{"id":47890,"date":"2022-05-16T08:00:00","date_gmt":"2022-05-16T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=47890"},"modified":"2024-12-20T11:06:33","modified_gmt":"2024-12-20T16:06:33","slug":"email-content-automation-for-personalization","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-content-automation-for-personalization","title":{"rendered":"Using Content Marketing Automation For Personalization"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_618c154cab0fb\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Using content marketing automation for personalization shouldn\u2019t be a challenge. By using existing technology, such as <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-use-google-shopping-feeds-in-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">product feeds<\/span><\/a><span style=\"font-weight: 400;\">, marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog aims to show you how, through automation, you can remove manual processes that hinder <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\">email personalization<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of questions people have about automating content. Read on to learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#what\"><span style=\"font-weight: 400;\">What is content marketing automation?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#how\"><span style=\"font-weight: 400;\">How is content automated?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#process\"><span style=\"font-weight: 400;\">Email building process<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#automation\"><span style=\"font-weight: 400;\">How does automation work?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#benefits\"><span style=\"font-weight: 400;\">The benefits of content marketing automation<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#how-to-automate\"><span style=\"font-weight: 400;\">How to automate personalization<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"what\">What is content marketing automation?<\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019re sure to be automating some of your emails already, whether transactional emails or welcome programs. When we talk about content marketing automation, we\u2019re talking about automating the content<\/span> <span style=\"font-weight: 400;\">in your emails. We find that it\u2019s the content curation\u2014finding and producing the best content to feature in your emails and the time it takes to manually build your emails\u2014that can slow successful email marketing down.<\/span><\/p>\n<h2 id=\"how\">How is content automated?<\/h2>\n<p><span style=\"font-weight: 400;\">By using <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\"> powered by Kickdynamic, content in emails update to the latest content automatically, with no manual intervention, based on your product feed or CRM data (such as preferences and a recipient\u2019s current context). Therefore, you don\u2019t need to change the content from email to email\u2014it updates automatically, no changes needed.<\/span><\/p>\n<h2 id=\"process\">Email building process<\/h2>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a typical build process:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You create your email brief based on your strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You manually source content from your merchandising, web, and social teams<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You send brief and content to design team<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You receive a PSD of the email back from the design team<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The PSD goes to the coding team who manually creates the HTML<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a campaign framework in your ESP (email service provider)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Then you test<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Then, you want to send but something changes\u2014perhaps a product goes out of stock or a price changes\u2014so you have to go back to the design team and take four steps back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what we call being stuck in the &#8220;email build loop&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being stuck in the loop can mean that sending an email can take weeks. It also means your focus turns to just getting an email out of the door, sending the same email to all recipients (aka a \u201cbatch and blast\u201d approach). Your focus should really be on your long-term goals, including improving your internal efficiency and saving resources with automation, and achieving true, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-are-brands-still-failing-to-deliver-true-11-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1:1 personalization<\/span><\/a><span style=\"font-weight: 400;\"> to give your recipients a greater experience with your brand while also improving your key metrics, such as conversion and AOV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Litmus Personalize, you can automate sourcing your email content by pulling in content via feeds directly into an email. So if your content changes, it is automatically reflected in the email. This drastically reduces your email build time, freeing you up for more important tasks.<\/span><\/p>\n<h2 id=\"automation\">How does it work?<\/h2>\n<p><span style=\"font-weight: 400;\">Litmus Personalize will connect your content feed such as Google Shopping feed, CSV, JSON or API into your emails. Our tags embed into your HTML template.<\/span><\/p>\n<h2 id=\"benefits\">The benefits of content marketing automation<\/h2>\n<p><span style=\"font-weight: 400;\">Content marketing automation is highly efficient by replacing manual, time-consuming, resource-heavy processes and saves your team time to focus on long-term strategies, creating a new approach to personalization in email. This way, you are able to leverage your existing content sources and repurpose them for email.<\/span><\/p>\n<h2 id=\"how-to-automate\">How to automate personalization<\/h2>\n<p><span style=\"font-weight: 400;\">Litmus Personalize, powered by Kickdynamic connects your content feed to your CRM data stored in your ESP. This data can be explicit (preferences or propensity modeling) or implicit (behavioral including abandoned browse, basket and previous purchases). The content in your email is personalized based on this data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing has a long-standing efficiency problem. Sourcing content, designing email, coding HTML, building campaigns into your ESP, testing, and finally sending has been too manual for too long. By automating your email content, you can streamline your processes and send truly personalized emails without having to put in the extra leg work.<br \/>\n<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\t<div id=\"simple-text-block-block_622f727e6618a\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<div class=\"cta\">\n<table style=\"background-color: #f2f3f6\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Best_of_Email_2021.jpg\" width=\"1380\" height=\"725\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px\">\n<p class=\"zero\"><strong>Personalize your emails.<br \/>\n<\/strong><\/p>\n<p class=\"zero\">Learn more about countdown timers and more personalization tools to enhance your customers\u2019 email experience\u2014with over 50 examples from leading brands.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/best-live-emails-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover the solution to the personalization manual build barrier by automating email content.<\/p>\n","protected":false},"author":37,"featured_media":47891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[10307],"class_list":["post-47890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-email-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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