{"id":3830,"date":"2020-03-24T00:00:00","date_gmt":"2020-03-24T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/6-takeaways-from-the-unspam-2020-conference\/"},"modified":"2020-04-17T12:18:21","modified_gmt":"2020-04-17T12:18:21","slug":"6-takeaways-from-the-unspam-2020-conference","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/6-takeaways-from-the-unspam-2020-conference","title":{"rendered":"6 Takeaways from the UNSPAM 2020 Conference"},"content":{"rendered":"

The other week, two of us from the Litmus team were lucky enough to attend UNSPAM, a conference from the team at Really Good Emails<\/a>. I say lucky enough for two reasons:<\/p>\n

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  1. We were lucky enough to attend the conference right before events worldwide started getting cancelled and social distancing took a hold.<\/li>\n
  2. More importantly, we were lucky enough to get to connect with some of the most authentic, considerate, and positive people in the industry at a time when that\u2019s just what we all needed.<\/li>\n<\/ol>\n

    While it\u2019s easy to feel overwhelmed by the current crisis, it\u2019s more important to stay connected to your community and continue learning from and helping each other. With that in mind, Whitney and I wanted to take some time to reflect on what we learned from our email friends at UNSPAM.<\/p>\n

    Whitney\u2019s Takeaways<\/h2>\n

    Cross-Channel Knowledge is More Important Than Ever<\/h3>\n

    Something that we\u2019ve been talking about at Litmus for some time is the importance of bringing your email marketing out of its silo<\/a>: share your learnings with other teams, tell them what you\u2019re working on and why it\u2019s important, and how it\u2019s affecting the company as a whole. This year at UNSPAM, cross-channel knowledge and coordination emerged as a theme.<\/p>\n

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    The prediction at #unspam2020<\/a>? More #remotework<\/a> opportunities for email workers coming up. pic.twitter.com\/PtLMCY6FaM<\/a><\/p>\n

    \u2014 Phil Yanov (@philyanov) March 12, 2020<\/a><\/p><\/blockquote>\n