{"id":49885,"date":"2022-06-24T08:00:00","date_gmt":"2022-06-24T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=49885"},"modified":"2025-06-27T15:44:34","modified_gmt":"2025-06-27T19:44:34","slug":"personalized-experience-using-crm-data","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/personalized-experience-using-crm-data","title":{"rendered":"Creating a Personalized Experience Using CRM Data"},"content":{"rendered":"\n\n\t
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Personalizing email content is essential to create a unique email experience, but it\u2019s only possible if you have<\/span> data<\/span><\/a>. Most brands will collect preferences on sign-up, and track on-site behavior and interests, as well as gain even more data through email communication. Now you have all that data, what can you do with it? You can create amazing <\/span>personalized experiences<\/span><\/a> for email subscribers.<\/span>\u00a0<\/span><\/p>\n

We know that personalization is required to boost email performance; customers no longer accept generic content as the norm, they expect a good experience and solid, consistently personalized, and relevant content throughout the entire lifecycle marketing<\/a> journey. By having a wealth of data you are then able to create many different types of personalization in email. And, it\u2019s never been easier, especially with new <\/span>merge tag<\/span><\/a> personalization in Litmus Builder<\/a>. You can save time and reduce the risk of costly email errors by enabling all team members\u2014regardless of technical skills and ESP access\u2014to create and preview emails. It\u2019s that simple.<\/span><\/p>\n

Read on to discover several ways in which you can create personalized experiences using CRM data.<\/span><\/p>\n

Personalized images<\/h2>\n

Personalized images are an easy and effective way to add some <\/span>pizzazz<\/span><\/i> to your emails. It can be as simple as adding a name to your header image, like in this example from mobiles.co.uk. Personalized images are a great addition to any email. By feeding through the CRM data you can add any information you would like to an image\u2014simply!<\/span><\/p>\n\"email\n

Personalized birthday emails<\/h2>\n

Sending a subscriber an email to celebrate their birthday is a fun and engaging way to show them they aren\u2019t just a number in your mailing list. You can send an email on their actual birthday, or perhaps do something different like this example from Boux Avenue, who send out an email at the start of the zodiac season.<\/span><\/p>\n\"Boux\n

Demographic information-based personalization<\/h2>\n

Knowing a subscribers demographic information\/preferences is a great way to ensure that they are being shown the content that is relevant to them. For example, you can segment your CRM data by age and send an email showing products which are popular for others of a similar age. You can also segment by gender like this example from Studio, which contains women\u2019s clothing, whatever the weather.<\/span><\/p>\n\"email\n

Location-based personalization<\/h2>\n

Having a customer\u2019s location data makes is easier for you to send emails to them with specific location based offers and information. Another great way to use location based information is to show customers their nearest retail store, encouraging physical shopping as well as online.This example from Kate Spade New York included a nearest store map at the bottom to help those shoppers who wanted to try things on in real life.<\/span><\/p>\n\"Kate\n

Personalization through click-data<\/h2>\n

Using click data and feeding it back into your CRM is a great opportunity to capture real-time engagement and apply contextual targeting<\/a> in a meaningful way. Over time, you can collect masses of data that can be used to personalize email content<\/a> across every send. This example from New Look displays product categories, which can capture subscriber preferences with\u00a0 every click. Follow up emails can then be targeted towards products you know that subscriber is more likely to engage with, driving them close to purchase.<\/span><\/p>\n\"New\n

Give it a try!<\/h2>\n

Truly personalized emails have many benefits, they bring value to the customer and help them find what they are looking for easily, thus reducing friction and increasing satisfaction. Personalizing email content has been proven to increase open and click-through rates, along with the average transaction value for purchases made following an email campaign.<\/span><\/p>\n

Personalization makes the journey easier for the customer, and for the business. Not only will you see sales rise, but you’ll boost productivity with merge tag<\/a>s in Litmus Builder. It eliminates the hassle of jumping between tools to find the right merge tags to add to projects, and allows you to preview how content will render across over 100 email client, ensuring each personalized email results in the best subscriber experience. Using tools like the Salesforce Marketing Cloud integration<\/a> helps too!<\/span><\/p>\n

Email personalization makes the journey easier for your customers, and your business by increasing productivity\u2014and sales\u2014with every message in the inbox.\u00a0<\/strong><\/p>\n

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Create individualized email experiences at scale<\/strong><\/p>\n

Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.<\/p>\n

Learn more<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Discover how to create personalized email content using CRM data.<\/p>\n","protected":false},"author":25,"featured_media":49889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10262,381],"blog_category":[10307],"class_list":["post-49885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-litmus-personalize","tag-personalization","blog_category-email-personalization"],"yoast_head":"\nCreating a Personalized Experience Using CRM Data - Litmus<\/title>\n<meta name=\"description\" content=\"Discover how to create personalized email content using CRM data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/personalized-experience-using-crm-data\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Personalized Experience Using CRM Data\" \/>\n<meta property=\"og:description\" content=\"Discover how to create personalized email content using CRM data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/personalized-experience-using-crm-data\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-24T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T19:44:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/CRM-for-Personalization.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Creating a Personalized Experience Using CRM Data - 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