{"id":35670,"date":"2021-09-23T17:17:10","date_gmt":"2021-09-23T21:17:10","guid":{"rendered":"https:\/\/www.litmus.com\/?p=35670"},"modified":"2025-11-05T13:26:46","modified_gmt":"2025-11-05T18:26:46","slug":"litmus-live-speaker-paul-airy","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-paul-airy","title":{"rendered":"Litmus Live 2021 Speaker: Meet Paul Airy, Email Accessibility Advocate"},"content":{"rendered":"\n\n\t
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Have you heard? THE conference for email marketers\u2014Litmus Live<\/a>\u2014is coming soon to a screen near you. This October 26th-27th, you\u2019ll get how-tos, tips, and advice from marketing leaders and email marketing experts. One of them is Paul Airy.<\/p>\n

\n\n\n\n
\"Paul<\/td>\n\n

Paul Airy<\/strong>
\nFounder, Beyond the Envelope<\/a>\u2122
\nEmail Specialist, Communisis
\nFollow Paul on LinkedIn<\/a> and Twitter<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Paul\u2019s Litmus Live session will be a case study of how Communisis made it easy for marketers at Nationwide Building Society to create accessible emails.<\/p>\n

Let\u2019s find out more about Paul\u2026<\/p>\n

What\u2019s your email marketing origin story?<\/h2>\n

My email story began when I was invited to interview for a web designer role, and whilst in the interview, I was told I was actually being interviewed for an email designer role. I can\u2019t say I was thrilled at the idea. Nevertheless, my enthusiasm won the interviewers over, and I was offered the role and accepted it.<\/p>\n

Ten days into it, I found I loved it. And 10 years later, I\u2019m still loving it. This year marks my 10th year in email!<\/p>\n

What do you love about email marketing?<\/h2>\n

There\u2019s three things, really.<\/p>\n

Firstly, I love adventure, and email\u2019s always represented uncharted territory, where there\u2019s always opportunities to discover and define.<\/p>\n

Secondly, I love design and development, and email\u2019s allowed me to play to my strengths in that regard.<\/p>\n

Thirdly, I love making things and making a difference to people\u2019s lives with those things. It\u2019s allowed me to do that, too, especially with accessibility.<\/p>\n

What do you find most challenging?<\/h2>\n

The most challenging part of email is there\u2019s still so much uncharted territory, as the landscape continually changes, and there\u2019s too much of it for one person to know. This is why the email community and email conferences like this are so important, as it enables us all to learn from one another.<\/p>\n

Can you give us a sneak peek into your Litmus Live session?<\/h2>\n

I\u2019ll be talking about accessibility.<\/p>\n

My very first session on accessibility was at Litmus Live London in 2015 (The Email Design Conference as it was called back then). In that session, I talked about ways we could make our emails more accessible. At the time, no one was doing so, and I remember being asked afterwards how to get buy-in from organisations.<\/p>\n

This session fast forwards us to the present where organisations are now taking note of its importance, but often, don\u2019t know how to implement it. So, my session is a case study of how, as Email Specialist at Communisis, I helped one organisation, Nationwide Building Society, the world\u2019s largest building society, implement accessibility into their emails.<\/p>\n

Why should you attend my session? You\u2019ll get insight into how a leading brand had accessibility implemented into its emails. You\u2019ll also get access to some great tips and take-aways to help you implement accessibility into your emails, if you\u2019re not doing so already!<\/p>\n

How do you expect email marketing to change in the next few years?<\/h2>\n

I\u2019ve always been passionate about delivering great email experiences into the inbox, and that will never change. What will change is the data to help us achieve it\u2014the open metric being one example.<\/p>\n

However, my hope is that these changes cause us to raise the bar in the email experiences we deliver, so that recipients will really want to receive the emails we create and send to them.<\/p>\n

What are you looking forward to the most at Litmus Live?<\/h2>\n

The privilege of presenting (albeit virtually)!<\/p>\n

What\u2019s an email you enjoyed in your own inbox recently and why?<\/h2>\n

The BBC email promoting the series, Vigil. Why? Firstly, because I love submarine dramas, and it made me want to watch the series\u2014which I did! Secondly, because it\u2019s such a well executed email. The animations make it especially atmospheric.<\/p>\n\"email\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learn more about Paul Airy, one of the speakers at Litmus Live 2021. Find out his email origin story and why he\u2019s passionate about email accessibility.<\/p>\n","protected":false},"author":1,"featured_media":35683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[488],"blog_category":[1169,56],"class_list":["post-35670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-litmus-live","blog_category-community","blog_category-conferences-events"],"yoast_head":"\nLitmus Live 2021 Speaker: Meet Paul Airy, Email Accessibility Advocate - Litmus<\/title>\n<meta name=\"description\" content=\"Learn more about Paul Airy, one of the speakers at Litmus Live 2021. 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