{"id":3802,"date":"2020-02-19T00:00:00","date_gmt":"2020-02-19T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/report-the-digital-marketing-trends-every-email-marketer-must-know\/"},"modified":"2020-04-20T14:52:09","modified_gmt":"2020-04-20T14:52:09","slug":"report-the-digital-marketing-trends-every-email-marketer-must-know","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/report-the-digital-marketing-trends-every-email-marketer-must-know","title":{"rendered":"[Report] The Digital Marketing Trends Every Email Marketer Must Know"},"content":{"rendered":"

To be truly successful, marketers need to break out of their silos and use the power of email across channels. But when you\u2019re struggling to just keep up with what\u2019s trending in email, how are you supposed to stay on top of other channels, too?<\/span><\/p>\n

Our friends at HubSpot have you covered. With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot\u2019s 2020 Marketing Trends report gives you an overview of the hottest trends across nine marketing channels, including SEO, social media, and, of course, email.<\/span><\/p>\n

Understand what\u2019s trending in digital marketing \u2192<\/a><\/strong><\/p>\n

Email\u2019s role in the digital marketing mix<\/span><\/h2>\n

Where does email fit into the ever-changing digital marketing world?<\/span><\/p>\n

Smart marketers have noticed email isn\u2019t slowing down any time soon, and they\u2019re willing to put their money where the results are. Our research revealed that 49.5% of marketers planned on raising their email marketing budget in 2019, so companies who don\u2019t at least match the efforts of their competitors could risk falling behind.<\/span><\/p>\n

But where should you focus your email marketing efforts? HubSpot asked us to take a deep-dive into the data and trends that highlight where you can improve your email marketing in 2020. Here\u2019s a sneak peek at what we cover for email marketing:<\/span><\/p>\n

    \n
  1. Start using email to inform your other marketing channels<\/strong>. With the right tools, email marketing is your most measurable channel\u2014and it has the power to drive results across all channels in your marketing toolkit. We walk through ways you can break out of your silo and share your learnings with other teams.<\/span><\/li>\n
  2. Death to batch and blast campaigns<\/strong>. The time for one-size-fits-all campaigns is over. Email segmentation and personalization is the present and future\u2014and we show you why.<\/span><\/li>\n
  3. Experiment and iterate on your email campaign process<\/strong>. Embracing and experimenting with new trends like Dark Mode and interactivity takes time and effort\u2014but it also gives brands the opportunity to stand out in a crowded inbox. We round-up the trends you can\u2019t ignore.<\/span><\/li>\n<\/ol>\n

    Ready to uplevel your email marketing\u2014and your entire marketing strategy\u2014in 2020? HubSpot\u2019s report is a great place to start.<\/span><\/p>\n

    Download the report \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Where should you focus your email marketing efforts? For their 2020 Marketing Trends report, HubSpot asked us to take a deep-dive into the data and trends that highlight where you can improve your email marketing in 2020. Here\u2019s a sneak peek at what we cover for email marketing.<\/p>\n","protected":false},"author":3,"featured_media":3803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[25,741],"class_list":["post-3802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-ebooks","blog_category-partners"],"yoast_head":"\n[Report] The Digital Marketing Trends Every Email Marketer Must Know - Litmus<\/title>\n<meta name=\"description\" content=\"Where should you focus your email marketing efforts? 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