{"id":4698,"date":"2017-09-01T00:00:00","date_gmt":"2017-09-01T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/3-things-we-learned-at-litmus-live-london-that-you-should-put-into-action-today\/"},"modified":"2023-07-11T17:09:06","modified_gmt":"2023-07-11T21:09:06","slug":"3-things-we-learned-at-litmus-live-london-that-you-should-put-into-action-today","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/3-things-we-learned-at-litmus-live-london-that-you-should-put-into-action-today","title":{"rendered":"3 Things We Learned at Litmus Live London That You Should Put Into Action Today"},"content":{"rendered":"<p>Earlier this week, we brought together hundreds of email geeks for Litmus Live in London. We\u2019re leaving London inspired by our amazing speakers and the countless conversation we had with our wonderful community. Here are our top three takeaways from Litmus Live London that you should put into action today.<\/p>\n<h2><b>1. Making our emails more accessible is our job.<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Making emails more accessible isn\u2019t just a nice-to-have\u2014it\u2019s our job. Plus, making your emails more accessible actually isn\u2019t that hard! Small changes to how you design and code your email can make a <\/span><i><span style=\"font-weight: 400\">big<\/span><\/i><span style=\"font-weight: 400\"> difference to your audience. <\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;Doing nothing is not an option. Email accessibility is our job.&quot; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Paul_Airy?ref_src=twsrc%5Etfw\">@Paul_Airy<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/5d6IGhXXcG\">pic.twitter.com\/5d6IGhXXcG<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/902524173427322882?ref_src=twsrc%5Etfw\">August 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">2) be careful about erratic gifs, because epilepsy<br \/>3) be careful about colour having meaning, because colourblindness<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Paul_Airy?ref_src=twsrc%5Etfw\">@Paul_Airy<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a><\/p>\n<p>&mdash; Elliot Ross (@IAmElliot) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/IAmElliot\/status\/902519090220281860?ref_src=twsrc%5Etfw\">August 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Use border-bottom rather than text-decoration: underline to increase legibility of links, for those with dyslexia. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Paul_Airy?ref_src=twsrc%5Etfw\">@Paul_Airy<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a><\/p>\n<p>&mdash; Jaina Mistry (@jainamistry) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/jainamistry\/status\/902519770792300544?ref_src=twsrc%5Etfw\">August 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">.<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Paul_Airy?ref_src=twsrc%5Etfw\">@Paul_Airy<\/a> Good reminder to stop using bloody title tags on images. Use alt tags! <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/accessibility?src=hash&amp;ref_src=twsrc%5Etfw\">#accessibility<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a><\/p>\n<p>&mdash; Becs Rivett-Kemm (@becskr) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/becskr\/status\/902519217567797250?ref_src=twsrc%5Etfw\">August 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Not relying solely upon colour to convey meaning or hierarchy is a neat accessibility design tip \ud83d\udc4d<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Paul_Airy?ref_src=twsrc%5Etfw\">@Paul_Airy<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a><\/p>\n<p>&mdash; Mike Ragan Wolfe (@Mike_Ragan) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Mike_Ragan\/status\/902519355853996032?ref_src=twsrc%5Etfw\">August 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">ALT attributes are not optional. @HTeuMeuLeu\u2019s jarring screen reader examples are super effective at demonstrating why. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a><\/p>\n<p>&mdash; Stig Morten Myre (@stigm) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/stigm\/status\/902816553992941568?ref_src=twsrc%5Etfw\">August 30, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/HTeuMeuLeu\/status\/902522382333640704<\/p>\n<h2><b>2. Test everything.<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Do buttons perform better than text links? Is it okay to send a <\/span><i><span style=\"font-weight: 400\">really<\/span><\/i><span style=\"font-weight: 400\"> long email? Is it worth spending resources on making your campaigns interactive? <\/span><\/p>\n<p><span style=\"font-weight: 400\">While we wish there was a universal answer to those questions, there just isn\u2019t. It all comes down to your audience and how it engages with your emails. Whether you\u2019re a copywriter, an email designer, or responsible for &nbsp;your brand\u2019s email strategy\u2014make testing an integral part of your work, find out what works for <em>your<\/em> audience, and use those findings to educate and improve your emails over time.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The new tagline of <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> &#8211; Just Test It\u2122<\/p>\n<p>&mdash; Kathryn Grayson Nanz (@kathryngrayson) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/kathryngrayson\/status\/902846400878272513?ref_src=twsrc%5Etfw\">August 30, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">There is no magic formula to email copy writing. Test keywords &amp; techniques to see what works for your audience&#8230;again &amp; again. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/uybG8JDnl0\">pic.twitter.com\/uybG8JDnl0<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/902876309050839041?ref_src=twsrc%5Etfw\">August 30, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Test tiny tweaks to your subject lines: change a word or two, rearrange the sentence, alter the length, or highlight the keyword <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a><\/p>\n<p>&mdash; Kathryn Grayson Nanz (@kathryngrayson) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/kathryngrayson\/status\/902875861459890178?ref_src=twsrc%5Etfw\">August 30, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Subject line effectiveness decays over time. Keep split testing regularly to keep pace with your audience. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/phrasee?ref_src=twsrc%5Etfw\">@phrasee<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a><\/p>\n<p>&mdash; Justine Jordan (@meladorri) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/meladorri\/status\/902817633975889920?ref_src=twsrc%5Etfw\">August 30, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><b>3. You can only be successful if you work as a team.<\/b><\/h2>\n<p>Making an email program successful is a team effort\u2014and that\u2019s true for one-time decisions like choosing a new ESP as well the day-to-day routine of getting emails out the door. Talk to stakeholders within and outside of your team, encourage collaboration and be an advocate to help your team get access to the data they need to understand the impact of their work.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;I don&#39;t know how marketers can expect designers to be successful if they don&#39;t share performance data with them.&quot; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/meladorri?ref_src=twsrc%5Etfw\">@meladorri<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a><\/p>\n<p>&mdash; Chad S. White (@chadswhite) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/chadswhite\/status\/902848735780237312?ref_src=twsrc%5Etfw\">August 30, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;Make sure\u2014if you\u2019re part of a team\u2014that everyone is getting what they want from your ESP.&quot; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/VickyRouteSix?ref_src=twsrc%5Etfw\">@VickyRouteSix<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/g99rEHF0bw\">pic.twitter.com\/g99rEHF0bw<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/902547102923980802?ref_src=twsrc%5Etfw\">August 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/Ultra_K\/status\/902547555640160256<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It&#39;s funny to see how talking between team is :<br \/>&#8211; that much important <br \/>&#8211; that much underestimated<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/shareYourF?src=hash&amp;ref_src=twsrc%5Etfw\">#shareYourF<\/a>**ingDataPlz<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a><\/p>\n<p>&mdash; Thomas Leroy (@samYorel) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/samYorel\/status\/902528263549014016?ref_src=twsrc%5Etfw\">August 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><b>LOOKING FOR MORE? IT\u2019S NOT TOO LATE TO JOIN US IN SAN FRANCISCO!<\/b><\/h2>\n<p>Good news: The #LitmusLive season isn&#8217;t over yet! We\u2019ll continue the email geekery in San Francisco (September 21-22). A small number of tickets is still available.<\/p>\n<p><strong>Save your seat \u2192<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week, we brought together hundreds of email geeks for Litmus Live in London. We\u2019re leaving London inspired by our amazing speakers and the countless conversation we had with our wonderful community. Here are our top three takeaways from Litmus Live London that you should put into action today.<\/p>\n","protected":false},"author":3,"featured_media":13060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[488],"blog_category":[56,53],"class_list":["post-4698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-litmus-live","blog_category-conferences-events","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Things We Learned at Litmus Live London That You Should Put Into Action Today - Litmus<\/title>\n<meta name=\"description\" content=\"Earlier this week, we brought together hundreds of email geeks for Litmus Live in London. We\u2019re leaving London inspired by our amazing speakers and the countless conversation we had with our wonderful community. Here are our top three takeaways from Litmus Live London that you should put into action today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/3-things-we-learned-at-litmus-live-london-that-you-should-put-into-action-today\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Things We Learned at Litmus Live London That You Should Put Into Action Today\" \/>\n<meta property=\"og:description\" content=\"Earlier this week, we brought together hundreds of email geeks for Litmus Live in London. We\u2019re leaving London inspired by our amazing speakers and the countless conversation we had with our wonderful community. Here are our top three takeaways from Litmus Live London that you should put into action today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/3-things-we-learned-at-litmus-live-london-that-you-should-put-into-action-today\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T21:09:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2017\/09\/image-litmus-live-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Things We Learned at Litmus Live London That You Should Put Into Action Today - Litmus","description":"Earlier this week, we brought together hundreds of email geeks for Litmus Live in London. 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