{"id":4777,"date":"2024-03-27T16:28:01","date_gmt":"2024-03-27T20:28:01","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/the-5-metrics-you-should-add-to-your-email-reporting\/"},"modified":"2024-10-17T10:35:59","modified_gmt":"2024-10-17T14:35:59","slug":"the-5-metrics-you-should-add-to-your-email-reporting","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/the-5-metrics-you-should-add-to-your-email-reporting","title":{"rendered":"4 Metrics You Should Add to Your Email Reporting"},"content":{"rendered":"\n\n\t
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Gone are the days of using only open and click-through rates to evaluate your email\u2019s performance. Even with increasing data privacy regulations<\/a>, marketers are finding new ways to measure and track their campaign\u2019s email marketing success<\/a>\u2013including better methods to evaluate audience engagement.<\/p>\n

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance.<\/p>\n

1. Dynamic live polls<\/h2>\n

Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience\u2019s engagement, preferences and more! With Litmus Personalize live polls<\/a> (available on all plan types) your subscribers can give you valuable feedback that you can use to inform your future campaigns. Try asking about what topics they want to hear about in your newsletter or what features they want next for your product. Or you can just have fun with it to grow your relationship<\/a> with your audience.<\/p>\n