{"id":38305,"date":"2021-10-28T11:14:24","date_gmt":"2021-10-28T15:14:24","guid":{"rendered":"https:\/\/www.litmus.com\/?p=38305"},"modified":"2021-10-28T11:15:19","modified_gmt":"2021-10-28T15:15:19","slug":"litmus-live-2021-day-2","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-2021-day-2","title":{"rendered":"Litmus Live 2021: Top 10 Takeaways from Day 2"},"content":{"rendered":"\n\n\t
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And just like that, Litmus Live 2021 is officially over! We recently wrapped up the second (and final) day of Litmus Live\u2014THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts.<\/p>\n

Missed out on Litmus Live 2021? Read on for our top 10 takeaways from day 2:<\/p>\n

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  1. Subscribers want you to \u2018show me you know me\u2019<\/a><\/li>\n
  2. Great marketing keeps \u2018the jaguar effect\u2019 in mind<\/a><\/li>\n
  3. You are so much more than your career<\/a><\/li>\n
  4. Help other stakeholders understand how they can help email<\/a><\/li>\n
  5. Test everything to drive engagement and ROI<\/a><\/li>\n
  6. SMS won’t replace email, but they\u2019re a match made in heaven<\/a><\/li>\n
  7. Audit your emails to uncover where you can advance DE&I<\/a><\/li>\n
  8. Uplevel your emails in a progressive way<\/a><\/li>\n
  9. Watch out for the HIPPO<\/a><\/li>\n
  10. Put consumers at the center of the conversation<\/a><\/li>\n<\/ol>\n

    Let\u2019s dive deeper into these takeaways, as told by email geeks on Twitter.<\/p>\n

    Looking for our top 10 takeaways from day 1? Check them out here.<\/a><\/p>\n

    Subscribers want you to \u2018show me you know me\u2019<\/h2>\n

    Keynote speaker Angela Connor (Director of Internal Communications and Storytelling, Bandwidth, Inc. | Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us.<\/p>\n

    Her session \u201cOne Size Never Fits All: Delivering Messages that Matter to Many\u201d shared how email marketers can maximize their communication impact. In particular, a phrase that resonated with many was, \u201cShow me you know me.\u201d<\/p>\n

    What does \u201cShow me you know me\u201d mean? Think of it as \u201cshow me why it\u2019s relevant,\u201d explains Angela. According to her, when you enter your subscriber\u2019s inbox, you should behave like an invited guest. If you want to continually be invited and allowed to stay, then make sure your email is relevant to your subscribers.<\/p>\n

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    Day 2 of #LitmusLive2021<\/a>, our first guest @communitygirl<\/a> reminds us the important of "Show me you know me" in #EmailMarketing<\/a>\ud83d\udc4f<\/p>\n

    \u2705Relevance is Holy Grail
    \u2705Do more with what you know
    \u2705Behave like a invited guest     @litmusapp<\/a> examples of emails that know \u2935\ufe0f pic.twitter.com\/RPe9Xy9hCQ<\/a><\/p>\n

    — Nadja Cada (@NadjaCada) October 27, 2021<\/a><\/p><\/blockquote>\n