{"id":37573,"date":"2021-10-18T10:00:00","date_gmt":"2021-10-18T14:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=37573"},"modified":"2023-12-08T19:40:21","modified_gmt":"2023-12-09T00:40:21","slug":"milestone-birthday-emails","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/milestone-birthday-emails","title":{"rendered":"What&#8217;s the Occasion? 5 Types of Milestone Emails To Try"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_058389291d7bfdf4bf1ab756197f6dc4\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Let\u2019s celebrate! <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Email marketing has an ROI of up to 45:1<\/a> for some industries, but it\u2019s also a whole lot of fun. Aside from the typical celebrations like holiday emails, teams have an opportunity to make subscribers feel recognized on their special days.<\/p>\n<p>Automated milestone emails for special occasions like <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\/birthday\">birthdays<\/a> are an opportunity for brands to connect with subscribers one-on-one and have a bit of fun while doing it.<\/p>\n<h2>What are milestone emails?<\/h2>\n<p>Milestone emails celebrate an important day in your subscriber\u2019s life or the customer lifecycle. If you consider sending a card to a friend for an event, you might email subscribers. Since your subscribers could have milestones any day, setting up <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-automation-to-the-rescue-how-to-get-started\/\" target=\"_blank\" rel=\"noopener\">email automations<\/a> for these messages makes sense.<\/p>\n<p>Common examples of milestone emails include:<\/p>\n<ul>\n<li aria-level=\"1\">Your subscriber\u2019s birthday<\/li>\n<li aria-level=\"1\">A company milestone<\/li>\n<li aria-level=\"1\">The anniversary of a customer buying from you<\/li>\n<li aria-level=\"1\">A product anniversary<\/li>\n<\/ul>\n<h2>How to create the best celebration emails<\/h2>\n<p>Just because celebration emails are lighthearted doesn\u2019t mean there aren\u2019t rules to follow. To get the right mix of fun and function, keep these <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-dos-and-donts-of-customer-appreciation-emails\/\" target=\"_blank\" rel=\"noopener\">best practices<\/a> in mind:<\/p>\n<p><b>Remember the relationship.<\/b> No amount of email personalization can make you and your subscribers actual BFFs, so keep your message appreciative and polite. You can also personalize messages based on how long they\u2019ve been a customer or past purchases they\u2019ve made.<\/p>\n<p><b>Make the message worthwhile<\/b>. Subscribers likely expect a discount or freebie alongside your well wishes. If you don\u2019t have an offer, keep the message short and experiment with <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\/\" target=\"_blank\" rel=\"noopener\">fun designs or animations<\/a> to surprise and delight.<\/p>\n<p><b>Celebrate the subscriber<\/b>. Avoid making the message all about your brand, or else it\u2019ll end up feeling like a thinly veiled sales pitch. The <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/emails-litmus-loves-birthday-emails-worth-celebrating\/\" target=\"_blank\" rel=\"noopener\">subscriber is the reason to celebrate<\/a>! If you\u2019re recognizing a company milestone, make sure to thank customers for their involvement.<\/p>\n<h2>Here are some of our favorite milestone email examples<\/h2>\n<p>At first glance, something like a birthday or anniversary email feels pretty cut and dry. There are plenty of ways to get creative and experiment with your strategy. To help you feel inspired, we\u2019ve rounded up examples across five different subcategories of milestone emails.<\/p>\n<h3>Birthday emails<\/h3>\n<h4>Subscriber birthday<\/h4>\n<p>Birthday emails are some of the most common celebration messages. For that reason, your subscribers might get a <i>lot <\/i>of promotions in the days leading up to their birthday. One way to cut through the noise is to experiment with sending birthday messages before or after the actual day.<\/p>\n<p>Outdoor Voices sends a half-birthday email with a discount code. Their reasoning? \u201cHalf birthdays don\u2019t get enough love these days.\u201d<\/p>\n<figure id=\"attachment_37620\" aria-describedby=\"caption-attachment-37620\" style=\"width: 1192px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-37620 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Outdoor-Voices-half-birthday-email.png\" alt=\"Outdoor-Voices-half-birthday-email\" width=\"1192\" height=\"1622\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Outdoor-Voices-half-birthday-email.png 1192w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Outdoor-Voices-half-birthday-email-220x300.png 220w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Outdoor-Voices-half-birthday-email-753x1024.png 753w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Outdoor-Voices-half-birthday-email-768x1045.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Outdoor-Voices-half-birthday-email-1129x1536.png 1129w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Outdoor-Voices-half-birthday-email-700x953.png 700w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><figcaption id=\"caption-attachment-37620\" class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/wtvfybx6z3dl\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/figcaption><\/figure>\n<p>Then, the brand offers the same $20 off $100 purchase after a subscriber\u2019s birthday. Waiting to send the deal until the confetti has settled gives people a chance to use the offer with any gift cards or birthday money they received.<\/p>\n<figure id=\"attachment_37651\" aria-describedby=\"caption-attachment-37651\" style=\"width: 1370px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-37651 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/outdoor-voices-post-birthday-email.png\" alt=\" outdoor-voices-post-birthday-email\" width=\"1370\" height=\"1997\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/outdoor-voices-post-birthday-email.png 1370w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/outdoor-voices-post-birthday-email-206x300.png 206w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/outdoor-voices-post-birthday-email-702x1024.png 702w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/outdoor-voices-post-birthday-email-768x1119.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/outdoor-voices-post-birthday-email-1054x1536.png 1054w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/outdoor-voices-post-birthday-email-700x1020.png 700w\" sizes=\"(max-width: 1370px) 100vw, 1370px\" \/><figcaption id=\"caption-attachment-37651\" class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/z7xcxdjr3zmn\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/figcaption><\/figure>\n<p>Other brands, like First Watch, like to slide into the inbox just before a subscriber\u2019s birthday. Their buy-one-get-one \u201cbrunchday\u201d offer gives people a reason to add the restaurant to their birthday itinerary.<\/p>\n<figure id=\"attachment_37626\" aria-describedby=\"caption-attachment-37626\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-37626\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Firstwatch.png\" alt=\"Firstwatch\" width=\"800\" height=\"3149\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Firstwatch.png 800w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Firstwatch-76x300.png 76w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Firstwatch-260x1024.png 260w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Firstwatch-768x3023.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Firstwatch-390x1536.png 390w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Firstwatch-520x2048.png 520w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Firstwatch-700x2755.png 700w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37626\" class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/uegodbupitut\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/figcaption><\/figure>\n<h4>Company birthday<\/h4>\n<p>Your subscribers aren\u2019t the only ones who can celebrate a birthday! Some brands take the time to acknowledge their company birthday (or \u201canniversary,\u201d depending on the brand). Paula\u2019s Choice celebrates its founding by offering a product discount and quantifying the brand\u2019s accomplishments.<\/p>\n<figure id=\"attachment_37618\" aria-describedby=\"caption-attachment-37618\" style=\"width: 1392px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-37618\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Paulas-choice.png\" alt=\"Paulas-choice\" width=\"1392\" height=\"5587\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Paulas-choice.png 1392w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Paulas-choice-75x300.png 75w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Paulas-choice-255x1024.png 255w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Paulas-choice-768x3082.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Paulas-choice-383x1536.png 383w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Paulas-choice-510x2048.png 510w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Paulas-choice-700x2810.png 700w\" sizes=\"(max-width: 1392px) 100vw, 1392px\" \/><figcaption id=\"caption-attachment-37618\" class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/hby1nvjvwgzi\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/figcaption><\/figure>\n<p>The Cosmopolitan of Las Vegas takes a unique stance on what to put in a birthday email. Instead of a direct offer or discount, the company created a trivia game. Don\u2019t worry; the company noted that everyone wins a prize.<\/p>\n<figure id=\"attachment_37619\" aria-describedby=\"caption-attachment-37619\" style=\"width: 1181px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-37619\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Cosmo.png\" alt=\"Cosmo\" width=\"1181\" height=\"2353\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Cosmo.png 1181w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Cosmo-151x300.png 151w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Cosmo-514x1024.png 514w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Cosmo-768x1530.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Cosmo-771x1536.png 771w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Cosmo-1028x2048.png 1028w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Cosmo-700x1395.png 700w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/><figcaption id=\"caption-attachment-37619\" class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/axxbvvchbolh\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/figcaption><\/figure>\n<h3>Anniversary emails<\/h3>\n<h4>User anniversary<\/h4>\n<p>If a customer has stuck around with your company\u2014celebrate them! SurveyMonkey lets users know when they\u2019ve hit their first anniversary with the company. User anniversary emails are a great place to pull in personalized data about their past purchases or activity and encourage them to keep it up.<\/p>\n<figure id=\"attachment_37617\" aria-describedby=\"caption-attachment-37617\" style=\"width: 1186px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-37617\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/surveymonkey.png\" alt=\"surveymonkey\" width=\"1186\" height=\"8880\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/surveymonkey.png 1186w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/surveymonkey-40x300.png 40w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/surveymonkey-768x5750.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/surveymonkey-205x1536.png 205w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/surveymonkey-700x5241.png 700w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" \/><figcaption id=\"caption-attachment-37617\" class=\"wp-caption-text\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/go.surveymonkey.com\/pub\/sf\/FormLink?_ri_=X0Gzc2X%3DYQpglLjHJlTQGrzfNoLHUynSR0ozbb9PXCtwGlRWkOP1Sro8vzbtMUmTURJrEzeFheaY1FA4hNKzgzgFOkVXMtX%3DYQpglLjHJlTQGlpJhWyD52aFWg2gk67idun02JUtl2zgP5zbulF2fYyOUfOMPILzgX8zg8LMbrMDzcbzfzd&amp;_ei_=EliecrUi7aK4FjuHO7K9tBQfhYekyiaaxmeIr3HTqW9S0KdeoJHH828pS57qiupHPpYc8GdxvYlemVoKYO36HzXY5dhs2yx-aX9sl-I0CGxgmJKPeHbDAp8MLWttzNjbDq9CAWcVcsZw8Ep5UAxeTNpGwrM0Aerx584UANKlXZBNtSxjpG_XwSzuuf_r9MFCDXZGjQRoMWYjAi7RXaDnWF49T_-C3ZYZBFKntlK0hxT0_1QUudkRY-0.\" target=\"_blank\" rel=\"noopener\">View full email in your web browser<\/a><\/figcaption><\/figure>\n<p>Wemo uses the customer anniversary as a time to offer a discounted upsell. Since the customer has had time to use and enjoy the product, an anniversary is a good time to pitch a second purchase.<\/p>\n<figure id=\"attachment_37623\" aria-describedby=\"caption-attachment-37623\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-37623 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/wemo.png\" alt=\"wemo\" width=\"680\" height=\"2642\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/wemo.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/wemo-77x300.png 77w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/wemo-395x1536.png 395w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/wemo-527x2048.png 527w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-37623\" class=\"wp-caption-text\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/exclusive-gift-for-your-1-year-anniversary\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/figcaption><\/figure>\n<h4>Product anniversary<\/h4>\n<p>Brands can also celebrate progress by acknowledging a product or feature anniversary. The United Postal Service sent a message to My Choice service users letting them know the 10th anniversary of the portal was approaching. The email thanked users for their support and teased upcoming promotions.<\/p>\n<figure id=\"attachment_37616\" aria-describedby=\"caption-attachment-37616\" style=\"width: 1300px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-37616\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/ups.png\" alt=\"ups email\" width=\"1300\" height=\"5686\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/ups.png 1300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/ups-234x1024.png 234w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/ups-768x3359.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/ups-351x1536.png 351w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/ups-468x2048.png 468w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/ups-700x3062.png 700w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption id=\"caption-attachment-37616\" class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/eoedq3jstvzv\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/figcaption><\/figure>\n<p>Farmacy took a similar approach by offering a discount to celebrate a new product\u2019s first anniversary. The message is a product introduction (or re-introduction) with a limited-time offer for free shipping on any order with the product.<\/p>\n<figure id=\"attachment_37625\" aria-describedby=\"caption-attachment-37625\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-37625\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/farmacy.png\" alt=\"farmacy\" width=\"1200\" height=\"4432\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/farmacy.png 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/farmacy-81x300.png 81w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/farmacy-277x1024.png 277w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/farmacy-768x2836.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/farmacy-416x1536.png 416w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/farmacy-700x2585.png 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-37625\" class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/jrr4y7xjgnxi\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/figcaption><\/figure>\n<h3>Grand opening\/reopening<\/h3>\n<p>Not every milestone email is a candidate for automation since they could pop up at any time. Businesses that reopened their doors after COVID-19 restrictions can let subscribers know their doors are open once more.<\/p>\n<p>The Golden State Warriors alerted fans to the reopening of their Oakland facility for in-person children\u2019s programs. While they had info about classes to get everyone excited, they also covered safety procedures to keep everyone informed.<\/p>\n<figure id=\"attachment_37622\" aria-describedby=\"caption-attachment-37622\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-37622\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Golden-State-Warriors.png\" alt=\"Golden-State-Warriors\" width=\"680\" height=\"3209\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Golden-State-Warriors.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Golden-State-Warriors-217x1024.png 217w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Golden-State-Warriors-434x2048.png 434w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-37622\" class=\"wp-caption-text\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/celebrate-the-grand-opening-of-our-oakland-facility\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/figcaption><\/figure>\n<p>If your business operates multiple locations, you can use localization to personalize reopening announcements. Apple sent a \u201cGrand Reopening\u201d message with details about the place, time, available services, and promotion for the first 1,000 customers.<\/p>\n<figure id=\"attachment_37621\" aria-describedby=\"caption-attachment-37621\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-37621\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/grand-opening-apple-store.png\" alt=\"grand-opening-apple-store\" width=\"680\" height=\"1450\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/grand-opening-apple-store.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/grand-opening-apple-store-141x300.png 141w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/grand-opening-apple-store-480x1024.png 480w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-37621\" class=\"wp-caption-text\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/grand-opening-apple-store\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/figcaption><\/figure>\n<h2>Create efficient milestone emails<\/h2>\n<p>Celebratory emails drive engagement and sales, but they aren\u2019t the cornerstones of your email marketing program. That means you probably can\u2019t dedicate as much time to these campaigns as you typically would for something like <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/black-friday-cyber-monday-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Black Friday or Cyber Monday<\/a>.<\/p>\n<p>Using <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/campaign-development\/\" target=\"_blank\" rel=\"noopener\">templates and code modules<\/a> in a central location lets you make the most of your precious time. When inspiration strikes and you want to create a new milestone email campaign, you can get it into the inbox quicker by integrating <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pre-send-testing\/\" target=\"_blank\" rel=\"noopener\">testing and collaboration tools<\/a>.<\/p>\n<p>If you want a head start on your next round of milestone emails, we\u2019ve got your back. Snag our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/subscriber-love-email-templates\/\" target=\"_blank\" rel=\"noopener\">Subscriber Love Template Pack here<\/a>.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you want to make subscribers feel appreciated, milestone emails can do the trick. Here are five types to try plus examples to get inspired by.<\/p>\n","protected":false},"author":25,"featured_media":37659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[1419,10253],"blog_category":[53],"class_list":["post-37573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-authentication","tag-email-automation","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Types of Milestone Emails Worth Celebrating - Litmus<\/title>\n<meta name=\"description\" content=\"When you want to make subscribers feel appreciated, milestone emails can do the trick. Here are five types to try plus examples to get inspired by.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/milestone-birthday-emails\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s the Occasion? 5 Types of Milestone Emails To Try\" \/>\n<meta property=\"og:description\" content=\"When you want to make subscribers feel appreciated, milestone emails can do the trick. 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