t\t\t\t<p>Maximize your email\u2019s impact with Litmus to ensure accessibility and inclusivity for all subscribers \u2014 no matter their abilities.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\" class=\"text-white text-decoration-none\">Create Inclusive Emails<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"d-none\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to write with accessible language for clarity and inclusivity. Get best practices for emails, marketing, and digital content.<\/p>\n","protected":false},"author":3,"featured_media":108731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[520,675],"blog_category":[53],"class_list":["post-3563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-accessibility","tag-readability","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Email Marketer\u2019s Guide to Writing with Accessible Language - Litmus<\/title>\n<meta name=\"description\" content=\"Learn how to write with accessible language for clarity and inclusivity. 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