{"id":3589,"date":"2019-07-24T00:00:00","date_gmt":"2019-07-24T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography\/"},"modified":"2025-01-31T10:22:04","modified_gmt":"2025-01-31T15:22:04","slug":"trending-in-email-design-bold-typography","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography","title":{"rendered":"Trending in Email Design: Bold Typography"},"content":{"rendered":"

Each year, we see new design trends shaping digital marketing\u2014from the use of color and imagery to typography trends, interactivity, and more. In our \u201cTrending in Email Design\u201d series, we look at the hottest digital design trends\u2014and dive into how they translate into email marketing. To stay ahead of the curve, many marketers are now turning to email design tools<\/a> to streamline their processes and create visually stunning campaigns.<\/span><\/p>\n

Typography in email has been a hot topic of discussion for a number of years. <\/span>Web fonts<\/span><\/a> (and web safe fonts<\/a>) have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography\u2014and this trend is now hitting our inboxes, too.\u00a0<\/span><\/p>\n

The reason for this trend? It\u2019s another way to grab a subscriber\u2019s attention, make a bold statement, and quickly push key messages. Big, bold headlines are fast becoming the norm in email design<\/a>, often stealing the show from\u2014or even replacing!\u2014photography or other imagery. Copywriters are creating succinct, fun content that entices and intrigues while remaining digestible and engaging. This harmony between large and concise copy increases the chances of messages being heard, so as designers and copywriters become more creative with text, emails with fewer or no images are on the rise.<\/span><\/p>\n

Bold Typography in Email Marketing<\/h2>\n

Here are some examples of brands getting their message across with typography that\u2019s big, bold, and beautiful.<\/span><\/p>\n

Made<\/h3>\n

Many retailers rely on the power of product imagery to catch subscribers\u2019 attention. But does every email have to lead with that? For furniture marketplace <\/span>Made.com<\/span><\/a>, it doesn’t. Instead, they welcome new subscribers with a beautiful, bold headline. Their use of story-telling typeface <\/span>FS Neruda<\/span> and the perfectly placed hand-drawn squiggle direct the reader\u2019s attention.<\/span><\/p>\n

\"\"
See the code and how it renders across clients in Litmus Builder<\/a><\/figcaption><\/figure>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

GoPro<\/h3>\n

Yes, the imagery in this email is stunning. But it\u2019s the bold typography that makes this email from GoPro truly special. Subscribers can quickly grasp the message just by scanning this email\u2014and, by inverting single words in each headline, GoPro helps enforce the message that whatever your buzz, you can capture the perfect shot. To make this bold statement, GoPro uses <\/span>Montserrat<\/span><\/a>, an open license font that compliments clean, uncluttered compositions.<\/span><\/p>\n

\"\"
Source: Really Good Emails<\/a>.
\nSee the code and how it renders across clients in Litmus Builder<\/a><\/figcaption><\/figure>\n

Hillarys<\/h3>\n

Bespoke window furnishing service <\/span>Hillarys<\/span><\/a> make a big statement with the headline of this trend email. Combining <\/span>bold color<\/span><\/a> with big typography is a combination that\u2019s hard to ignore. The use of sans serif font <\/span>Proxima Nova<\/span><\/a> in the hero is beautifully complemented by serif typeface <\/span>Poynter Oldstyle Display<\/span>, used in further headlines throughout the email.<\/span><\/p>\n

\"\"
See the code and how it renders across clients in Litmus Builder<\/a><\/figcaption><\/figure>\n

MailChimp Presents<\/h3>\n

This launch email from <\/span>MailChimp<\/span><\/a> introduces <\/span>MailChimp Presents<\/span><\/a>, a collection of entrepreneur focussed content. Mailchimp uses multiple typefaces to make each piece of content stand apart and retain engagement throughout the email.<\/span><\/p>\n

\"\"
See the code and how it renders across clients in Litmus Builder<\/a><\/figcaption><\/figure>\n

Ace Hotel<\/h3>\n

Ace Hotel<\/span><\/a> shows just how creative typography can be with this design, announcing celebrity chef Matty Matheson touring five of their US hotels. The live text within the body of the email uses serif system font Georgia, a great accompaniment to the hand-drawn typeface used to highlight dates and locations within the images.<\/span><\/p>\n

\"\"
Source: Really Good Emails<\/a>. See the code and how it renders across clients in Litmus Builder<\/a><\/figcaption><\/figure>\n

Ueno<\/h3>\n

Newsletters by creative agency <\/span>Ueno<\/span> offer a clean and fresh design with beautiful typography. Large, bold, and black serif headlines along with large gray sub-headers beautifully lead subscribers into articles. The body copy is set in sans serif <\/span>Akagi<\/span><\/a>, which allows for unassuming bold text CTAs to stand out.<\/span><\/p>\n

To ensure that the headline font renders across email clients, Ueno uses images rather than live text. This is a common practice\u2014however, it\u2019s always best to consider <\/span>how an email will read with images off<\/span><\/a> and remember to mirror text within the images in alt tags when using this approach.<\/span><\/p>\n

\"\"
See the code and how it renders across clients in Litmus Builder<\/a><\/figcaption><\/figure>\n

WeTransfer<\/h3>\n

Typography can have a huge impact on brand identity. Licensed typefaces and custom-made fonts help brands gain trust and stand out from competitors. <\/span>WeTransfer<\/span><\/a> provides that unique brand impact on open with their use of <\/span>Canela<\/span><\/a> for bold headlines and <\/span>Fakt<\/span><\/a> for body content. Both are commercially licensed fonts.<\/span><\/p>\n

\"\"
Source: Really Good Emails<\/a>. See the code and how it renders across clients in Litmus Builder<\/a><\/figcaption><\/figure>\n

Let type talk: When brands go without images<\/span><\/h2>\n

When typography is used the right way, an email can be visually appealing <\/span>without<\/span><\/em> the support of photography or illustrations. You don\u2019t believe typography can replace the power of imagery? Let these beautiful examples of no-image emails convince you otherwise.\u00a0<\/span><\/p>\n

Spotify<\/h3>\n

Each year, music streaming service <\/span>Spotify<\/span><\/a> sums up a customer\u2019s usage with a fantastic summary of stats and artist recommendations, and they lead customers to this content via email. This text-based design uses big, bold typography and color to get the message across quickly and drive readers to the web experience. Spotify uses a <\/span>Helvetica font stack<\/span><\/a> throughout the design, with the headline animated to ensure it catches subscribers\u2019 attention.<\/span><\/p>\n

\"\"
See the code and how it renders across clients in Litmus Builder<\/a><\/figcaption><\/figure>\n

Studio by InVision<\/h3>\n

A number of design choices in this <\/span>InVision Studio<\/span> email strengthen the case for text-only creative. The uncommon black background with white text, a full-width product logo, and well-considered content hierarchy with beautiful, clean typography makes this email engaging. Open license fonts <\/span>Poppins<\/span><\/a> and <\/span>Roboto<\/span><\/a> complement each other throughout, and the bright pop of <\/span>radical red<\/span><\/a> used on links lift this almost monochrome design.<\/span><\/p>\n

\"\"
Source: Really Good Emails<\/a>. See the code and how it renders across clients in Litmus Builder<\/a><\/figcaption><\/figure>\n

InVision<\/h3>\n

Another great example by <\/span>InVision<\/span><\/a> is their webinar template. The design takes advantage of different font sizes, line-heights, and italicizing to create a great content hierarchy and help draw the subscriber’s eye down the email. This is a great way to bring structure into copy-heavy emails and still get that engagement without needing to include imagery.<\/span><\/p>\n

\"\"
See the code and how it renders across clients in Litmus Builder<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography\u2014and this trend is now hitting our inboxes, too.<\/p>\n

Here are some examples of brands getting their message across with typography that\u2019s big, bold, and beautiful.<\/p>\n","protected":false},"author":3,"featured_media":3590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,1173,9805],"blog_category":[53],"class_list":["post-3589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-email-marketing-trends","tag-text","blog_category-tips-resources"],"yoast_head":"\nTrending in Email Design: Bold Typography - Litmus<\/title>\n<meta name=\"description\" content=\"Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography\u2014and this trend is now hitting our inboxes, too. Here are some examples of brands getting their message across with typography that\u2019s big, bold, and beautiful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trending in Email Design: Bold Typography\" \/>\n<meta property=\"og:description\" content=\"Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography\u2014and this trend is now hitting our inboxes, too. Here are some examples of brands getting their message across with typography that\u2019s big, bold, and beautiful.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-24T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T15:22:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/trending-in-email-design-bold-typography.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trending in Email Design: Bold Typography - Litmus","description":"Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography\u2014and this trend is now hitting our inboxes, too. Here are some examples of brands getting their message across with typography that\u2019s big, bold, and beautiful.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography","og_locale":"en_US","og_type":"article","og_title":"Trending in Email Design: Bold Typography","og_description":"Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography\u2014and this trend is now hitting our inboxes, too. Here are some examples of brands getting their message across with typography that\u2019s big, bold, and beautiful.","og_url":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2019-07-24T00:00:00+00:00","article_modified_time":"2025-01-31T15:22:04+00:00","og_image":[{"width":1380,"height":724,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/trending-in-email-design-bold-typography.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography"},"author":{"name":"","@id":""},"headline":"Trending in Email Design: Bold Typography","datePublished":"2019-07-24T00:00:00+00:00","dateModified":"2025-01-31T15:22:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography"},"wordCount":1070,"commentCount":0,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/trending-in-email-design-bold-typography.png","keywords":["Design","Email Marketing Trends","Text"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography","url":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography","name":"Trending in Email Design: Bold Typography - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/trending-in-email-design-bold-typography.png","datePublished":"2019-07-24T00:00:00+00:00","dateModified":"2025-01-31T15:22:04+00:00","description":"Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography\u2014and this trend is now hitting our inboxes, too. Here are some examples of brands getting their message across with typography that\u2019s big, bold, and beautiful.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/trending-in-email-design-bold-typography.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/trending-in-email-design-bold-typography.png","width":1380,"height":724},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-bold-typography#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Trending in Email Design: Bold Typography"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/3589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=3589"}],"version-history":[{"count":8,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/3589\/revisions"}],"predecessor-version":[{"id":108469,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/3589\/revisions\/108469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/3590"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=3589"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=3589"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=3589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}