{"id":4480,"date":"2017-05-24T00:00:00","date_gmt":"2017-05-24T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/everything-gmail-rendering-webinar-recording-qa\/"},"modified":"2025-12-12T16:38:04","modified_gmt":"2025-12-12T21:38:04","slug":"everything-gmail-rendering-webinar-recording-qa","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/everything-gmail-rendering-webinar-recording-qa","title":{"rendered":"Everything You Need to Know About Gmail Rendering: Webinar Recording"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Gmail is a headache for people who make and send email. Until September 2016, Gmail required the use of inlined CSS and didn\u2019t support responsive email. A <\/span><a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/gmail-to-support-responsive-email-design\"><span style=\"font-weight: 400;\">major update to the Gmail rendering engine<\/span><\/a><span style=\"font-weight: 400;\"> rolled out support for embedded styles and media queries. However, post-update there still remains a lot of rendering fragmentation, causing a lot of confusion in the email community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this webinar, Product Manager and resident email hacker Kevin Mandeville provides a detailed walk through Gmail rendering, covering key aspects of the update.<\/span><\/p>\n<p>Didn\u2019t make the webinar? That\u2019s ok. We recorded the whole thing. Watch the recording above and download the slides below:<\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Everything You Need to Know About Gmail Rendering\" rel=\"noopener\" target=\"_blank\" href=\"\/\/www.slideshare.net\/LitmusApp\/everything-you-need-to-know-about-gmail-rendering\" target=\"_blank\" rel=\"noopener noreferrer\">Everything You Need to Know About Gmail Rendering<\/a> <\/strong> from <strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.slideshare.net\/LitmusApp\" target=\"_blank\" rel=\"noopener noreferrer\">Litmus<\/a><\/strong><\/div>\n<h2>Q&amp;A<\/h2>\n<p>We didn\u2019t have time to get to all of the questions during the webinar, but we\u2019ve answered them here on our blog. Have any additional questions? Leave them in the comments, we\u2019d love to answer them for you.<\/p>\n<h3>Q: Does Inbox by Gmail use the same rendering email as the Gmail app?<\/h3>\n<p><span style=\"font-weight: 400;\">A: If you are comparing the Gmail app and Inbox by Gmail app, they inherently use the same rendering engine. There are a couple of differences such as the &lt;section&gt; tag not being supported in Inbox by Gmail, but they are very minor. The only key difference is that POP\/IMAP accounts on the Gmail Android app do not have embedded CSS support.<\/span><\/p>\n<h3>Q: Are Gmail business accounts considered POP\/IMAP accounts?<\/h3>\n<p><span style=\"font-weight: 400;\">A: No, they are not. G Suite (formerly known as Google Apps) are accounts created in Gmail, so those are Gmail accounts that live in the Gmail ecosystem. Those are not POP or IMAP accounts because they are not emails living on an external third party provider\u2019s service. Since these live on Gmail servers, they have the rendering update and support embedded CSS and media queries. <\/span><\/p>\n<h3><b>Q: In the <\/b><a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/emailclientmarketshare.com\"><b>email client market share tracker<\/b><\/a><b>, is there any way to know what the Gmail app market share is, separate from the general Gmail?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A: One of the limitations when it comes to Gmail tracking is differentiating between webmail and mobile opens. Because Gmail started image caching several years ago, it affects our ability to properly segment the difference between mobile and webmail opens on gmail. Those opens get counted essentially as the same. You can <\/span><a rel=\"noopener\" href=\"https:\/\/litmus.com\/help\/analytics\/understanding-gmail-opens\"><span style=\"font-weight: 400;\">learn about how we\u2019re able to segment Gmail opens here<\/span><\/a><span style=\"font-weight: 400;\">. We also just <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/samsung-now-in-email-analytics\">started tracking the Samsung email app independently from Android<\/a> in order to differentiate. <\/span><\/p>\n<h3>Q: On the Inbox by Gmail slide there is a \u201cu,\u201d what does that \u201cu\u201d stand for?<\/h3>\n<p><span style=\"font-weight: 400;\">A: In Gmail, before the email body starts, it prefixes the HTML with a blank underline tag &lt;u&gt;&lt;\/u&gt;. You can target the \u201cu\u201d in CSS for Gmail clients. <\/span><\/p>\n<h3>Q: Does the<a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/freshinbox.com\/blog\/gmail-supports-displaynone-and-gmail-ios-font-fix-update\/\"> white space no-wrap with spaces hack<\/a> for IMAP cause a spam trigger?<\/h3>\n<p><span style=\"font-weight: 400;\">A: No, it wouldn\u2019t. The notion that spam is heavily relied on for content is a bit of a myth, and that hack would not trigger spam filters at all. Spam is built more off your reputation, sending activity, and engagement, such as whether people are marking you as spam. <\/span><\/p>\n<h3>Q: Can Gmail support box shadow?<\/h3>\n<p><span style=\"font-weight: 400;\">A: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/gmail\/design\/reference\/supported_css\">According to Gmail&#8217;s documentation<\/a>, Gmail does not support the box-shadow property. <\/span><\/p>\n<h3>Q: Does Gmail support !important rules in CSS?<\/h3>\n<p><span style=\"font-weight: 400;\">A: Yes, Gmail supports !important values in CSS.<\/span><\/p>\n<h3>Q: Did Google ever give any justification for the removal of checkbox selector support?<\/h3>\n<p><span style=\"font-weight: 400;\">A: No, they didn\u2019t state anything publicly. But, based off personal knowledge on Gmail\u2019s approach to the product, security and privacy drives many of their product decisions. Interactivity in email, in their eyes, is potentially harmful for security purposes. They don\u2019t want to enable a functionality that could be used to trick people or be used for fraud. <\/span><\/p>\n<h3>Q: When I forward an email in Gmail, I lose my &lt;style&gt; blocks. Have you experienced this?<\/h3>\n<p><span style=\"font-weight: 400;\">A: Yes, Gmail removes any &lt;style&gt; blocks when forwarded. If forwarding is a big concern for your email rendering, you should consider sticking to inlining CSS to avoid this. However, we recommend viewing your <\/span><a rel=\"noopener\" href=\"https:\/\/litmus.com\/email-analytics\"><span style=\"font-weight: 400;\">Email Analytics<\/span><\/a><span style=\"font-weight: 400;\"> to see if you have prevalent forwarding behavior in your audience.<\/span><\/p>\n<h3>Q: If you place any pixels in the footer of your email and it gets clipped, are they recognized?<\/h3>\n<p><span style=\"font-weight: 400;\">A: No, any content that gets clipped by Gmail if it exceeds the 102KB HTML file size limit will not load, thus preventing tracking pixels from firing if placed below the clipping line.<\/span><\/p>\n<h3>Q: How do you check your HTML file size?<\/h3>\n<p><span style=\"font-weight: 400;\">A: You can easily view the file size of your HTML email by looking at the file detail information locally on your machine in Finder (Mac) or Explorer (Windows). We also put together <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/qa-with-mailcharts-on-email-file-size\">a guide on everything you need to know about file size<\/a> if you&#8217;d like to learn more.<\/span><\/p>\n<h3>Q: Any idea why Gmail doesn&#8217;t support Google Fonts? Any idea of when will they support them?<\/h3>\n<p><span style=\"font-weight: 400;\">A: We aren\u2019t sure why <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/the-ultimate-guide-to-web-fonts\">Gmail doesn\u2019t support web fonts<\/a> of any kind &#8211; even Google Fonts. Since they now support embedded CSS and media queries, web fonts shouldn\u2019t be any more of a security issue. We hope this changes in the future and Gmail decides to support them!<\/span><\/p>\n<h3>Q: What is the definition of &#8220;Gmailify?&#8221;<\/h3>\n<p><span style=\"font-weight: 400;\">A: Users can \u201cGmailify\u201d their email address to get all the features of Gmail. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/gmail\/gmailify-best-of-gmail-without-gmail\">You can learn more about it and how to do it yourself on Google&#8217;s blog.<\/a><\/span><\/p>\n<h3>Q: Why would someone use the Gmail app if they don&#8217;t have a Gmail address?<\/h3>\n<p><span style=\"font-weight: 400;\">A: There are many reasons &#8211; mostly UX and security &#8211; that come down to a user preference of wanting to switch email apps without losing their email address. Think of it like switching a phone provider and mobile device, but still being able to keep your phone number. It all depends what a user values most.<\/span><\/p>\n<h2>Are your subscribers opening in Gmail?<\/h2>\n<p>Gmail can be super confusing, even with the rendering update. Know whether or not it&#8217;s worth the effort by using Litmus Email Analytics. Learn about more than opens and clicks\u2014see geolocation, email client, engagement, and more.<\/p>\n<p><a class=\"btn medium orange\" style=\"font-weight: bold; color: #fff; font-size: 16px;\" rel=\"noopener\" href=\"https:\/\/litmus.com\/email-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gmail is a headache for people who make and send email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. However, post-update there still remains a lot of rendering fragmentation, causing a lot of confusion in the email community.<\/p>\n<p>In this webinar, Product Manager and resident email hacker Kevin Mandeville provides a detailed walk through Gmail rendering, covering key aspects of the update.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[106,1575,179],"blog_category":[50],"class_list":["post-4480","post","type-post","status-publish","format-standard","hentry","tag-gmail","tag-rendering","tag-responsive-email","blog_category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Everything You Need to Know About Gmail Rendering: Webinar Recording - Litmus<\/title>\n<meta name=\"description\" content=\"Gmail is a headache for people who make and send email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. However, post-update there still remains a lot of rendering fragmentation, causing a lot of confusion in the email community. In this webinar, Product Manager and resident email hacker Kevin Mandeville provides a detailed walk through Gmail rendering, covering key aspects of the update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/everything-gmail-rendering-webinar-recording-qa\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything You Need to Know About Gmail Rendering: Webinar Recording\" \/>\n<meta property=\"og:description\" content=\"Gmail is a headache for people who make and send email. 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