{"id":46784,"date":"2022-04-22T08:00:00","date_gmt":"2022-04-22T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=46784"},"modified":"2025-09-04T10:58:26","modified_gmt":"2025-09-04T14:58:26","slug":"using-responsive-email-templates","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/using-responsive-email-templates","title":{"rendered":"Why You Should Be Using Responsive Email Templates"},"content":{"rendered":"\n\n\t
\n
\n \t
\n \t\t
\n \t\t\t
\n \t\t\t\t

In our on-demand and on-the-go world, an increasing number of email subscribers are checking their messages on their mobile devices. It\u2019s up to email marketers to deliver the same experience no matter where their message is read. Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send.\u00a0<\/span><\/p>\n

We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates<\/a> into your email design<\/a>.<\/span><\/p>\n

What is a responsive email and why is it important?<\/span><\/h2>\n

A <\/span>responsive email<\/span><\/a> is an email that looks the same across any device such as desktop, tablet, or mobile phone. This is important not only for brand consistency, but also for the fact that <\/span>60% of emails<\/span><\/a> are viewed on mobile devices, although it remains to be seen how <\/span>Apple\u2019s Mail Privacy Protection (MPP)<\/span><\/a> will ultimately impact this behavior. If you aren\u2019t optimizing for viewing outside of desktop, you could be losing a huge portion of your audience.<\/span><\/p>\n

In fact, up to 79% of consumers admit they would delete an email that isn\u2019t mobile optimized. Without a responsive email design marketing<\/a> strategy, your emails are more likely to create unnecessary frustration and more people are headed to unsubscribe.\u00a0<\/span><\/p>\n

What\u2019s the best way to make an email template responsive?<\/span><\/h2>\n

Responsive emails use CSS media queries, <\/span>also known as @media <\/span>to change fixed-width tables and images on desktops into fluid ones for smaller screens to ensure maximum compatibility.\u00a0<\/span><\/p>\n

Media queries detect the screen size of a device and then \u201cturn on\u201d different sets of rules based on that screen size. These can be very simple to implement or quite complex, depending on adjustments needed. They do require more planning and testing than standard emails and don\u2019t work with all email clients.<\/span><\/p>\n

To simplify and scale the process, responsive email templates can be created. Templates can help take the tediousness out of HTML design.<\/span><\/p>\n

Responsive email design best practices<\/span><\/h2>\n

Creating mobile-optimized responsive email templates isn\u2019t just simply making your email \u201cmobile-friendly.\u201d You should take careful consideration to adjust the layout and user experience.\u00a0<\/span><\/p>\n

Here are a few tips for designing successful responsive email templates:<\/span><\/p>\n