{"id":47369,"date":"2022-05-06T08:00:00","date_gmt":"2022-05-06T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=47369"},"modified":"2025-06-25T10:38:12","modified_gmt":"2025-06-25T14:38:12","slug":"email-personalization101-preparation","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-personalization101-preparation","title":{"rendered":"Email Personalization 101: Preparation [Infographic]"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_84542535832efae5895558319eb67938\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Ensuring you have the right <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-personalization-starts-with-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">data<\/span><\/a><span style=\"font-weight: 400;\"> is the key to creating a truly personalized email experience. Check out our infographic below to learn how to prepare your email program for personalization.<\/span><\/p>\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/manual\/personalization-101-infographic-hi.jpg\" alt=\"\" width=\"1200\" height=\"5587\" \/>\n<h2>Transcript: Email Personalization 101<\/h2>\n<p><span style=\"font-weight: 400;\">There are <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/four-types-of-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">four types of data<\/span><\/a><span style=\"font-weight: 400;\"> that are valuable to marketers, especially when thinking about <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\">email personalization<\/a>. Understanding these types of data is just as important as figuring out how to collect them.<\/span><\/p>\n<ul>\n<li><strong>Zero-party Data:<\/strong> Individual-level data explicitly given to you directly from your audience.<\/li>\n<li><strong>First-party Data:<\/strong> Individual-level data collected from your audience on your own channels.<\/li>\n<li><strong>Second-party Data:<\/strong> Individual-level data acquired from a trusted partner.<\/li>\n<li><strong>Third-party Data:<\/strong> Aggregate data collected from one of more sources.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are the fundamentals of data that can be harnessed for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-personalization-from-engagement-to-conversion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">personalization<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Email Address: <\/strong>Now this one is obvious, but definitely the most important piece of data needed!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong style=\"font-size: 1rem;\">Name: <\/strong>By having a recipient\u2019s name you are able to include personalized images in each email.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong style=\"font-size: 1rem;\">Date of birth: <\/strong>With a recipient\u2019s date of birth, you can send them an email wishing them a happy birthday. You can even entice them with specific products and deals targeted towards certain age groups.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong style=\"font-size: 1rem;\">Location: <\/strong>When you know a recipient\u2019s location, you may be able to send emails with offers for specific locations, and even tell them where their nearest store is.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong style=\"font-size: 1rem;\">Industry or job role: <\/strong>Knowing a subscriber\u2019s role or which industry they work in is a great way to target them with specific content which will resonate with them, in relation to their role.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong style=\"font-size: 1rem;\">Shopping feeds: <\/strong>Connecting your <a style=\"background-color: #ffffff; font-size: 1rem;\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-use-google-shopping-feeds-in-email\/\" target=\"_blank\" rel=\"noopener\">shopping feed<\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> allows you to send automated content with ease.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong style=\"font-size: 1rem;\">On-site behavior: <\/strong>When you track how customers behave on your site, you can suggest or feature products and offers they are more likely to enjoy. You can also show them bestselling, new arrivals, and most viewed products.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong style=\"font-size: 1rem;\">Click data: <\/strong>You can look at how to make your emails work for you through click data. Tracking how people click within your emails can be a\u00a0 strong indicator for interest.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have all these data collection fields in place, you\u2019re ready to go forth and add <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/combining-segmentation-and-personalization\" target=\"_blank\">personalization in email marketing<\/a>!<\/span><\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-43741\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-content-automation@2x.png\" alt=\"Photo of Litmus Personalize\" width=\"1380\" height=\"724\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\">\n<p class=\"zero\"><strong>Create individualized email experiences at scale<\/strong><\/p>\n<p class=\"zero\">Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to prepare for email personalization with our handy infographic.<\/p>\n","protected":false},"author":25,"featured_media":47371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[53],"class_list":["post-47369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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