{"id":3806,"date":"2020-02-27T00:00:00","date_gmt":"2020-02-27T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/infographic-5-email-marketing-trends-2020\/"},"modified":"2023-11-10T14:46:19","modified_gmt":"2023-11-10T19:46:19","slug":"infographic-5-email-marketing-trends-2020","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/infographic-5-email-marketing-trends-2020","title":{"rendered":"The Future of Email in 2020 and Beyond: The Email Marketing Trends That Will Really Matter"},"content":{"rendered":"<p>The email industry is constantly changing, but what are the trends that <em>really<\/em> matter in the years to come\u2014and how can marketers prepare?<\/p>\n<p>We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. In our ebook <a rel=\"noopener\" href=\"https:\/\/litmus.com\/ebooks\/2020-predictions-future-of-email\">The Future of Email in 2020 and Beyond<\/a>, you\u2019ll find their collective predictions for email\u2019s future.<\/p>\n<ul>\n<li><strong>Learn how email teams will change<\/strong>\u2014and what skills will be in high demand in the years to come<\/li>\n<li>Understand how <strong>email strategy will become more targeted<\/strong> and personalized by necessity<\/li>\n<li>See why brands will have no choice but to <strong>make subscriber privacy a priority<\/strong><\/li>\n<li>Understand why seamless integrations will be the most crucial factor for <strong>the effective email tech stack of the future<\/strong><\/li>\n<\/ul>\n<p>\u2026 and more!<\/p>\n<p>Do you want a glimpse of the future of email marketing?\u00a0 If you\u2019re looking to master the strategies and technologies that keep the email channel vibrant, relevant, and customer-centric in the years to come, this ebook is for you.<\/p>\n<a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/litmus.com\/ebooks\/2020-predictions-future-of-email\" target=\"_blank\" rel=\"noopener noreferrer\">Get your copy \u2192<\/a><\/p>\n<p>Are you just looking for the highlights? Check out our infographic highlighting the five biggest predictions for where the email industry is heading in 2020 and the decade to come.<\/p>\n<figure id=\"post-25191 media-25191\" class=\"aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/email-predictions-for-2020-v1.png\" alt=\"5 Predictions for the Future of Email in 2020 and beyond\" \/><\/figure>\n<h2>[EBOOK] The Future of Email in 2020 and Beyond<\/h2>\n<figure id=\"post-23001 media-23001\" class=\"alignleft\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/ebooks\/2020-predictions-future-of-email\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/Future-of-email-ebook-cover-e1582794784838.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/figure>\n<p>We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. In this ebook, you\u2019ll find their collective predictions on what the next 10 years hold for email design, privacy, teams, and more.<\/p>\n<p>Is your email program set up for future success?<\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/litmus.com\/ebooks\/2020-predictions-future-of-email\" target=\"_blank\" rel=\"noopener noreferrer\">Get your copy \u2192<\/a><\/p>\n<hr \/>\n<p><em>Infographic Transcript<\/em><\/p>\n<h2><span style=\"font-weight: 400;\">5 Predictions for the Future of Email Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s 2020 and the beginning of a new email decade. But how must marketers adapt to make the most of the email channel in 2020 and beyond? We predict that the future is bright for marketers who embrace..<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Animation and Interactivity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve seen a steady rise of animation and interactivity in email. The majority of brands now regularly use <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\/\">animated GIFs<\/a> to add movement to their campaigns, and more marketers experiment with <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/interactive-emails-top-trend-anyone-using\/\">interactive emails<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the new decade begins, technology like AMP for Email paves the way for more interactive email experiences. To stand out from the competition in 2020 and beyond, brands can no longer rely on static messages only. <\/span><\/p>\n<p style=\"padding-left: 30px;\"><em><span style=\"font-weight: 400;\">\u201cInteractivity will be the next big thing in the email industry.\u201d<\/span><\/em><span style=\"font-weight: 400;\"><br \/>\n<\/span> <strong>Andrian Valeanu,<\/strong> <span style=\"font-weight: 400;\">Founder, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/designmodo.com\/\"><span style=\"font-weight: 400;\">Designmodo<\/span><\/a>\n<h3><span style=\"font-weight: 400;\">2. Subscribers\u2019 Privacy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Does your marketing team fear tighter privacy laws? It shouldn\u2019t. The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. The result? Better email experiences for everyone.\u00a0<\/span><\/p>\n<p><strong>GDPR didn\u2019t kill email\u2014it made it better<\/strong><\/p>\n<p>The majority of marketers (56%) feel positive about the impact GDPR is having on their operations. (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\">Source: UK DMA Email Marketer Tracker<\/a>)<\/p>\n<ul>\n<li>41% said opt-out rates decreased<\/li>\n<li>55% said spam complaints were down<\/li>\n<li>76% report an increase in open rates<\/li>\n<li>75% say click-throughs are higher<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><em><span style=\"font-weight: 400;\">\u201cLeading marketers understand that respecting subscribers\u2019 privacy and putting their audience in full control of what information they\u2019d like to receive is the secret to effective email\u2014and embracing privacy laws like GDPR or CCPA is an important step on that journey.\u201d<\/span><\/em><\/p>\n<p style=\"padding-left: 30px;\"><strong>Bettina Specht,<\/strong> <span style=\"font-weight: 400;\">Senior Marketing Manager, Litmus<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. A Truly Integrated Approach to Email Marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To be successful in the new decade, email marketers can no longer afford to operate in a silo because that\u2019s not how your customers experience your brand. In the new decade, the tight integration with other channels will set mediocre email marketing programs apart from outstanding ones.<\/span><\/p>\n<p><strong>Poor integration of people and tools continues to be a challenge for marketers. Email professionals struggle with&#8230;<\/strong><\/p>\n<ul>\n<li>Lack of quality data, integration, etc. (18%)<\/li>\n<li>Poor coordination between other departments, channels, etc.\u00a0 (17%)<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><em><span style=\"font-weight: 400;\">\u201cWhen choosing email tools, best-of-breed will be important, but best-integrated will be key. Brands can\u2019t provide a unified customer experience if their systems aren\u2019t all working off a single view of the customer across their entire digital marketing and CRM platform.\u201d<\/span><\/em><\/p>\n<p style=\"padding-left: 30px;\"><strong>Chad S. White<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> Head of Research at Oracle CX Marketing Consulting<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But a truly integrated approach isn\u2019t just about the tools\u2014it\u2019s a mindset. The most successful email teams will be the ones that develop a deep understanding of how email integrates with all marketing channels and can power cross-channel campaigns that span the entire marketing organization.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Workflow Optimization and Automation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As more brands recognize that email is the most powerful and reliable marketing channel, there will be a demand for a higher volume of more targeted campaigns. Email teams will have to put a laser-focus on streamlining their workflows to be able to meet these growing needs.\u00a0\u00a0<\/span><\/p>\n<p><strong>53% of brands spend weeks producing a single email campaign.<\/strong> (<a rel=\"noopener\" href=\"https:\/\/litmus.com\/ebooks\/state-of-email-workflows\">2019 State of Email Workflows<\/a>)<\/p>\n<p><span style=\"font-weight: 400;\">Brands that do email right find ways to replace manual work wherever possible\u2014and that boosts productivity, leaves less room for errors, and saves time and money.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Personalization and Segmentation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sending one-size-fits-all campaigns to your subscribers with no consideration for who they are, what they\u2019re interested in, and where they are in your brand\u2019s life cycle has no place in email marketing anymore.<\/span><\/p>\n<p><b>Brands that use dynamic content generate an email ROI that\u2019s 22% higher <\/b><a rel=\"noopener\" href=\"https:\/\/litmus.com\/leadership\/email-marketing-roi\">(Email Marketing ROI: What leads to better returns?)<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Brands that fully embrace customer centricity and use segmentation and dynamic content to send personal, relevant emails will continue to see great returns from their email marketing. Brands that resist the personalization wave will find themselves shut out of the inbox as customers grow more apathetic to their messages.<\/span><\/p>\n<hr \/>\n<h3><span style=\"font-weight: 400;\">Ebook\u00a0<\/span><b>The Future of Email in 2020 and Beyond<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Take a deep dive into our predictions for the future of email marketing and hear leading experts chime in on where the industry is heading when you download the free report.\u00a0\u00a0<\/span><\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/litmus.com\/ebooks\/2020-predictions-future-of-email\"><span style=\"font-weight: 400;\">Get your copy\u00a0\u2192\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The email industry is constantly changing, but what are the trends that really matter in the years to come\u2014and how can marketers prepare?<\/p>\n<p>We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. In our ebook The Future of Email in 2020 and Beyond, you\u2019ll find their collective predictions for email\u2019s future. Plus, we&#8217;ve created an infographic that covers the most crucial trends.<\/p>\n","protected":false},"author":3,"featured_media":3807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[206,381,535],"blog_category":[25,117],"class_list":["post-3806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dynamic-content","tag-personalization","tag-privacy","blog_category-ebooks","blog_category-infographs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Future of Email in 2020 and Beyond: The Email Marketing Trends That Will Really Matter - Litmus<\/title>\n<meta name=\"description\" content=\"The email industry is constantly changing, but what are the trends that really matter in the years to come\u2014and how can marketers prepare? 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