{"id":3817,"date":"2020-03-12T00:00:00","date_gmt":"2020-03-12T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/how-smiledirectclub-boosts-email-efficiency-with-litmus\/"},"modified":"2023-11-10T14:32:14","modified_gmt":"2023-11-10T19:32:14","slug":"how-smiledirectclub-boosts-email-efficiency-with-litmus","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-smiledirectclub-boosts-email-efficiency-with-litmus","title":{"rendered":"How SmileDirectClub Boosts Email Efficiency with Litmus"},"content":{"rendered":"

Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She works with the email team at SmileDirectClub to send millions of emails to customers, which means they have to use their time wisely. She shared with us that \u201cevery minute counts\u201d in the email development process, and that the right tools and workflow mean the difference between sending a campaign out on time or not.<\/span><\/p>\n

Making sure everything is perfect before you hit send becomes even harder when you\u2019re managing multiple emails at once. \u201cWe have lots of versions. Sometimes we could have 20 versions of the same email that we need to test.\u201d However, sending an email without testing is a gamble, and Ally said that \u201cwhen things break, they could <\/span>really<\/span><\/em> break.\u201d<\/span><\/p>\n

\u201cWhen things break, they could <\/span>really<\/span><\/em> break.\u201d<\/span><\/h2>\n

Even seemingly insignificant typos, like forgotten placeholders or copy errors, can add up to a bad experience for customers. At the very least, you\u2019ll feel embarrassed for the afternoon. At the very worst, you could <\/span>spoil a campaign<\/span><\/a> or get marked as spam. When talking about email testing, Ally stated a common dilemma: \u201cHow much time do you want to spend on testing, and how much risk do you want to take when not testing?\u201d<\/span><\/p>\n

Like so many email marketers, Ally can\u2019t afford to waste her precious time. \u201cThere\u2019s just so many devices, so many browsers, and so many email clients,\u201d Ally shared. She\u2019s not wrong, either. Every email you send has <\/span>15,000+ possible renderings<\/span><\/a>. It would be impossible to manually test for all of those renderings and still have time to do anything else. In fact, it\u2019s unreasonable to expect you to even manually check a <\/span>fraction<\/span><\/em> of those renderings while juggling all of your other tasks.<\/span><\/p>\n

So what\u2019s a busy email marketer to do when they want to test their emails and still have time to enjoy other parts of their job? Integrate.<\/span><\/p>\n

\u201cI really love that Litmus has an integration with Salesforce; it has been super helpful.\u201d<\/span><\/h2>\n

Having the right tools helps you perfect parts of your email process. Ally states that \u201ctests on Litmus definitely take away a lot of the fear and a lot of the ambiguity of how your email is going to function.\u201d<\/span><\/p>\n

While having separate tools is helpful, using integrations changes everything. By connecting your most-used tools, you avoid the need to switch back and forth between screens all day. Combining tools saves you time and reduces errors. Updates made on one platform automatically sync on the connected app, which means you can say goodbye to copying and pasting each update.<\/span><\/p>\n

Ally uses the <\/span>Litmus + Salesforce Marketing Cloud integration<\/span><\/a> to access her favorite Litmus testing tools within Salesforce\u2019s <\/span>Email Studio<\/span><\/a> and <\/span>Content Builder<\/span><\/a>. This integration empowers email marketers, designers, and developers to streamline their email production and test both common and edge case personalization scenarios\u2014all without leaving Salesforce.<\/span><\/p>\n

SmileDirectClub builds their emails within Salesforce, and Ally doesn\u2019t have to break away from her work to test how each email will render. She added that the integration \u201cmakes QA for the way it looks across platforms really efficient.\u201d<\/span><\/p>\n

\"\"<\/a><\/figure>\n

Litmus + Salesforce Marketing Cloud<\/strong><\/h3>\n

Combine the power of Litmus and Salesforce Marketing Cloud to maximize your email ROI with personalized, 1-to-1 relationships at scale.<\/span><\/p>\n

Learn more \u2192<\/a> <\/strong><\/p>\n

SmileDirectClub uses the Litmus + Salesforce Marketing Cloud integration at various points in their pre-send workflow<\/a>. It\u2019s useful for testing rendering across all major platforms and email clients, but Ally really loves the integration for finding and honing in on errors.<\/span><\/span><\/p>\n

\u201cI love efficiency, and I\u2019m constantly trying to think of ways to make things faster.\u201d<\/span><\/h2>\n

\u201cI\u2019ll use the integration in Content Builder when I\u2019ve narrowed down there\u2019s an issue with Outlook, probably.\u201d After identifying what needs her attention, she can get to work fixing the code for the exact email client. Errors are a natural part of email creation (and you should be <\/span>worried if you never come across any<\/span><\/a>), but nobody has time to look for a needle in a haystack. By using smart integrations, Ally and the SmileDirectClub can work efficiently to send more emails that deliver the best possible experience to customers.<\/span><\/p>\n

\u201cEmail is such precious communication.\u201d<\/span><\/h2>\n

Ally said that SmileDirectClub \u201csells smiles,\u201d but with an email team as dedicated as theirs, they create them, too.<\/span><\/p>\n

\u201cEmail is personal, direct communication to your users, clients, or customers. It\u2019s such a precious connection, and the impression that somebody gets from that stays with them.\u201d<\/span><\/p>\n

While there\u2019s no denying the ROI opportunities with email, it’s important to remember the human element on the other end of the send button. E<\/span>mail communication is more personal and scalable than many other channels, and your <\/span>subscriber relationship is powerful<\/span><\/a>.<\/span> Every efficiency and process you invest in today pays off in the future.<\/span><\/p>\n

Explore powerful integrations to supercharge your email process<\/span><\/h2>\n

SmileDirectClub is one of many customers who use Litmus integrations to help set email campaigns up for success, use email insights to optimize future campaigns, and share insights to improve overall marketing effectiveness.<\/span><\/p>\n

Want to create better emails faster? Learn more about the <\/span>Litmus + Salesforce Marketing Cloud integration<\/a><\/span>\u00a0or explore<\/span> all the other ESP and productivity integrations available with Litmus.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She works with the email team at SmileDirectClub to send millions of emails to customers, which means they have to use their time wisely. She shared with us that \u201cevery minute counts\u201d in the email development process, and that the right tools and workflow mean the difference between sending a campaign out on time or not. What tools help her get the job done? Litmus and Salesforce Marketing Cloud.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[210],"class_list":["post-3817","post","type-post","status-publish","format-standard","hentry","blog_category-case-studies-testimonials"],"yoast_head":"\nHow SmileDirectClub Boosts Email Efficiency with Litmus - Litmus<\/title>\n<meta name=\"description\" content=\"Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She works with the email team at SmileDirectClub to send millions of emails to customers, which means they have to use their time wisely. She shared with us that \u201cevery minute counts\u201d in the email development process, and that the right tools and workflow mean the difference between sending a campaign out on time or not. 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