{"id":38164,"date":"2021-10-27T10:19:53","date_gmt":"2021-10-27T14:19:53","guid":{"rendered":"https:\/\/www.litmus.com\/?p=38164"},"modified":"2021-10-27T10:42:05","modified_gmt":"2021-10-27T14:42:05","slug":"litmus-live-2021-day-1","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-2021-day-1","title":{"rendered":"Litmus Live 2021: Top 10 Takeaways from Day 1"},"content":{"rendered":"\n\n\t
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Litmus Live 2021\u2014THE (virtual) conference for email marketers\u2014is finally here! Day 1 just came to a close and we are buzzing with all the tips, tactics, and learnings.<\/p>\n

Couldn\u2019t make it? We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts:<\/p>\n

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  1. Stories add context and context adds value<\/a><\/li>\n
  2. Shift your mindset before putting agile marketing into practice<\/a><\/li>\n
  3. Get back to the fundamentals<\/a><\/li>\n
  4. Tried and tested templates will save you time in the long run<\/a><\/li>\n
  5. Build and implement MPP solutions before late 2022<\/a><\/li>\n
  6. Prioritize the email clients where your audience is in<\/a><\/li>\n
  7. Offer \u2018+1s\u2019 to deepen relationships with your subscribers<\/a><\/li>\n
  8. Track what actually<\/i> matters to your subscribers<\/a><\/li>\n
  9. Focus on subscriber experience for consistent inbox placement<\/a><\/li>\n
  10. Integrity is not a renewable resource<\/a><\/li>\n<\/ol>\n

    Let\u2019s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets.<\/p>\n

    Stories add context and context adds value<\/h2>\n

    Keynote speaker Ann Handley (Chief Content Officer, MarketingProfs) kicked us off with her session, \u201cThe Art of Storytelling: Telling True Stories Well.\u201d<\/p>\n

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    Loving @MarketingProfs<\/a> talk at #LitmusLive2021<\/a>! pic.twitter.com\/dWn0HTGPSw<\/a><\/p>\n

    — \ud835\udc6f\ud835\udc82\ud835\udc8f\ud835\udc8c \ud835\udc6f\ud835\udc90\ud835\udc87\ud835\udc87\ud835\udc8e\ud835\udc86\ud835\udc8a\ud835\udc86\ud835\udc93 (@hankhoffmeier) October 26, 2021<\/a><\/p><\/blockquote>\n