{"id":43638,"date":"2022-02-16T16:56:41","date_gmt":"2022-02-16T21:56:41","guid":{"rendered":"https:\/\/www.litmus.com\/?p=43638"},"modified":"2025-12-08T09:33:28","modified_gmt":"2025-12-08T14:33:28","slug":"2022-email-design-trends-webinar-recording-qa","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/2022-email-design-trends-webinar-recording-qa","title":{"rendered":"Email Design Trends That Will Boost Your Efforts in 2022: Webinar Recording + Q&amp;A"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_c3cb1adfc529271d764b1f3d0b66e3fd\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">According to Emma, 2021 proved to be an all time high for email send volume, with over <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/myemma.com\/guides\/2022-email-marketing-trendsetter-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10 billion emails<\/span><\/a><span style=\"font-weight: 400;\"> being sent. 2022 shows no signs of slowing down either\u2014it\u2019s predicted that this year will bring an additional 14 billion more sends than last year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the demand for send volumes at an all time high, out of all the emails hitting our inboxes, what designs are proving to be the most effective?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We invited <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-design\/\">email design<\/a> experts Matt Helbig (Community Manager at <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><span style=\"font-weight: 400;\">), Sam Beddoes (Senior Email &amp; Motion Designer at <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.actionrocket.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Action Rocket<\/span><\/a><span style=\"font-weight: 400;\">), and Litmus\u2019 Jaina Mistry (Senior Email Marketing Manager) and Lily Worth (Senior Email Designer) to weigh in on their predictions for 2022 email design trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the webinar recording below for the 12 design trends these experts expect to see this year, and read on for answers to some of your top questions.<\/span><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/4dvqsfuhzw.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_4dvqsfuhzw seo=false videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/4dvqsfuhzw\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Q&amp;A<\/h2>\n<p><span style=\"font-weight: 400;\">Below is a recap of our answers to some of the top questions from the webinar. Have more? Head over to the <\/span><a rel=\"noopener\" href=\"https:\/\/litmus.com\/community\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Community<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>What trends might there be around Dark Mode?<\/h3>\n<p><strong>Matt<\/strong><span style=\"font-weight: 400;\">: I think it&#8217;s still a priority for brands to optimize for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dark Mode<\/span><\/a><span style=\"font-weight: 400;\">. Maybe brands are still struggling with how to get the right assets, but I think that the younger audience does appreciate a more brightly-colored aesthetic. It kind of catches your eye when you&#8217;re scrolling through the feed, so I think we&#8217;ll see the balance between those two.<\/span><\/p>\n<p><strong>Lily<\/strong><span style=\"font-weight: 400;\">: I agree. I think (and would hope) designing for contrast modes will get bigger in 2022. There are huge benefits to it. It&#8217;s great for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/ultimate-guide-to-email-accessibility\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">accessibility<\/span><\/a><span style=\"font-weight: 400;\">. It helps you to reach a wider audience by having your light email in Light Mode and dark email in Dark Mode. There\u2019s good reason to make that trendy.<\/span><\/p>\n<p><strong>Sam<\/strong><span style=\"font-weight: 400;\">: We&#8217;re starting to see brand guidelines think about the future more. They\u2019re now incorporating whole sections on Dark Mode, and have already done more thinking about this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve got a web team, get in touch with them and see if they&#8217;ve thought about their priorities around Dark Mode. If you&#8217;re lucky, someone else would have thought about all of that for you beforehand; in which case you can just try to roll some of that into your email designs.<\/span><\/p>\n<h3>What&#8217;s your take on images with text in it? Should you be using live text more often?<\/h3>\n<p><strong>Lily<\/strong><span style=\"font-weight: 400;\">: I am pro <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-you-shouldnt-send-image-only-emails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">live text<\/span><\/a><span style=\"font-weight: 400;\">. I prefer more live text, though I understand for some aesthetics you do need to add text into images, and there may be some workarounds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think one of the things to remember is when you bring in headlines into images, then it can be hard to create a semantic email that is then good for screen readers. You could maybe try wrapping your image in an H1 tag or header tag and pop in that header in the ALT text, just to help get that semantic code.<\/span><\/p>\n<p><strong>Sam<\/strong><span style=\"font-weight: 400;\">: Definitely echo that\u2014I&#8217;m definitely pro web text (also known as live text). I&#8217;d say you can put text in an image, so long as you&#8217;re happy if people don&#8217;t see it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it&#8217;s a secondary or tertiary message that you&#8217;re sending out, you have things like ALT text to work with as well. You can sort of style it in some cases but in others, you can\u2019t\u2014and that can almost become completely invisible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s something important, make sure to put it in there with nice big web text that can\u2019t be missed.<\/span><\/p>\n<p><strong>Matt<\/strong><span style=\"font-weight: 400;\">: With the emails that we accept on <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><span style=\"font-weight: 400;\">, we try to find that balance. If you&#8217;re going to use type locked up on an image, you should have some live text as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you&#8217;re going to lock that text in, and when it scales down on <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/mobile-responsive-email-stacking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mobile<\/span><\/a><span style=\"font-weight: 400;\">, [it\u2019s important to consider] what it\u2019s going to look like. So, maybe you need to provide a secondary image or make that a little larger so that when it is on mobile view, it&#8217;s still easy to read.<\/span><\/p>\n<h3>Are shapes and gradients displayed properly in Outlook?<\/h3>\n<p><strong>Lily<\/strong><span style=\"font-weight: 400;\">: We did a lot of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/background-colors-html-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">gradients<\/span><\/a><span style=\"font-weight: 400;\"> last year. <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/team-spotlight-meet-carin-slater\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Carin Slater<\/span><\/a><span style=\"font-weight: 400;\"> (Email Marketing Specialist at Litmus) would be great to answer this question in terms of how it was tackled. I know we got a lot of support with CSS gradients across email clients, but we did have to bring fallback imagery with the gradient in, and I believe it was for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-rendering-differences-in-microsoft-outlook-clients\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Outlook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shapes wise, I\u2019m not entirely sure on support for CSS shapes. You could bring it in potentially as imagery, and I know you will get partial support for CSS shapes.<\/span><\/p>\n<p><strong>Jaina<\/strong><span style=\"font-weight: 400;\">: This is one of those questions where if you know a majority of your audience do end up using Outlook, perhaps shapes and gradients and trying to do them with CSS probably isn&#8217;t the way to go. But if you know that the majority audience are using <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/apple-audience-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Apple Mail<\/span><\/a><span style=\"font-weight: 400;\"> or more advanced email clients, you can really lean into some of these trends and do them in a way where leaning more on the CSS fun side of things.<\/span><\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2012\/12\/Screen-Shot-2021-06-04-at-9.40.42-AM.png\" width=\"601\" height=\"774\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\">\n<p class=\"zero\"><strong>Get insights into your audience with Litmus Email Analytics<br \/>\n<\/strong><\/p>\n<p class=\"zero\">Get visibility into your audience\u2014Apple Mail, Outlook, and otherwise\u2014so you can create more effective campaigns, faster.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><\/h3>\n<h3>Would you recommend an F pattern for text, but centered for images and CTAs?<\/h3>\n<p><strong>Lily<\/strong><span style=\"font-weight: 400;\">: Definitely\u2014we do that now. We tend to left align our body copy to make it more accessible and easier to read and we center align images and our <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">call-to-actions (CTAs)<\/span><\/a><span style=\"font-weight: 400;\">. There&#8217;s definitely good reason to do that: The pyramid structure really needs that central alignment of elements, and that&#8217;s a really good way of getting people to click through from the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the F pattern is great for long form when you&#8217;ve got a lot of content that people need to get through. Left aligning everything just helps them to scan right through it, so I think that&#8217;s a good use case for patterns.<\/span><\/p>\n<h3>Do you have examples of tech\/software emails that are designed well or have a track of good performance?<\/h3>\n<p><strong>Jaina<\/strong><span style=\"font-weight: 400;\">: I will say <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/miro.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Miro<\/span><\/a><span style=\"font-weight: 400;\">\u2014they do great emails. They use a mixture of photography and different shapes. They&#8217;ve got a really strong brand identity in their emails. I really love receiving those ones.<\/span><\/p>\n<p><strong>Matt<\/strong><b>:<\/b><span style=\"font-weight: 400;\"> We launched a whole <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/categories\/saas\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SaaS category<\/span><\/a><span style=\"font-weight: 400;\"> on Really Good Emails, so I would recommend looking at that.<\/span><\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/11\/Foundations-Master-Feature-Image-2.png.webp\" width=\"601\" height=\"774\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\">\n<p class=\"zero\"><strong>Master the basics of email design<br \/>\n<\/strong><\/p>\n<p class=\"zero\">Learn the fundamental principles and best practices of email design in 5 easy-to-digest lessons.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">START NOW<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to create more impactful and engaging emails in this recap in this 2022 email design trends webinar recap.<\/p>\n","protected":false},"author":25,"featured_media":42893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,1173],"blog_category":[50],"class_list":["post-43638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-email-marketing-trends","blog_category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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