{"id":48751,"date":"2022-05-27T08:00:00","date_gmt":"2022-05-27T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=48751"},"modified":"2024-12-20T11:03:49","modified_gmt":"2024-12-20T16:03:49","slug":"favorite-emails-may-2022","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/favorite-emails-may-2022","title":{"rendered":"The Litmus Team\u2019s Favorite Emails of May 2022"},"content":{"rendered":"\n\n\t
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Subscribers are inundated with emails\u2014especially as brands begin to launch their summer marketing campaigns! As email marketers, we know what goes into making email so special. So when an email catches our eye, we really like to shout about it.<\/span><\/p>\n

Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of <\/span>personalization<\/span><\/a>\u2014read on to see the emails that caught our eyes this month.<\/span><\/p>\n

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  • Surreal<\/span><\/a><\/li>\n
  • Seed<\/span><\/a><\/li>\n
  • Asana<\/span><\/a><\/li>\n
  • Rakuten<\/span><\/a><\/li>\n
  • Pretty Little Thing<\/span><\/a><\/li>\n
  • Hunter<\/span><\/a><\/li>\n<\/ul>\n

    Carin Slater, Email Marketing Specialist<\/span><\/h2>\n

    Surreal<\/span><\/a><\/h3>\n

    Subject Line:<\/strong> How to eat
    \n<\/span>Preview Text:<\/strong> It\u2019s very complicated<\/span><\/p>\n\"Surreal\n

    Carin says:<\/b> The subject line got me immediately. I was like “Is it? Really?” I had to see how they followed through on that <\/span>subject line<\/span><\/a>. I really liked the use of the arrows and lines to draw you to keep scrolling. And the use of humor throughout the steps and spacing between steps kept me scrolling as well. Ending the email with the “Hone my eating” <\/span>call-to-action (CTA)<\/span><\/a> had me like:\u00a0<\/span><\/p>\n