{"id":37238,"date":"2021-10-06T10:00:00","date_gmt":"2021-10-06T14:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=37238"},"modified":"2025-11-05T13:29:34","modified_gmt":"2025-11-05T18:29:34","slug":"litmus-live-speaker-veronica-best","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best","title":{"rendered":"Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier"},"content":{"rendered":"\n\n\t
\n
\n \t
\n \t\t
\n \t\t\t
\n \t\t\t\t

Where can you get how-tos, tips, and advice from marketing leaders and email marketing experts? Litmus Live<\/a>, THE conference for email marketers! Get ready for the livestream this year on October 26th-27th\u2014and learn from pros like Veronica Best.<\/p>\n

\n\n\n\n
\"veronica-best\"<\/td>\n\n

Veronica Best<\/strong>
\nVP of Product at Dyspatch<\/a>
\nFollow Veronica on LinkedIn<\/a> and Twitter<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Veronica\u2019s Litmus Live session will teach you five ways to increase email engagement by up to 500% using AMP for Email. \ud83d\ude31<\/p>\n

Let\u2019s find out more about Veronica\u2026<\/p>\n

What\u2019s your email marketing story?<\/h2>\n

I like to tell the story that I joined Dyspatch because I spent many years working at companies that would have benefited so much from having the product!<\/p>\n

For years, I worked at companies where marketing was in a different country and time zone than product and engineering, which made the creation and review process for email marketing a real challenge. At SoundCloud, we were a small team doing a lot. The fact that we also localized all our emails to many locales globally was just an extra challenge. If we\u2019d had Dyspatch, we could have moved way faster on emails and maybe even experimented with novel email strategies, like AMP for Email.<\/p>\n

So it felt like a natural fit to join Dyspatch and help teams with their email production; everything from creating beautiful emails that are responsive, dynamic, and personalized, to making it way easier for teams to collaborate on the process.<\/p>\n

What do you love about email marketing?<\/h2>\n

What I love most about email marketing is that the industry changes so much. We\u2019re constantly finding new ways to better communicate with our customers. From making forms easier to fill with AMP for Email, to the changes taking place with Apple\u2019s new Mail Privacy Protection update with iOS 15, there\u2019s a ton of innovation and change happening in email right now. It\u2019s a thrill to see new email techniques and trends emerge in the space of a few months.<\/p>\n

What do you find most challenging?<\/h2>\n

The puzzling narrative that \u201cemail is making us miserable<\/a>\u201d sometimes makes it hard for people to see just how amazing of a communication tool it really is. I still think there\u2019s a ton of room to do more with email, yet a lot of companies are underinvesting in this super-high ROI direct line of communication with their customers.<\/p>\n

What can folks learn from your Litmus Live session?<\/h2>\n

In my Litmus Live talk, \u201c5 Ways to Increase Email Engagement & Conversions\u201d, I share some actionable suggestions and best practices that almost anyone working in email today can try out. In particular, for those who are curious about how to get started with AMP for Email, I offer some really easy solutions to get started. Come join me to hear more!<\/p>\n\n\n\n
\"Litmus<\/td>\n\n

Don\u2019t miss Veronica\u2019s session and more\u2014at Litmus Live<\/strong><\/p>\n

Hear from the best & brightest in the marketing industry, virtually meet other email geeks, and learn strategies & tactics to level up your email program. Join us at Litmus Live via livestream on October 26th-27th, 2021.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

What\u2019re you looking forward to most at Litmus Live?<\/h2>\n

The best thing about Litmus Live is that it brings together folks from so many parts of the email industry, from design to testing to development to sending. Through Litmus Live, I\u2019ve met experts in the field with whom I\u2019ve brainstormed new ideas, forged new partnerships, and figured out new ways to amaze our customers. I\u2019m looking forward to more of the same this year!<\/p>\n

How do you expect email marketing to change in the next 1-5 years?<\/h2>\n

In the next year, I\u2019m expecting to see an explosion in the number of companies sending their customers interactive AMP emails. The conversion rate on forms embedded in an email (versus having to open up a browser tab and log in) is so high that it\u2019s a no brainer.<\/p>\n

In the next five years, I\u2019m hoping to see email marketing become focused on partnerships and customers. For instance, I can\u2019t wait to see live weather reports from The Weather Channel in an email from a hotel where I\u2019m staying in Tofino in my check-in reminder. This requires partnerships between these services, and the benefits to customers are huge!<\/p>\n

Some other examples: I can\u2019t wait to see my airline update my boarding pass email with the new gate number, without them having to send me a new email each time the gate changes. I\u2019m hoping to see dentist appointment bookings happen directly in an email, with live traffic updates from Google Maps to help me plan my trip there. You know, the obvious and convenient things.<\/p>\n

(Hint: Some of these experiences are already feasible today, with a tool like Dyspatch, and I\u2019m just waiting to see them become ubiquitous in email!)<\/p>\n

What\u2019s an email you enjoyed in your own inbox recently?<\/h2>\n

McDonald\u2019s emails always succeed in making me hungry\u2026 at least setting some kind of mood. I can\u2019t wait to try out their PSL (pumpkin spice latte). Also, that subject line? Ahhhhh.<\/p>\n

Subject line<\/b>: Fall is the tastiest season of all<\/p>\n\"mcdonald's-email\"\n

What\u2019s your favorite email joke or pun?<\/h2>\n

How email works is pretty murky for a lot of people (even in tech). I think about this tweet way too much:<\/p>\n

https:\/\/twitter.com\/edzitron\/status\/1263170023410987008<\/p>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learn about Veronica Best, one of the speakers at Litmus Live 2021, as she gives a sneak peek into her session on AMP for Email and increasing engagement.<\/p>\n","protected":false},"author":25,"featured_media":37240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[488],"blog_category":[1169,56],"class_list":["post-37238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-litmus-live","blog_category-community","blog_category-conferences-events"],"yoast_head":"\nLitmus Live 2021 Speaker: Meet Veronica Best - Litmus<\/title>\n<meta name=\"description\" content=\"Learn about Veronica Best, one of the speakers at Litmus Live 2021, as she gives a sneak peek into her session on AMP for Email and increasing engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier\" \/>\n<meta property=\"og:description\" content=\"Learn about Veronica Best, one of the speakers at Litmus Live 2021, as she gives a sneak peek into her session on AMP for Email and increasing engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-06T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T18:29:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/LL-speaker-series-3-Veronica-Best.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Litmus Live 2021 Speaker: Meet Veronica Best - Litmus","description":"Learn about Veronica Best, one of the speakers at Litmus Live 2021, as she gives a sneak peek into her session on AMP for Email and increasing engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best","og_locale":"en_US","og_type":"article","og_title":"Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier","og_description":"Learn about Veronica Best, one of the speakers at Litmus Live 2021, as she gives a sneak peek into her session on AMP for Email and increasing engagement.","og_url":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2021-10-06T14:00:00+00:00","article_modified_time":"2025-11-05T18:29:34+00:00","og_image":[{"width":1380,"height":726,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/LL-speaker-series-3-Veronica-Best.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best"},"author":{"name":"","@id":""},"headline":"Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier","datePublished":"2021-10-06T14:00:00+00:00","dateModified":"2025-11-05T18:29:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best"},"wordCount":8,"commentCount":0,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/LL-speaker-series-3-Veronica-Best.png","keywords":["Litmus Live"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best","url":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best","name":"Litmus Live 2021 Speaker: Meet Veronica Best - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/LL-speaker-series-3-Veronica-Best.png","datePublished":"2021-10-06T14:00:00+00:00","dateModified":"2025-11-05T18:29:34+00:00","description":"Learn about Veronica Best, one of the speakers at Litmus Live 2021, as she gives a sneak peek into her session on AMP for Email and increasing engagement.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/LL-speaker-series-3-Veronica-Best.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/LL-speaker-series-3-Veronica-Best.png","width":1380,"height":726,"caption":"Image of Veronica Best"},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/litmus-live-speaker-veronica-best#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/37238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=37238"}],"version-history":[{"count":3,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/37238\/revisions"}],"predecessor-version":[{"id":121036,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/37238\/revisions\/121036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/37240"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=37238"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=37238"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=37238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}