{"id":42955,"date":"2024-06-25T09:00:00","date_gmt":"2024-06-25T13:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=42955"},"modified":"2025-10-24T14:27:21","modified_gmt":"2025-10-24T18:27:21","slug":"dynamic-email-content-examples","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/dynamic-email-content-examples","title":{"rendered":"11 Powerful Examples of Dynamic Email Content [+ Guide]"},"content":{"rendered":"\n\n\t
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Not all <\/span>email personalization<\/span><\/a> is created equal.\u00a0<\/span><\/p>\n

There are varying degrees, from the basic \u201cHello, %%first_name%%\u201d that many <\/span>email service providers (ESPs)<\/span><\/a> offer using merge tags, to more advanced personalization tactics<\/a> that go beyond these standard methods\u2014like email elements that are dynamically personalized at the time of open (think: <\/span>live polls<\/span><\/a>, <\/span>email countdown timers<\/span><\/a>, and <\/span>Interest Signals<\/span><\/a>).<\/span><\/p>\n

This raises the question: if <\/span>a majority of marketers<\/span><\/a> are using basic-level personalization\u2014like a subscriber\u2019s first name, subject line, or preview text\u2014how personalized is it really?<\/span><\/p>\n

If you\u2019re looking for email inspiration<\/a> that follows email personalization best practices<\/a>, read on for 11 ways to create <\/span>personalized inbox experiences<\/span><\/a>, with examples from brands like Ted Baker, Kate Spade, and more.<\/span><\/p>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n\n\n

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The Email Personalization Handbook: Tips, Tools, and Examples<\/strong><\/h2>\n\t\t\t \n\t\t\t \t\t\t\t\t

Learn how to leverage dynamic content, product feeds, and more to help craft personalized subscriber experiences.<\/p>\n\t\t\t\t\t \n\t\t\t \t\t <\/div>\t\t\t \t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tGet your guide\t\t\t\t\t\t<\/a>\n\t\t\t \t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\t
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 <\/p>\n

Why it works<\/span><\/h2>\n

Leveraging automation that serves up personalized marketing<\/a> content based on the time of opening ensures that emails remain relevant beyond their initial send, for several reasons:<\/span><\/p>\n

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  1. Timing relevance<\/strong>. Not everyone opens emails immediately upon receiving it. By adjusting content based on when the email is <\/span>opened<\/span><\/i> (vs. sent), recipients receive up-to-date information that is more likely to be actionable.<\/span><\/li>\n
  2. Avoids outdated content<\/strong>.<\/strong> When recipients revisit the email at a later time, they see current content rather than information that may have become irrelevant or outdated since the email was originally sent.<\/span><\/li>\n<\/ol>\n

    Let’s dive into some real-life examples and use cases.<\/p>\n

    1) Show your brand’s most-viewed or purchased products<\/span><\/h2>\n

    Marketing works best with an integrated approach. By combining your customer relationship management (CRM) software with web traffic, customer lifecycle segmentation<\/a>, lifecycle marketing<\/a>, contextual targeting<\/a>, email segmentation<\/a>, and email marketing, you can create more relevant, personalized shopping experiences for subscribers, including personalized product recommendations<\/a>.<\/span><\/p>\n

    In the email below, <\/span>Ted Baker<\/a><\/strong> features their most viewed and purchased products from the past seven days, dynamically updating them based on when the subscriber opens the email for the latest inventory and pricing details. Plus, data from their CRM is used to recommend products tailored to the subscriber’s preferred categories, enhancing the relevance of the suggestions provided.<\/span><\/p>\n

    \"\"<\/div>\n\n

    Source: <\/span>The Email Personalization Handbook<\/span><\/a><\/em><\/p>\n

    2) Personalization based on time and date<\/span><\/h2>\n

    Personalization in email marketing<\/a> is about meeting subscribers where (and when) they\u2019re at. Setting up time in date rules allows you to optimize the timing of your sends based on the recipient.<\/span><\/p>\n

    Boux Avenue<\/a><\/strong> uses time and date rules to send emails matching the current zodiac sign at the time of opening. The campaign is fully automated, enabling dynamic and engaging content with flexibility for quick adjustments.<\/span><\/p>\n

    \"\"<\/div>\n\n

    Source: <\/span>The Email Personalization Handbook<\/span><\/a><\/em><\/p>\n

    Here\u2019s a creative twist on \u201cHello, %%first_name%%\u201d: <\/span>Kate Spade<\/a><\/strong> incorporates each subscriber\u2019s first name into the hero image of an email using <\/span>personalized images<\/span><\/a>.<\/span><\/p>\n

    \"\"<\/div>\n\n

    Source: <\/span>The Email Personalization Handbook<\/span><\/a><\/em><\/p>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n\n\n

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    Easy and breezy\u2014just the way email personalization should be. \u2728<\/strong><\/h2>\n\t\t\t \n\t\t\t \t\t\t\t\t

    With Litmus Personalize quick-start templates, no coding experience is required to create dynamic, personalized elements like live polls, personalized imagery, and sentiment trackers.<\/p>\n\t\t\t\t\t \n\t\t\t \t\t <\/div>\t\t\t \t\t

    \n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tTry it for free\t\t\t\t\t\t<\/a>\n\t\t\t \t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\t
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    The Email Personalization Handbook: Tips, Tools, and Examples<\/strong><\/h2>\n\t\t\t \n\t\t\t \t\t\t\t\t

    Learn how to leverage dynamic content, product feeds, and more to help craft personalized subscriber experiences.<\/p>\n\t\t\t\t\t \n\t\t\t \t\t <\/div>\t\t\t \t\t

    \n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tGet your guide\t\t\t\t\t\t<\/a>\n\t\t\t \t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\t
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     <\/p>\n

    3) Generate excitement with countdown timers<\/span><\/h2>\n

    Featuring a real-time countdown timer within your emails can be an easy yet highly effective way to elicit enthusiasm or urgency from your subscribers.<\/span><\/p>\n

    Ikon Pass<\/a><\/strong> features a countdown timer in their email header, driving <\/span>a sense of urgency<\/span><\/a> with subscribers that time is running out on low pass prices. They also highlight additional savings and perks of being a pass holder.<\/span><\/p>\n

    \"\"
    Source: <\/span>The Email Personalization Handbook<\/span><\/a><\/em><\/figcaption><\/figure>\n

    iClothing<\/a><\/strong> does this for Black Friday promotion, featuring lightning deals that mirror the offers on their site, changing as the day unfolds.<\/span><\/p>\n

    \"\"
    Source: <\/span>Litmus\u2019 Email Gallery<\/span><\/a><\/em><\/figcaption><\/figure>\n

    Incorporate countdown timers to personalized eCommerce emails<\/a> to further enhance engagement and drive conversions.<\/p>\n

    4) Show\u2014don\u2019t tell\u2014with social proof<\/span><\/h2>\n

    Email marketing offers an incredible opportunity to build community and demonstrate authority in your space by adding elements of social proof.<\/span><\/p>\n

    Mamas and Papas<\/a><\/strong> takes a multi-faceted approach to personalized emails<\/a> in a campaign for expecting parents.\u00a0<\/span><\/p>\n

    They tailor content to match the current pregnancy stage of the subscriber, then incorporate images from their <\/span>Instagram feed into the email<\/span><\/a>, highlighting how to stay connected with contests and product updates. This strategy encourages cross-pollination by prompting subscribers to follow them online, expanding their audience for continued engagement across platforms.<\/span><\/p>\n

    \"\"<\/div>\n\n

    Source: <\/span>The Email Personalization Handbook<\/span><\/a><\/em><\/p>\n

    5) Gather first-party data with live polls<\/span><\/h2>\n

    With <\/span>third-party cookies<\/span><\/a> on their way out, your email program will need to lean more heavily on <\/span>zero- and first-party data<\/span><\/a>. Good news, email marketers: this is where your medium shines!<\/span><\/p>\n

    In particular, <\/span>live polls<\/span><\/a> are a rich source of first-party data. <\/span>Hunter’s<\/a><\/strong> campaign promoting an update to their classic rain boots features a live email poll<\/a> asking subscribers to pick their favorite boot. This not only boosts engagement (each vote counts as a click) but also captures valuable data on subscriber preferences.<\/span><\/p>\n

    \"\"
    Source: <\/span>The Email Personalization Handbook<\/span><\/a><\/em><\/figcaption><\/figure>\n

    Bulk<\/a><\/strong> used the excitement around the upcoming London Marathon to engage their fitness enthusiast audience. They launched a campaign to gauge participation, using a <\/span>live poll<\/span><\/a> that captures valuable first-party insights into their subscribers’ interests for better personalization for future campaigns, including the use of personalized email templates<\/a> tailored to their audience’s preferences.<\/span><\/p>\n

    \"\"
    Source: The Email Personalization Handbook<\/a><\/em><\/figcaption><\/figure>\n

    Take it personally<\/span><\/h2>\n

    At Litmus, we want our subscribers to take things personally. Hear us out: if \u201cHello, %%first_name%%\u201d is the norm, then you\u2019ve got to think outside the box and follow email personalization trends<\/a> to make a lasting impression with your subscribers.<\/span><\/p>\n

    That’s why we advocate going beyond the MERGETAG with elements that dynamically update at the time of open. Here\u2019s how we can <\/span>help you do just that<\/span><\/a>.<\/span><\/p>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n\n\n

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    The Email Personalization Handbook: Tips, Tools, and Examples<\/strong><\/h2>\n\t\t\t \n\t\t\t \t\t\t\t\t

    Learn how to leverage dynamic content, product feeds, and more to help craft personalized subscriber experiences.<\/p>\n\t\t\t\t\t \n\t\t\t \t\t <\/div>\t\t\t \t\t

    \n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tGet your guide\t\t\t\t\t\t<\/a>\n\t\t\t \t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Discover 11 ways to create personalized inbox experiences, with examples from brands like Ted Baker, Kate Spade, and more.<\/p>\n","protected":false},"author":37,"featured_media":97772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10268,206,381],"blog_category":[10307],"class_list":["post-42955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-campaign-planning","tag-dynamic-content","tag-personalization","blog_category-email-personalization"],"yoast_head":"\n11 Powerful Examples of Dynamic Email Content [+ Guide] - Litmus<\/title>\n<meta name=\"description\" content=\"Discover 11 ways to create personalized inbox experiences, with examples from brands like Ted Baker, Kate Spade, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-examples\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Powerful Examples of Dynamic Email Content [+ Guide]\" \/>\n<meta property=\"og:description\" content=\"Discover 11 ways to create personalized inbox experiences, with examples from brands like Ted Baker, Kate Spade, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-examples\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-25T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T18:27:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Personalization-Guide-Refresh2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1382\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"11 Powerful Examples of Dynamic Email Content [+ Guide] - 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