{"id":39215,"date":"2021-11-10T10:00:00","date_gmt":"2021-11-10T15:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=39215"},"modified":"2025-12-17T15:44:11","modified_gmt":"2025-12-17T20:44:11","slug":"modular-building-in-litmus","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/modular-building-in-litmus","title":{"rendered":"Getting Started with Modular Building Using Litmus"},"content":{"rendered":"\n\n\t
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We\u2019ve been talking a lot lately about modular building\u2014and for good reason. It\u2019s a great way to streamline and speed up email development.<\/p>\n

And with the increasing demands on email teams, it\u2019s time we put scalable systems in place to help us keep up (and not burn out).<\/p>\n

That\u2019s where modular building comes into play. It leverages reusable content blocks that can be put together in different combinations. Think of them like Legos, but for email.<\/p>\n

If you\u2019re brand-new to this concept, check out our modular building 101 blog<\/a> for an overview.<\/p>\n

In this blog, we\u2019ll help you get started\u2014both in making the business case for your business and<\/em> building modules in Litmus.<\/p>\n

What are the different modular components in Litmus?<\/h2>\n

Before we dive in, let\u2019s cover a few terms we reference when talking about modular building in Litmus.<\/p>\n

Snippets<\/h3>\n

Snippets are modules of reusable content, ideal for elements that are commonly used across email designs. They are the most flexible type of module and are editable within the email or template they\u2019re included in.<\/p>\n

Here are some components that make good snippets: hero blocks, primary\/secondary, tertiary content blocks, and CTAs.<\/p>\n

Partials<\/h3>\n

Partials are global, dynamic, reusable modules that can be used across multiple emails. Changes made to a partial will apply to every single email or template where that partial is referenced, saving time and eliminating the possibility of forgetting to update an email or template.<\/p>\n

Components that make good partials include: headers, footers, CSS reset and base styles, responsive breakpoints and styles, and spacer elements.<\/p>\n

Templates<\/h3>\n

Templates empower your team to create on-brand, error-free emails quickly. Instead of having to rewrite an entire email from scratch for every send, you can simply add copy, images, and links to an existing template before testing and sending it to your subscribers.<\/p>\n

Design Library<\/h3>\n

Design Library<\/a> is where you\u2019ll store your code modules in one centralized spot. While building in Litmus, you can pull snippets and partials saved to your Design Library into your emails.<\/p>\n

How do I get buy-in to start modular building?<\/h2>\n

By and far, the biggest blocker to adopting modular building is time. In order to get time on your calendar to create a reusable code library, you\u2019ll need buy-in from your leadership team.<\/p>\n

Each organization has a different approach to securing buy-in, but we hope the following helps you showcase the value and importance of investing in modular building.<\/p>\n

Here are some of the main benefits you\u2019ll want to drive home with your marketing execs:<\/p>\n