{"id":4898,"date":"2017-12-12T00:00:00","date_gmt":"2017-12-12T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/samsung-now-available-in-litmus-email-previews\/"},"modified":"2025-12-23T15:46:18","modified_gmt":"2025-12-23T20:46:18","slug":"samsung-now-available-in-litmus-email-previews","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/samsung-now-available-in-litmus-email-previews","title":{"rendered":"Samsung Now Available in Litmus Email Previews"},"content":{"rendered":"<p>We\u2019re excited to announce the most recent addition to Litmus Email Previews: Samsung Mail.<\/p>\n<p>Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.appbrain.com\/stats\/top-manufacturers\">Android market share<\/a>. Huawei comes in a distant second with only 6.6% of Android the market share. A possible reason for Samsung\u2019s dominance in the market is the sheer number of Samsung devices that are available\u2014mobile devices, phablets, and tablets. Devices range from mid- to high-end, and there are even phone series&#8217; that cater to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Samsung_Galaxy\">specific geographic regions<\/a>\u2014for example the Samsung Galaxy J series which is only available in Japan.<\/p>\n<div class=\"cta\">\n<table>\n<tbody>\n<tr>\n<td class=\"block-1\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/laptop_email-analytics.png\" alt=\"\" \/><\/td>\n<td class=\"block-2\">\n<h2>How many of your subscribers use Samsung?<\/h2>\n<p>When it comes to email marketing, it\u2019s all about your audience. Use <a rel=\"noopener\" href=\"https:\/\/litmus.com\/email-analytics\">Email Analytics<\/a> to discover if your subscribers are using Samsung Mail. <a rel=\"noopener\" href=\"https:\/\/litmus.com\/pricing\">Book an expert demo today<\/a>!<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/litmus.com\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Discover your audience \u2192<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>It\u2019s not just Samsung devices that are popular. As of December 2017, Samsung\u2019s native email client had <a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/emailclientmarketshare.com\/\">5% of the email client market share<\/a>. Despite there being such an array of email apps available on Android devices\u2014including Gmail and Inbox by Gmail\u2014many Samsung device owners are still choosing to use the native email client.<\/p>\n<p>We took a closer look at this email client and how it renders email. Here\u2019s what we found:<\/p>\n<h2>Message View<\/h2>\n<div style=\"border-radius: 10px; border: 1px solid #ddd; overflow: hidden; background: #f6f6f6; width: 100%; margin: 0 auto; padding: 15px;\">\n<table style=\"border: 0; margin: 0; padding: 15px;\" width=\"100%\">\n<tbody>\n<tr>\n<td style=\"border: 0; height: 55px;\" width=\"50%\">\n<p style=\"margin: 0;\">Emoji in subject line<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Message clipping<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-x.png\" alt=\"no\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Samsung\u2019s email client will show the entire subject line of an email when it\u2019s being viewed. This means if you\u2019re using long subject lines your subscribers will have to scroll a little bit more vertically just to see your email.<\/p>\n<h2>HTML\/CSS Support<\/h2>\n<div style=\"border-radius: 10px; border: 1px solid #ddd; overflow: hidden; background: #f6f6f6; width: 100%; margin: 0 auto; padding: 15px;\">\n<table style=\"border: 0; margin: 0;\" width=\"100%\">\n<tbody>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Style in &lt;head&gt;<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/a-guide-to-css-inlining-in-email\" target=\"_blank\" rel=\"noopener noreferrer\">Inline style support<\/a><\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Media query support<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">CSS attribute selector support<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Classes<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">IDs<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Images enabled by default?<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Animated GIF support<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">ALT text support<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Styled ALT text support<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Background images<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">HTML5 video support<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-x.png\" alt=\"no\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Padding<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Margin<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Max-width<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Headers<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Paragraphs<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Web fonts<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-x.png\" alt=\"no\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Border radius<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Interactivity (checkboxes)<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-x.png\" alt=\"no\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0; height: 55px;\">\n<p style=\"margin: 0;\">Animation (transitions\/keyframes)<\/p>\n<\/td>\n<td style=\"border: 0; text-align: center;\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/check-green.png\" alt=\"yes\" width=\"15\" height=\"15\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>Samsung Rendering \u201cQuirks\u201d and Notes<\/h2>\n<p>While reviewing how emails rendered on Samsung\u2019s native email client, there were a few quirks we noticed that email marketers should be aware of:<\/p>\n<ul>\n<li>Margins work on elements like the &lt;p&gt; tag and &lt;h&gt; tags, however not on &lt;div&gt;s or &lt;table&gt;s. Margins are commonly used to create space around elements in email. As an alternative, you could use the &lt;br&gt; tag to create space between elements in which the margin attribute doesn\u2019t work.<\/li>\n<li>Max-width works across &lt;div&gt;s and &lt;table&gt;s, but not on individual table cells. Avoid using the max-width attribute on these elements. A workaround would be to use a &lt;div&gt; inside an individual table cell and set the max-width on that element.<\/li>\n<li>CSS transitions do work in this email client! However, CSS keyframe animation isn\u2019t supported. So if you want to include CSS animation in your emails, we\u2019d suggest sticking to CSS transitions.<\/li>\n<li>We noticed in a few tests that the Samsung app would add padding around emails, resulting in white borders around an entire campaign. While we don\u2019t have a fix yet, it\u2019s important to note.<\/li>\n<li id=\"bluelinks\">We also saw some emails displaying smaller than the viewport and aligned to the left of the screen. This behavior was very inconsistent across tests, but definitely worth looking out for.<\/li>\n<li><strong>Samsung automatically links addresses and phone numbers, and applies a default link styling to them\u2014underlined and blue.<\/strong> While this comes in handy for users who can for example tap an address and instantly have that address open in Google Maps, this can be in conflict with your email\u2019s design.<br \/>\nYou can override the default link styling by adding this Samsung specific style declaration to your &lt;style&gt; block:<\/p>\n<pre style=\"margin-top: -25px;\"><code style=\"background: #444; color: #fff;\">#MessageViewBody a {\n    color: inherit;\n    text-decoration: none;\n    font-size: inherit;\n    font-family: inherit;\n    font-weight: inherit;\n    line-height: inherit;\n}\n<\/code><\/pre>\n<p>Did you discover another fix for blue links in Samsung Mail? Share it in our <strong><a rel=\"noopener\" href=\"https:\/\/litmus.com\/community\/snippets\/118-remove-samsung-blue-links\">Community Snippet Library<\/a><\/strong>.<\/li>\n<\/ul>\n<h3>Make Your Email Designs Bulletproof<\/h3>\n<p>If you\u2019re using media queries to change the layout of your design set at specific screen sizes for specific devices, you may want to change that. With the vast range of Samsung devices\u2014not just mobile devices but tablets and even phablets\u2014all with different screen sizes, there aren\u2019t just a few mobile device screen sizes to support. The solution is to use device agnostic media queries which change the email design based on where that design breaks instead of specific screen sizes (We use this technique with our emails at Litmus.).<\/p>\n<h3>Targeting Samsung\u2019s Email Client Using CSS<\/h3>\n<p>Just like it\u2019s possible to target the desktop Outlook email client using MSO conditional comments, email developers can target the Samsung email client using CSS.<\/p>\n<p>Email developer <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/M_J_Robbins\/status\/710153338843754496\">Mark Robbins noticed<\/a> that on the Samsung Galaxy S6 the ID <strong>MessageViewBody<\/strong> is added to the &lt;body&gt; tag followed by a &lt;div&gt; with the ID <strong>MessageWebViewDiv<\/strong>. To target the Samsung email client simply add the following CSS to your email:<\/p>\n<pre style=\"margin-top: -25px;\"><code style=\"background: #444; color: #fff;\">#MessageViewBody .yourclassnamehere { }<\/code><\/pre>\n<p>And in the HTML, for any element that needs this CSS applied to it, add the class name defined to the element:<\/p>\n<pre style=\"margin-top: -25px;\"><code style=\"background: #444; color: #fff;\">&lt;div class=\u201dyourclassnamehere\u201d&gt;&lt;\/div&gt;<\/code><\/pre>\n<p>During our testing, we also noticed that Samsung removes any ID you may have already added to your &lt;body&gt; tag, and adds its own. So instead of using an ID in the &lt;body&gt; tag, inline any CSS you want to be applied to the whole body of the email into the &lt;body&gt; tag to avoid it getting stripped when the ID is removed in Samsung Mail.<\/p>\n<h2>Enabling Samsung Email Previews in Litmus<\/h2>\n<p>Samsung is just one of dozens of popular email clients that you can preview in with Litmus. To help streamline your testing efforts, you can enable those clients that are most important to you when testing your email rendering. To add Samsung to your default clients for testing, head over to the account settings in your Litmus account and choose \u201c<a rel=\"noopener\" href=\"https:\/\/litmus.com\/settings\/clients\">configure clients<\/a>\u201d.<\/p>\n<p>Haven&#8217;t got a Litmus account? <a rel=\"noopener\" href=\"https:\/\/litmus.com\/pricing\">Book a demo today<\/a> to discover if your subscribers are using the Samsung native email client.<\/p>\n<h2>We\u2019d love to hear from you!<\/h2>\n<p>Did you discover a rendering quirk in Samsung that we missed? Struggling with a code question specific to this email client? Let us know in the Community!<\/p>\n<p><a class=\"btn orange medium\" style=\"color: #fff !important; font-weight: bold; font-size: 16px;\" rel=\"noopener\" href=\"https:\/\/litmus.com\/community\">Start a Discussion \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Learn how you can optimize your email templates to render perfectly in Samsung Mail with this blog post.<\/p>\n","protected":false},"author":3,"featured_media":4899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[102,10254,1575],"blog_category":[549],"class_list":["post-4898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-html","tag-preview","tag-rendering","blog_category-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Samsung Now Available in Litmus Email Previews - Litmus<\/title>\n<meta name=\"description\" content=\"Samsung is the most popular Android device manufacturer. Learn how you can optimize your email templates to render perfectly in Samsung Mail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/samsung-now-available-in-litmus-email-previews\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung Now Available in Litmus Email Previews\" \/>\n<meta property=\"og:description\" content=\"Samsung is the most popular Android device manufacturer. 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