{"id":40394,"date":"2023-01-19T19:36:20","date_gmt":"2023-01-19T19:36:20","guid":{"rendered":"https:\/\/www.validity.com\/?p=40394"},"modified":"2026-03-23T14:56:47","modified_gmt":"2026-03-23T18:56:47","slug":"email-optimization","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-optimization","title":{"rendered":"10 Best Practices for Email Optimization"},"content":{"rendered":"<table class=\"mt-3 mb-3\" style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Email optimization is about relevance<\/strong>, not just aesthetics. Increase your engagement and conversions by segmenting subscribers, personalizing messaging, and matching content to individual needs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Every email needs a clear goal<\/strong> and a clear path to get there. Strong subject lines, compelling copy, and descriptive CTAs work together to turn passive readers into active customers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Technical email optimizations are just as important<\/strong> as creative. Neglecting the basics, like easy unsubscribes and A\/B testing, undermines even the most well-crafted content.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Gary Thuerk holds a special place in marketing history for sending the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.computerworld.com\/article\/2539767\/unsung-innovators--gary-thuerk--the-father-of-spam.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">first mass email<\/span><\/a><span style=\"font-weight: 400;\"> message in 1978 to 400 customers. His innovation also earned him a new title: The Father of Spam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sparing a debate about whether Gary\u2019s moniker was justified, his strategy was innovative, ambitious for the time, and ultimately, effective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, email marketing has significantly evolved since the \u201970s, and so have customer expectations. With the average person receiving over <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/thesmallbusinessblog.net\/how-many-emails-does-the-average-person-receive-per-day\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">120 emails per day<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s understandable for your customers to reserve their time only for messages that demand their attention. It\u2019s a competition to stand out in your subscribers\u2019 inboxes, but you don\u2019t want to capture their focus for the wrong reasons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help your team break through with email marketing\u2014and avoid being seen as a spam factory\u2014here are 10 email optimization tips that are sure to improve your results.\u00a0<\/span><\/p>\n<h3>Table of contents<\/h3>\n<ul>\n<li><a rel=\"noopener\" href=\"#impact\">The impact of email optimizations<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#subject-lines\">Use eye-catching subject lines<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#segment\">Segment your users<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#automate\">Automate your messages<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#links\">Add shareable links<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#copy\">Craft compelling copy<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#unsubscribe\">Make it easy for people to unsubscribe<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#optimize\">Optimize for all devices<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#personalized\">Focus on personalized messaging<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#cta\">Have a clear call to action<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#a-b-testing\">Optimize your A\/B testing<\/a><\/li>\n<\/ul>\n<h2><strong>The importance of email optimization<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re unfamiliar with the term, email marketing optimization refers to the various processes, considerations, and best practices used to<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/blog\/strategies-to-improve-b2b-sales-emails\/\"> improve your email marketing success<\/a>. By optimizing your emails, you can meaningfully increase your open, engagement, and conversion rates, helping you earn loyal subscribers.\u00a0\u00a0<\/span><\/p>\n<h2 id=\"impact\"><strong>The impact of email optimization<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">At its core, email optimization is a win-win: your customers receive relevant, useful information and a better email experience, and your business earns loyal shoppers and a boost in sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many retailers make the mistake of sending the same email to their entire subscriber list at the same time, unaware that this hurts their long-term email marketing results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the majority of consumers\u201476 percent\u2014are frustrated when <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/unlocking-the-next-frontier-of-personalized-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">emails aren\u2019t personalized<\/span><\/a><span style=\"font-weight: 400;\">. But we also know that personalizing at scale isn&#8217;t easy, with 16 percent of marketers naming it as their <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/landing-page\/state-of-email-2025\">top operational challenge in 2025<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth is every subscriber on your list has unique shopping needs and preferences for how they interact with your brand. Failing to personalize your content and delivery only shows your customers that you don\u2019t care about them as individuals. If you continue to deliver generic and impersonal emails, your customers will eventually unsubscribe and stop shopping with you altogether.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing optimization can help you avoid unnecessary list churn and increase your <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/blog\/why-your-email-open-rate-is-going-down-and-how-you-can-stop-it-6-important-tips\/\"><span style=\"font-weight: 400;\">email open rate<\/span><\/a><span style=\"font-weight: 400;\">, making it a valuable marketing asset.\u00a0\u00a0<\/span><\/p>\n<h2><strong>10 best practices for email optimization<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding the stakes at play with your email marketing is the first step in leading an effective email marketing strategy. But as the saying goes, it\u2019s much easier said than done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you simplify planning and see an immediate improvement in your performance results, follow these ten email optimization best practices.<\/span><\/p>\n<h3 id=\"subject-lines\"><b>1. Use eye-catching subject lines.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Look at your email inbox. Of the hundreds of emails, which ones stand out to you?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An email subject line is the first (and possibly the <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\">) part of your email that customers read, so you need to use something eye-catching that demands attention. Test multiple subject line styles and consider including your customer\u2019s name in the subject, using emojis to personalize the message, or both. Be conscious of how long your subject line is, too, because you want to get your point across quickly and avoid truncation that occurs when your subject line is too long for a particular mailbox provider.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These days you also have to think about how <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/guide-to-ai-in-email-marketing\">AI in the inbox<\/a> might change your subject line based on your email&#8217;s content. <\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Your AI-powered email ally<\/p>\n\t\t\t\t<p>Craft compelling content faster with AI. Get captivating subject lines and perfect your tone of voice.\n<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a href=\"https:\/\/www.litmus.com\/litmus-assistant\" class=\"text-white text-decoration-none\">Meet your ally<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h3 id=\"segment\"><b>2. Segment your users.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To reinforce a previous point, each of your email subscribers has a unique history with your brand and specific ways they prefer to engage with you. It\u2019s essential to segment your subscribers to deliver the right message to specific groups of recipients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways you can segment your email subscribers, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Demographics<\/strong>: age, gender, career, or title<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Engagement<\/strong>: when a subscriber last engaged with your content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Location<\/strong>: sending emails that spotlight regional content and offers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Past purchases<\/strong>: promoting a complementary product based on a recent purchase<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To maximize results, your should use your customer data to continually assess and refine your email marketing audience segments. <\/span><span style=\"font-weight: 400;\">As consumer privacy laws continue to tighten up, the best way to collect these consumer data points is with an <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/resource-center\/easy-steps-to-power-up-your-email-preference-center\/\"><span style=\"font-weight: 400;\">email preference center<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3 id=\"automate\"><b>3. Automate your messages.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you work around the clock, it\u2019s impossible for your team to manually send every email to your customers. You need to automate your email marketing to ensure customers get your messages when they matter most and will make the most impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Review your customer journey map and identify the many touch points between your brand and your customer. How can emails help remove challenges and drive action from your customers throughout their journey?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create automated message campaigns to address your most common or stressful customer situations tied to events in the customer journey, such as sending automated shipping and delivery notifications or using automated messages to onboard your new loyalty members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers will typically see the best results from implementing an email marketing tool that allows you to pre-schedule messages and set up an automated message series to make the process effortless for your team.<\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">You can clock out. We\u2019ll take the night shift.<\/p>\n\t\t\t\t<p>Get an extra layer of security for your templates and never send a broken email, with Email Guardian. <a href=\"https:\/\/www.litmus.com\/email-guardian\" class=\"bold\">Learn more.<\/a><\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a href=\"https:\/\/www.litmus.com\/pricing-litmus\" class=\"text-white text-decoration-none\">Book a demo<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h3 id=\"links\"><b>4. Add shareable links<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Email is a great way to share information in a highly customizable and visual way. Include shareable links in each of your emails to create a journey for your customer and help them promote your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Link to your brand\u2019s social media channels, as well as brand pages or websites, in your emails. You should also provide a link for people to sign up for your emails in case they\u2019re viewing a forwarded version of your email.\u00a0<\/span><\/p>\n<h3 id=\"copy\"><b>5. Craft compelling copy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges in email marketing is creating engaging email copy. Why should people read your emails? How does your brand personality shine through in every email you send?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your email content will play a strong role in getting your subscribers to engage. Just like with your email subject lines, test different copy styles and present your email content in different ways to learn the best approach for your subscribers. It helps to focus on just one core message for each email so you can ensure every sentence and email element supports that message and goal.\u00a0<\/span><\/p>\n<h3 id=\"unsubscribe\"><b>6. Make it easy for people to unsubscribe.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nobody wants to lose an email subscriber. But if you don\u2019t give your subscribers an easy way to opt out of your emails, they\u2019ll likely mark your message as spam or block your email address. If too many people mark your messages as spam because they couldn\u2019t unsubscribe easily, certain mailbox providers may choose to block your emails entirely. Include a clear unsubscribe link at the bottom of every email you send. And don\u2019t try to hide it\u2014position the link prominently in the email header or footer.<\/span><\/p>\n<h3 id=\"optimize\"><b>7. Optimize for all devices.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An important part of email optimization is optimizing for multiple devices. Some of your customers will never read your emails from a computer. Many people read email exclusively on mobile devices\u2014including cell phones and tablets\u2014given their increasingly on-the-go lifestyles. Optimize your email marketing so your messages render appropriately across devices. Do all images load properly? Is your design clean across devices? If you fail to test your emails across devices, then the experience may be poor and cause your subscribers to mark your messages as spam.\u00a0<\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Hitting \u201csend\u201d doesn\u2019t have to be stressful<\/p>\n\t\t\t\t<p>See what your emails look like in 100+ email clients and shave hours off your QA process, with Litmus email testing. <a href=\"https:\/\/www.litmus.com\/email-testing\" class=\"bold\">Learn more.<\/a><\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a href=\"https:\/\/www.litmus.com\/pricing-litmus\" class=\"text-white text-decoration-none\">Book a demo<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/test.svg\" width=\"210\" height=\"130\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h3 id=\"personalized\"><b>8. Focus on personalized messaging.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve mentioned you should provide each subscriber with messages tailored to their needs. Put another way, you should <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/personalized-email\">personalize your email messaging<\/a> by using your customer data. Combining <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/combining-segmentation-and-personalization\">segmentation and personalization<\/a> allows you to create targeted and relevant content\u2014beyond including your subscriber\u2019s first name. More advanced tactics include changing the email content to reflect the subscriber\u2019s age, location, shopping history, and other data you\u2019ve collected from them.<\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Harness the power of email personalization<\/p>\n\t\t\t\t<p>Create 1:1 experiences using email personalization that goes beyond \"Hello, %%first_name%%\" with dynamic content.<\/p>\n\t\t\t\t<button class=\"button-blue download\"><a href=\"https:\/\/www.litmus.com\/personalized-email\" class=\"text-white text-decoration-none\">Personalize better<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h3 id=\"cta\"><b>9. Have a clear call to action (CTA).<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every email you send should have a clear goal and intended action from the reader. Include a CTA in all of your emails so your subscribers understand what they should do with the information you\u2019ve shared. Think past basic CTAs like \u201cclick here\u201d or \u201cact now,\u201d and instead reinforce the value your reader will get with descriptive CTAs. Phrases like \u201dstart your 30-day free trial\u201d or \u201cshop these 10% off savings\u201d clearly explains what the reader will get when they click.<\/span><\/p>\n<p>Using descriptive CTAs is also an accessibility best practice, allowing everyone to enjoy your email. Get more accessibility tips from our 2026 Litmus Live session titled &#8220;<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/tl3qZCqJUgo?si=NzXkVnv5TztdJ2kz\" target=\"_blank\" rel=\"noopener\">Accessibility is personalization: 3 email mistakes still breaking UX in 2026.<\/a>&#8221;<\/p>\n<h3 id=\"a-b-testing\"><b>10. Optimize your A\/B testing.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your email marketing success will ride on your ability to appropriately A\/B test your emails. Send version A of your email campaign to one portion of your email list, then send version B of that same email campaign to a separate portion of your list. Afterwards, compare your KPIs for each.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can test everything from your font size or color, image placement, copy, call to action, subject line, and anything else about your email. Keep in mind that you\u2019ll need to A\/B test specific elements over time\u2014it\u2019s hard to see what\u2019s working if you test too many elements at once. Check out this post for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-ab-testing-how-to\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email A\/B testing examples<\/span><\/a><span style=\"font-weight: 400;\">, tips, and ideas.\u00a0<\/span><\/p>\n<h2><strong>Grow your email marketing strategy<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As you keep sending personalized emails, you\u2019ll see higher levels of engagement, a steady rise in opens, and a boost in your sales. Keep an eye on your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\"><span style=\"font-weight: 400;\">email marketing metrics<\/span><\/a><span style=\"font-weight: 400;\"> to assess how your campaigns perform and watch for signs that your strategy may need a tune-up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although email optimization is a key factor in your email marketing success, there are a few other current challenges that make succeeding in this email landscape difficult, including consumer privacy laws, constant mailbox provider changes, and more. Check out <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\">Litmus&#8217;s many resources<\/a> to help you boost your email marketing strategy and ROI.<\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-purple rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Advance your email marketing knowledge\n<\/p>\n\t\t\t\t<p>Enroll in Litmus Academy to expand your email marketing skills. Access expert-led courses and valuable resources.\n<\/p>\n\t\t\t\t<button class=\"button-blue calendar\"><a href=\"https:\/\/www.litmus.com\/litmus-academy\" class=\"text-white text-decoration-none\">Start learning<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-event-07292024.svg\" width=\"221\" height=\"144\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<p><em>This article was originally published on <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/\">Validity<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Help your team win big with email marketing\u2014and stay out of the spam folder\u2014with these best practices.<\/p>\n","protected":false},"author":56,"featured_media":123278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9363],"blog_category":[53],"class_list":["post-40394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-marketing-strategy","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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