{"id":49624,"date":"2022-06-22T08:15:00","date_gmt":"2022-06-22T12:15:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=49624"},"modified":"2025-12-23T16:51:50","modified_gmt":"2025-12-23T21:51:50","slug":"whats-new-in-litmus-june-2022","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/whats-new-in-litmus-june-2022","title":{"rendered":"New in Litmus: Integrations Marketplace, Merge Tags, and More"},"content":{"rendered":"\n\n\t
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Brands are sending <\/span>more emails than ever<\/span><\/a>. But as email volume increases, headcount hasn\u2019t followed suit. <\/span>70% of brands<\/span><\/a> have increased email marketing workloads yet budgets have stayed static. All the while, the demand for personalization has increased, with <\/span>71% of consumers<\/span><\/a> feeling frustrated with impersonal experiences.<\/span><\/p>\n

Email teams are having to do more with the same or less. That\u2019s why our new capabilities make it easy to find new efficiencies in your email workflow and empower your entire team to create personalized emails.<\/span><\/p>\n

Here\u2019s what\u2019s new in Litmus.<\/span><\/p>\n

Litmus Integrations Marketplace<\/strong>: Integrations in one centralized location<\/span><\/h2>\n

Meet the Litmus Integrations Marketplace: your one-stop shop for all Litmus integrations.<\/span><\/p>\n

Litmus integrates seamlessly with your email providers, popular code editors, and other tools to optimize efficiency across your email workflow.<\/span><\/p>\n

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Litmus Integrations Marketplace<\/span><\/em><\/figcaption><\/figure>\n

Browse and manage integrations<\/span><\/h3>\n

Easily explore and manage integrations available based on your email service provider (ESP<\/a>) or marketing automation platform (MAP) in one centralized location.<\/span><\/p>\n

Explore productivity integrations\u00a0<\/span><\/h3>\n

Time is precious when it comes to building email. Our integrations are designed to boost productivity and streamline team communication. Find and activate them in the Integrations Marketplace.<\/span><\/p>\n

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Merge tags in <\/span>Litmus Builder<\/strong><\/h2>\n

With our latest updates in Litmus Builder, you can easily build with (and preview*) merge tags to create more personalized emails, faster.<\/span><\/p>\n

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Merge tags in Litmus Builder<\/span><\/em><\/figcaption><\/figure>\n

Easily create and preview merge tags<\/span><\/h3>\n

Regardless of technical coding abilities and ESP access, team members will now be able to create and preview personalized emails with ESP merge tags in Litmus Builder.<\/span><\/p>\n

Find and add the right ESP-specific merge tags to your email, without switching between tools\u2014saving time and reducing the risk of costly email errors.\u00a0<\/span><\/p>\n

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Merge tags from multiple ESPs\u2014all in one place<\/span><\/h3>\n

We\u2019ve reduced the hassle of jumping between tools with easy access to insert merge tags from popular ESPs. Plus, add your own custom tags as well as preview* your merge tags.<\/span><\/p>\n

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*The ability to preview merge tag personalization at the email client and device level is coming soon.<\/strong><\/p>\n

Additional <\/span>Litmus Platform Enhancements<\/strong><\/h2>\n

Our latest enhancements also include the ability to restore deleted emails, a new \u201cBilling Manager\u201d user role, email client configuration by keyword, and user searching.<\/span><\/p>\n

Restore deleted emails<\/span><\/h3>\n

You now have the flexibility to restore recently deleted emails. All versions of emails (including Litmus Proof comments) can be restored for 30 days once an email project has been deleted.<\/span><\/p>\n

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Restore deleted emails in Litmus from the past 30 days<\/em><\/figcaption><\/figure>\n


\nNew \u201cBilling Manager\u201d user role<\/span><\/h3>\n

We added a new \u201cBilling Manager\u201d user role to ensure all team members have the right permission levels, including your finance and billing team.<\/span><\/p>\n

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New \u201cBilling Manager\u201d user role<\/em><\/figcaption><\/figure>\n

Add a \u201cBilling Manager\u201d to access invoices and payments without utilizing one of your Litmus paid user seats.<\/span><\/p>\n

Email client configuration by keyword<\/span><\/h3>\n

Streamline your email testing configuration with new keyword filtering for email clients and devices.<\/span><\/p>\n

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