{"id":4976,"date":"2018-02-08T00:00:00","date_gmt":"2018-02-08T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/how-trello-uses-litmus-to-guarantee-a-great-brand-experience-for-all-subscribers\/"},"modified":"2020-04-21T15:17:31","modified_gmt":"2020-04-21T15:17:31","slug":"how-trello-uses-litmus-to-guarantee-a-great-brand-experience-for-all-subscribers","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-trello-uses-litmus-to-guarantee-a-great-brand-experience-for-all-subscribers","title":{"rendered":"How Trello Uses Litmus to Guarantee a Great Brand Experience for All Subscribers"},"content":{"rendered":"

Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers\u2014and the more diverse your audience is, the harder it is to guarantee a consistent brand experience for all subscribers. Chris Kaundart, Email Marketing Manager for Atlassian\u2019s popular project management tool Trello, knows this challenge too well: <\/span><\/p>\n

\u201cSome organize their knitting projects in Trello, others use it at work where their company might manage their entire product development or customer support processes in Trello. <\/span>Our users couldn\u2019t be more diverse\u2014and so are the ways they read email.\u201d<\/span><\/p>\n

Chris Kaundart
\nEmail Marketing Manager at Trello<\/span><\/p>\n<\/blockquote>\n

With an audience that diverse, Trello has to optimize their emails for a broad range of email clients\u2014from email clients for individual use, like Gmail, to clients popular in a business environment that might come with limited support for HTML and CSS. Plus, with a customer base spread all over the globe, Trello also has to ensure that their emails look great and perform in international inboxes.<\/span><\/p>\n

With so many use cases to consider, the process of troubleshooting and optimizing emails can be a cumbersome and resource-intensive process. That\u2019s a challenge, especially when expectations for email quality are high and the deadlines tight.<\/span><\/p>\n

But quality and speed don\u2019t have to be a trade-off. Chris Kaundart shares how Trello uses Litmus to create consistently great email experiences for all subscribers while, at the same time, cutting down production times. <\/span><\/p>\n

Read their story \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers, especially when expectations for email quality are high and the deadlines tight.
\nBut quality and speed don\u2019t have to be a trade-off. Chris Kaundart shares how Trello uses Litmus to create consistently great email experiences for all subscribers while, at the same time, cutting down production times.<\/p>\n","protected":false},"author":3,"featured_media":4977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10254,1148],"blog_category":[210],"class_list":["post-4976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-preview","tag-quality-assurance","blog_category-case-studies-testimonials"],"yoast_head":"\nHow Trello Uses Litmus to Guarantee a Great Brand Experience for All Subscribers - Litmus<\/title>\n<meta name=\"description\" content=\"Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers, especially when expectations for email quality are high and the deadlines tight. 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