{"id":4289,"date":"2021-03-30T11:37:49","date_gmt":"2021-03-30T15:37:49","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/how-to-streamline-your-email-testing-process-with-litmus\/"},"modified":"2025-12-15T15:38:58","modified_gmt":"2025-12-15T20:38:58","slug":"how-to-streamline-your-email-testing-process-with-litmus","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-to-streamline-your-email-testing-process-with-litmus","title":{"rendered":"How to automate your email testing process with Litmus"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_70988592c49c720021c7605a1c626e22\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Quality assurance (QA) testing and troubleshooting are critical steps to ensure you\u2019re sending on-brand, error-free emails. However, it\u2019s also incredibly time consuming.<\/p>\n<p>Nearly 54% of marketers spend an hour or more on testing and troubleshooting each email they send\u2014and 27% want to spend less time doing so\u2014according to our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/2020-state-of-email-workflows\/\">State of Email Workflows<\/a> research. This can add up, especially during busy email seasons. And every minute you save on testing your campaigns can make a big difference.<\/p>\n<p>That\u2019s why Litmus created <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\">email testing tools<\/a> that help you and your team streamline and automate the testing process, send better email in less time, and protect your brand reputation. Here\u2019s how.<\/p>\n<h2>Establish a well-defined testing process to catch common email errors<\/h2>\n<p>A well-defined testing or <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-testing-and-qa\" target=\"_blank\" rel=\"noopener\">email QA<\/a> process is key to identifying errors, fixing mistakes, and getting peace of mind before hitting send.<\/p>\n<p>While you might have your own approach on how to quality-check your emails, there are a few <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-anatomy-of-a-broken-email-errors-that-make-marketers-shudder-and-how-to-fix-them\/\" target=\"_blank\" rel=\"noopener\">crucial elements everyone should check<\/a> before every send.<\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/08\/the-anatomy-of-a-broken-email-2nd-edition-ebook-cover.png\" width=\"601\" height=\"774\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\">\n<p class=\"zero\"><strong>Never send a broken email again<\/strong><\/p>\n<p class=\"zero\">Learn about the most common issues that will break your emails in our ebook, The Anatomy of a Broken Email. Find out the impact mistakes have on your email marketing program\u2014and get practical tips &amp; tricks to create on-brand, error-free emails. Every time.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/anatomy-of-a-broken-email\/?utm_campaign=wc-2021-02_anatomy_of_a_broken_email_2nd_edition-testing&amp;utm_medium=blog&amp;utm_source=marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Get your guide \u2192<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Always make sure to:<\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\">Preview your email<\/a> in popular email clients and devices for rendering issues.<\/li>\n<li>Verify that <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/make-the-best-first-impression-with-subject-line-checker-in-litmus\">subject lines, from names, and preview text<\/a> are set up correctly.<\/li>\n<li>Check copy for typos and grammatical errors.<\/li>\n<li>Ensure all links work and go to their intended landing pages.<\/li>\n<li>Confirm your web analytics <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/how-to-track-post-click-visitor-engagement-in-your-next-email\">tracking codes<\/a> work.<\/li>\n<li>Double check your <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/the-ultimate-guide-to-styled-alt-text-in-email\">ALT text<\/a> to ensure your email is readable even if <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-email-image-blocking\/\">images don\u2019t display<\/a>.<\/li>\n<\/ul>\n<p>We know that\u2019s a lot to remember, and it can be easy to miss a step along the way. Luckily, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-checklist\/\">Litmus Test<\/a> automates all of this for you, leading you step by step through every critical aspect of the testing process. Spot and fix issues, approve every step that passes your quality checks, and send every email with confidence.<\/p>\n<figure id=\"attachment_25896\" aria-describedby=\"caption-attachment-25896\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25896\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/Previews.png\" alt=\"\" width=\"1200\" height=\"757\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/Previews.png 1351w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/Previews-300x189.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/Previews-1024x646.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/Previews-768x484.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-25896\" class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/pub\/5398439\" target=\"_blank\" rel=\"noopener\">See a Litmus Test in action \u2192<\/a><\/figcaption><\/figure>\n<p>While we believe there are some aspects that belong in every thorough testing process, we also know that when it comes to the details, every team has their very own.<\/p>\n<p>Whether you need to double check dynamic content in your message or your CEO wants to see every email before you send\u2014a customizable <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/257-task-templates\">Task Template<\/a> gives you the ability to add those unique steps to your process. So you can establish a repeatable and reliable email testing workflow that works for <i>your<\/i> team.<\/p>\n<p>And just in case the last step on your list is to share the Litmus Test results with your client (or boss), you can do so with a single click.<\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4104\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/logo.png\" alt=\"Litmus logo\" width=\"140\" height=\"165\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\">\n<p class=\"zero\"><strong>Streamline your email workflow with Litmus Test<\/strong><\/p>\n<p class=\"zero\">Use Litmus Test to identify critical elements that affect email performance and save hours on production time.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo \u2192<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Let\u2019s dive into all the ways you can streamline and automate your email testing process with Litmus.<\/p>\n<h3>1. Say goodbye to manually testing how your email looks across multiple email clients and devices<\/h3>\n<p>It\u2019s an email marketer\u2019s nightmare: The email that looked perfect in your inbox looks broken to your subscribers (or your boss!). Email testing helps you catch rendering quirks and broken images before you hit send. But setting up test accounts for different email clients and checking each one manually for each campaign can easily take hours.<\/p>\n<p>With <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\">Litmus Email Previews<\/a>, this step only takes seconds.<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\"><\/script><\/p>\n<p>Instead of sending your email to a whole list of test accounts\u2014or to your coworkers\u2019 devices\u2014and manually checking each one, all you need to do is send it to your Litmus test address. No matter which <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-service-providers\/\">email sending tool<\/a> you use, if you can send a test message, you can get started with Litmus right away.<\/p>\n<p>Imagine Litmus as your very own device testing lab, filled with over 90 popular email clients, apps, and devices\u2014including Gmail, iPhone, and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/\">Dark Mode email<\/a> views\u2014all available to you whenever you need them. As soon as we receive your test, Litmus takes lightning-fast screenshots of your email that represent exactly what your recipients see, so you can quickly identify and fix problems with your email.<\/p>\n<figure id=\"attachment_25894\" aria-describedby=\"caption-attachment-25894\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25894\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist.png\" alt=\"litmus-checklist\" width=\"1200\" height=\"803\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist.png 1216w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-300x201.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-1024x685.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-768x514.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-25894\" class=\"wp-caption-text\">Email previews in Litmus Test<\/figcaption><\/figure>\n<h3>2. Make sure your subject line and preview text are good to go<\/h3>\n<p>Ensure a great first impression with every email by checking your subject line, from name, reply-to address, and preview text. Are they correct? Could they get truncated in an awkward way?<\/p>\n<p>With Litmus, preview how this \u201cenvelope\u201d information will look across multiple email clients in one spot. And get notified if your subject line is a bit too long or hard to understand.<\/p>\n<figure id=\"attachment_25893\" aria-describedby=\"caption-attachment-25893\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25893\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-subject-line-preview-text-first-impressions-check.png\" alt=\"\" width=\"600\" height=\"954\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-subject-line-preview-text-first-impressions-check.png 710w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-subject-line-preview-text-first-impressions-check-189x300.png 189w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-subject-line-preview-text-first-impressions-check-644x1024.png 644w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-25893\" class=\"wp-caption-text\">First impression check in Litmus Test<\/figcaption><\/figure>\n<h3>3. Check for key email accessibility best practices<\/h3>\n<p>Making your emails accessible for <i>all<\/i> of your subscribers is important. As screen readers and voice assistants rise in popularity, you should think about how your email sounds.<\/p>\n<p>With <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/accessible-email-made-easy-introducing-accessibility-checks-in-litmus\/\">Accessibility Checks<\/a> in Litmus Test, it\u2019s easy to make accessibility optimization a part of your email workflow.<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\"><\/script><\/p>\n<p>Litmus checks your email against <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/7-simple-tricks-to-make-your-email-code-more-accessible\/\">accessible design and coding best practices<\/a>\u2014like language tags, table roles, and content hierarchy\u2014and will highlight things that could use improvement. You can even listen to how your email sounds to a screen reader with an audio recording and transcript.<\/p>\n<figure id=\"attachment_25892\" aria-describedby=\"caption-attachment-25892\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25892\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-accessibility-check.png\" alt=\"litmus-checklist-email-accessibility-check\" width=\"600\" height=\"662\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-accessibility-check.png 677w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-accessibility-check-272x300.png 272w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-25892\" class=\"wp-caption-text\">Accessibility check in Litmus Test<\/figcaption><\/figure>\n<p>And if you don\u2019t love how it sounds? Make the necessary edits in Litmus Builder and head back to that audio recording. Litmus Test will update the audio recording so you know exactly what your email will sound like to your subscribers that use screen readers.<\/p>\n<h3>4. Catch broken links before your customers do<\/h3>\n<p>Double checking your links is probably the most tedious (and for many, the least favorite) step in the testing process. URLs that are hidden behind hyperlinks in your copy, buttons, or images can\u2019t be checked with just a scan of the eye.<\/p>\n<p>To make sure links work and go to the right landing pages, you can send a test email to your team and ask your coworkers to click on each link. Or you can automate this step with link checking in Litmus Test.<\/p>\n<figure id=\"attachment_25891\" aria-describedby=\"caption-attachment-25891\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25891\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-link-checking.png\" alt=\"litmus-checklist-link-checking\" width=\"600\" height=\"391\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-link-checking.png 672w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-link-checking-300x196.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-25891\" class=\"wp-caption-text\">Link checking in Litmus Test<\/figcaption><\/figure>\n<p>Automated link checking makes it easy to spot broken links and lets you verify all your links are going to the right landing page in one convenient place. No more manually clicking every link in your email!<\/p>\n<h3>5. Keep your analytics tracking in check<\/h3>\n<p>You\u2019ve got email goals to hit, but if you forget to add the right tracking links or codes? Oops.<\/p>\n<p>If you\u2019re tracking clicks with <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\">Litmus Email Analytics<\/a>, Google Analytics, or your email sending platform, Litmus has your back.<\/p>\n<figure id=\"attachment_25885\" aria-describedby=\"caption-attachment-25885\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25885\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-tracking-check.png\" alt=\"litmus-checklist-email-tracking-check\" width=\"600\" height=\"360\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-tracking-check.png 899w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-tracking-check-300x180.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-tracking-check-768x460.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-25885\" class=\"wp-caption-text\">Analytics tracking check in Litmus Test<\/figcaption><\/figure>\n<p>Easily add tracking codes to your emails, including your links, to get advanced insights on your campaigns. And spot check that everything\u2014UTMs, tracking codes, and all\u2014are set up to track as they should.<\/p>\n<h3>6. Preview blocked images and catch missing ALT text<\/h3>\n<p>Catchy visuals can be a powerful driver of email performance. However, when using images in an email (especially if it\u2019s an <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-you-shouldnt-send-image-only-emails\/\">image-only email<\/a>), things can go wrong. That\u2019s why double checking your email\u2019s images must be a part of your testing process.<\/p>\n<p>A picture speaks a thousand words\u2014but not if it\u2019s a <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-email-image-blocking\/\">blocked image<\/a>.<\/p>\n<p>Due to an email client\u2019s default setting or a subscriber\u2019s personal preference, your images won\u2019t be seen by some subscribers. As a result, emails can lack the ability to immediately communicate your message, or even look broken.<\/p>\n<p>That\u2019s why it\u2019s extremely important to optimize your emails for images-off viewing.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-styled-alt-text-in-email\/\">ALT text<\/a>, or alternative text, is a text description of the image that displays if the image itself does not render. And it\u2019s one of the best ways to communicate when you can\u2019t rely on images to do it for you.<\/p>\n<p>With Litmus Test, you\u2019ll get previews of your emails with images blocked or turned off.<\/p>\n<figure style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25886\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/image-clocking-check.png\" alt=\"image-clocking-check\" width=\"600\" height=\"477\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/image-clocking-check.png 1031w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/image-clocking-check-300x238.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/image-clocking-check-1024x813.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/image-clocking-check-768x610.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-caption-text\">Image blocking check in Litmus Test<\/figcaption><\/figure>\n<p>And we\u2019ll notify you if any of your images are missing ALT text\u2014a real time-saver, especially when compared to manually checking each image tag in your email\u2019s HTML.<\/p>\n<figure id=\"attachment_25887\" aria-describedby=\"caption-attachment-25887\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25887\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-image-alt-text-check.png\" alt=\"litmus-checklist-email-image-alt-text-check\" width=\"600\" height=\"434\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-image-alt-text-check.png 781w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-image-alt-text-check-300x217.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-image-alt-text-check-768x556.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-25887\" class=\"wp-caption-text\">ALT text check in Litmus Test<\/figcaption><\/figure>\n<h3>7. Check your email\u2019s file size and loading time<\/h3>\n<p>Another issue to check for is your email\u2019s loading time. Too many images, images that are too big, interactive elements, and bloated email code can quickly increase your email\u2019s file size\u2014and the time it takes to open and load the content.<\/p>\n<p>About <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/two-seconds\">51% of recipients<\/a> delete your email within two seconds of opening it. So an increase in loading time can quickly lead to a decrease in email performance.<\/p>\n<p>In the web world, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\">research<\/a> shows that <b>a 1 second delay in page response can result in a 7% reduction in conversions<\/b>. And it\u2019s likely there are similar effects in email, too. Especially when sending to a mobile audience, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/qa-with-mailcharts-on-email-file-size\/\">large email file sizes<\/a> combined with slow internet connections often lead to poor reading experiences.<\/p>\n<p>Unfortunately, the size of your email\u2019s images isn\u2019t something you can easily double check when you\u2019re proofing your test email. You might notice a loading delay in your inbox when opening your test, but to figure out what section of your email is causing the delay, you\u2019ll have to go back to your original files to troubleshoot the cause. Especially for emails with many images, this step can be quite a pain.<\/p>\n<figure id=\"attachment_25888\" aria-describedby=\"caption-attachment-25888\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25888\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-loading-speed-check.png\" alt=\"litmus-checklist-email-loading-speed-check\" width=\"600\" height=\"424\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-loading-speed-check.png 908w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-loading-speed-check-300x212.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-loading-speed-check-768x542.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-25888\" class=\"wp-caption-text\">Loading speed check in Litmus Test<\/figcaption><\/figure>\n<p>Litmus Test shows you how many images are in your email, the size of each image, and the total size of all of the images. We\u2019ll also show you the total time it takes for all the images in your email to load. With that, you can easily spot images that might negatively impact your email\u2019s performance, and jump straight into fixing them.<\/p>\n<h3>8. Spot potential spam triggers<\/h3>\n<p>Even the best email in the world can\u2019t have an impact if it\u2019s delivered to the spam folder.<\/p>\n<p>That\u2019s why pre-send spam testing is crucial. Ensuring you aren\u2019t on any blocklists and double checking that your SPF, DKIM, and DMARC records are set up correctly is quick and easy with <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/spam-filter-tests\/\">Litmus Spam Testing<\/a>.<\/p>\n<figure id=\"attachment_25889\" aria-describedby=\"caption-attachment-25889\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25889\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-spam-testing.png\" alt=\"litmus-checklist-email-spam-testing\" width=\"600\" height=\"509\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-spam-testing.png 715w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/03\/litmus-checklist-email-spam-testing-300x255.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-25889\" class=\"wp-caption-text\">Spam testing in Litmus Test<\/figcaption><\/figure>\n<p>Get a guided check of the critical elements that impact your deliverability before sending. Instantly see whether or not your IP addresses and domain names are on any blocklists and double check your email\u2019s authentication. And if there are any issues? We\u2019ll give you actionable advice on how to fix them.<\/p>\n<h2>Automate your email testing and protect your brand reputation<\/h2>\n<p>Email QA testing and troubleshooting are must-haves to send on-brand, error-free emails. Every time. Let an issue slip by (especially from an <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-migrate-esps-easily\" target=\"_blank\" rel=\"noopener\">ESP migration<\/a>) and your brand reputation (and email engagement) could take a hit.<\/p>\n<p>But we know email testing can be tedious and time consuming. So use Litmus Test to automatically identify critical elements that affect email performance, helping you save hours in your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/6-crucial-email-qa-tasks-you-can-automate-with-litmus\" target=\"_blank\" rel=\"noopener\">Litmus email QA<\/a> process. And keep your brand reputation intact. Phew.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo \u2192<\/a><\/p>\n<p><i>Originally published on March 9, 2017, by Bettina Specht. Last updated March 30, 2021.<\/i><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find out how you can automate email QA testing and troubleshooting with Litmus. Save hours of time, prevent mistakes, and protect your brand reputation.<\/p>\n","protected":false},"author":3,"featured_media":25881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[238,10085,93,694,809,10259,520,1419,468,10247,10254,1148,48,65,10246],"blog_category":[549,53],"class_list":["post-4289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-alt-text","tag-blocklisting","tag-branding","tag-broken-email","tag-dark-mode","tag-ecommerce","tag-email-accessibility","tag-email-authentication","tag-images","tag-performance-metrics","tag-preview","tag-quality-assurance","tag-spam-filter","tag-subject-lines","tag-testing","blog_category-product","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to automate your email testing process with Litmus<\/title>\n<meta name=\"description\" content=\"Find out how you can automate email QA testing and troubleshooting with Litmus. 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