{"id":3699,"date":"2019-10-21T00:00:00","date_gmt":"2019-10-21T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/2019-state-of-email-workflows-from-pre-send-planning-to-cross-channel-integration\/"},"modified":"2020-04-20T15:23:20","modified_gmt":"2020-04-20T15:23:20","slug":"2019-state-of-email-workflows-from-pre-send-planning-to-cross-channel-integration","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/2019-state-of-email-workflows-from-pre-send-planning-to-cross-channel-integration","title":{"rendered":"[Report] 2019 State of Email Workflows: From Pre-Send Planning to Cross-Channel Integration"},"content":{"rendered":"

Email is your most effective and measurable channel\u2014so long as you set it up for success through every phase of the production process. Creating a high-performing email takes time and resources\u2014and your workflow can make or break your team\u2019s productivity and campaign quality. A watertight email process keeps projects moving quickly, helps keep stakeholders in the loop, and ensures high-quality output. A broken process, on the other hand, can be damaging to your program and your team.<\/span><\/p>\n

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Email is your most effective and measurable channel\u2014so long as you set it up for success through every phase of the production process.<\/p><\/blockquote>\n

Tweet this \u2192<\/a><\/p>\n<\/div>\n

But what does the ideal<\/em> email workflow look like?<\/strong><\/p>\n

In our fourth annual State of Email Workflows report, we use insights from 3,000+ email marketers to take a detailed look at how teams get email campaigns out the door at every step.<\/span><\/p>\n

Download the free report \u2192<\/a><\/p>\n

How Email Marketers Plan Campaigns and Manage Production Cycles<\/span><\/h2>\n

Nearly every email marketer has been asked if they can \u201cjust send out another email.\u201d But it\u2019s <\/span>rarely<\/span><\/em> that simple.<\/span><\/p>\n

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53% of brands need 2 weeks more to produce a single email.
\n<\/span>Tweet this<\/b><\/a> \u2192 <\/b><\/p><\/blockquote>\n

And do you know what part of the email workflow is taking the longest? It\u2019s not copywriting. Do you think it\u2019s design or email coding? You\u2019d be wrong. Download your report copy to learn what step of the process is the biggest time drain.<\/span><\/p>\n

Learn where email teams waste the most time \u2192<\/a><\/p>\n

How Email Marketers Handle Crucial Pre-Send Processes<\/span><\/h2>\n

Every year, it\u2019s getting increasingly more difficult for a brand to be heard through the sea of ads and messages. What\u2019s going to make you stand out from the hundreds of emails in your subscribers\u2019 inboxes? If you want your email campaigns to drive action, you must send campaigns that are targeted and effective. And to do that at scale, you need a bulletproof pre-send process.<\/span><\/p>\n

We walk through how your peers handle the pre-send email workflow and what tools they use to get it done.<\/span><\/p>\n

For example, nearly half of email marketers use Adobe Dreamweaver for email development. Litmus Builder is the second most popular environment with 26% of all marketers using Builder to code their emails.<\/span><\/p>\n

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Download the full report to also learn:<\/span><\/p>\n