{"id":4474,"date":"2017-05-22T00:00:00","date_gmt":"2017-05-22T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/use-email-previews-to-get-buy-in-for-your-next-email-project\/"},"modified":"2025-12-18T16:22:18","modified_gmt":"2025-12-18T21:22:18","slug":"use-email-previews-to-get-buy-in-for-your-next-email-project","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/use-email-previews-to-get-buy-in-for-your-next-email-project","title":{"rendered":"How to Use Email Previews to Get Buy-In for Your Next Email Project"},"content":{"rendered":"

Sometimes, the most challenging thing about being an email marketer or designer isn\u2019t the finicky email clients, lean teams, and the pressure to perform without mistakes. What we\u2019ve heard from our customers and subscribers is that the real challenge is getting buy-in for new tools, ideas, and techniques.<\/p>\n

Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? You can use the power of Litmus Email Previews<\/a> to show, rather than tell, the rest of your team what you need.<\/p>\n

Pitching Your \u201cCrazy\u201d Design Idea<\/h2>\n

One of the best parts of working in email is being able to push the envelope. Whether that\u2019s doing a live Twitter feed<\/a>, an interactive quiz<\/a>, or coding your entire email with a CSS grid<\/a>, there are plenty of opportunities to try new and innovative techniques.<\/p>\n

But while new and innovative techniques may be exciting to you, your team might be a little harder to convince. Isn\u2019t there a chance that advanced techniques break your email? And with varying support across clients, how can you still guarantee a consistent subscriber experience?<\/p>\n

\u201cJust because it\u2019s popular, doesn\u2019t mean it\u2019s right.\u201d \u2014Mike Nelson, ReallyGoodEmails<\/p><\/blockquote>\n

Using Email Previews<\/a> helps you dispel all these doubts. With 70+ different email apps and devices, you\u2019ll be able to answer any questions about how the email will render. You can use the sharing setting to show your team previews directly, or share the finished Checklist so they know the email is good to go, even if you\u2019re trying something new.<\/p>\n

\"Email<\/figure>\n

Whether you work in-house or at an agency, you\u2019ve probably encountered \u201cthat\u201d boss or client. The one who wants to see every line of code, the one who argues over turns of phrase in the copy, the one who is breathing down your neck while you\u2019re trying to get things done.<\/p>\n

Even worse, we\u2019ve all had that one person say, \u201cWait, this looks weird in my Blackberry. It needs to look perfect on my machine.\u201d<\/p>\n

Dealing with demanding clients and bosses is part of the gig, no matter whether you work in email or not. It doesn\u2019t really help that email is the kind of medium where mistakes can mean huge lost opportunities and revenue\u2014no wonder they\u2019re on edge!<\/p>\n

To quell any fears and give you (and your stakeholders) peace of mind, walk them through Email Previews. That way, they can see for themselves exactly how the email will look to your subscribers, and you can explain the difference between email clients as they review your work. It\u2019s much faster than emailing them one test at a time, and more environmentally friendly than printing each render out (Yes, it\u2019s happened to us before).<\/p>\n

\u201cThe creative process is all about relationships. Build a strong connection from the people asking to the people creating, and good things will happen.\u201d \u2014Matt Caldwell, Yes Lifecycle Marketing<\/p><\/blockquote>\n

It can be difficult to convince your team and bosses that emails don\u2019t need to look the same in every single email client. We busted that myth and similar ones a while ago<\/a>, but they still persist. Use Email Previews to show that subscribers can have a consistently great brand experience, even if an email doesn\u2019t look identical in every client.<\/p>\n

One more tip for that boss that\u2019s always asking for their specific client to look perfect: Share with them your Email Analytics<\/a> results on your subscribers so you can show them exactly why something is or isn\u2019t optimized. It helps prove to them that just because they\u2019re still using Blackberry, it doesn\u2019t mean your audience is. That, paired with Email Previews, can mean the difference between slaving away for Lotus Notes and optimizing for the clients that really matter for your audience.<\/p>\n

Getting Buy-In For Streamlining Your Workflow<\/h2>\n

This one can be the toughest of all. Fighting for marketing budget requires you to justify return on investment, either in new revenue or in lower operating costs.<\/p>\n

We loved this framework from Vicky Ge, one of our speakers from last year\u2019s Litmus Live<\/a>. Take a look at her process and try it for yourself:<\/p>\n

    \n
  1. Research<\/li>\n
  2. Try it yourself through a demo or free trial<\/li>\n
  3. Experiment and collect results and output<\/li>\n
  4. Collect cases where your market competitors are doing a similar thing<\/li>\n
  5. Estimate rollout impact and cost<\/li>\n
  6. Write up results as if you were your manager or CEO making a decision based on your report<\/li>\n
  7. Optional: If you have several leadership layers in your company, it may be a good idea to meet with them individually before a group meeting to get that buy-in.<\/li>\n<\/ol>\n

    Doing your research on exactly what your costs and the payoff will be can be a big help\u2014that\u2019s one of the reasons we put together the State of Email Workflows report<\/a>. You\u2019ll be able to see exactly how over 3,500 other email marketers manage email production cycles and what tools they use.<\/p>\n

    Since this is such a thorny issue, we asked our Community<\/a> how they get buy-in for email marketing tools, and the majority of them advised getting a demo of a new tool so you can show the team exactly how much time they\u2019d save\u2014and why it was essential for their team to purchase.<\/p>\n

    Start Getting Buy-In<\/h2>\n

    Book a demo to show your team exactly what you can do, whether that\u2019s an innovative new coding technique or if you\u2019re looking to streamline your workflow to be more productive.<\/p>\n

    Show your team \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? You can use the power of Litmus Email Previews to show, rather than tell, the rest of your team what you need.<\/p>\n","protected":false},"author":3,"featured_media":4475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10251,10247,10254],"blog_category":[549,53],"class_list":["post-4474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-client","tag-performance-metrics","tag-preview","blog_category-product","blog_category-tips-resources"],"yoast_head":"\nHow to Use Email Previews to Get Buy-In for Your Next Email Project - Litmus<\/title>\n<meta name=\"description\" content=\"Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? 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