{"id":49930,"date":"2022-06-29T09:00:00","date_gmt":"2022-06-29T13:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=49930"},"modified":"2023-10-04T23:53:36","modified_gmt":"2023-10-05T03:53:36","slug":"subscriber-email-examples-boost-email-experience","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/subscriber-email-examples-boost-email-experience","title":{"rendered":"Subscriber Email Examples to Boost Email Experience"},"content":{"rendered":"\n\n\t
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Email remains one of the most effective channels for building a relationship with your audience. The subscriber email examples you\u2019ll see in this article will show you how subscriber emails help you build and nurture your audience relationships\u2013without requiring that you constantly reinvent the wheel.\u00a0<\/span><\/p>\n

Whether you\u2019re sending celebratory anniversary messages<\/a> or re-engagement emails designed to win back subscribers whose engagement has waned<\/a>, read on for subscriber email examples and free Litmus email templates<\/a> that make for a simple email creation process\u2013and messages that resonate in the inbox.<\/span><\/p>\n

What is a subscriber email?<\/span><\/h2>\n

When a prospect or customer provides your company with their email information and opts-in to give you permission to email them, they become an email subscriber on your list.\u00a0 A subscriber email might take on the form of a welcome message<\/a> when they initially provide and confirm their email address. It might offer them a special birthday message, or be an attempt to win back a subscriber whose engagement seems to have waned.\u00a0<\/span><\/p>\n

The intent of the subscriber email can vary\u2013but is typically to further build the relationship with a subscriber over time.<\/span><\/p>\n

Why are subscriber emails important?\u00a0<\/span><\/h2>\n

While having a person join your email list is a great first step\u2013it\u2019s probably not the only goal you have for the relationship. Ultimately, you might hope that your email convinces them to buy something, further engage with a product, interact with your company, or become a more active member of your organization\u2019s community or cause.<\/span><\/p>\n

Email is lauded for its high return on investment<\/a> and comparatively low cost compared to other channels\u2014but seeing that payoff from email requires far more than simply having an email address. Subscriber emails help you build a customer relationship, and learn more about they types of messages your individual subscribers respond to and engage with, based on the email metrics you use to gauge performance<\/a>. With every subscriber email you send, you have an opportunity to further engage with the customer, and possibly, convert them into whatever action it is that you have for your email program.<\/span><\/p>\n

5 Great Subscriber Email Examples\u00a0<\/span><\/h2>\n

Example 1: Welcome email<\/span><\/h3>\n

Zo\u00ebs Kitchen\u2019s welcome email for their reward program summarizes how people earn points, both through the app or in-store. It then prompts the subscriber to make an order.<\/span><\/p>\n

\"email
Source: <\/span>ReallyGoodEmails<\/span><\/a><\/figcaption><\/figure>\n

Want to send a welcome email? Get started here.<\/a>\u00a0<\/span><\/p>\n

Example 2: Birthday email example<\/span><\/h3>\n

Birthday emails are one of the most common subscriber emails. One way to stand out in the inbox is to send birthday emails before the actual day.<\/span><\/p>\n

Outdoor Voices celebrates their subscribers\u2019 half birthday, sending them an email with a discount code before their big day, showing subscribers they\u2019re thinking ahead. Then on their actual birthday, they send another email with a discount code, too.\u00a0<\/span><\/p>\n\"Outdoor\n

 <\/p>\n

\"Birthday<\/span><\/p>\n

Want to send a birthday email? Get started here.<\/a><\/p>\n

Example 3: Anniversary email example<\/span><\/h3>\n

User anniversary emails are a great place to utilize personalized data about past purchases or activity\u2014and encourage them to keep it up. SurveyMonkey celebrates its users once they hit their first anniversary.<\/span><\/p>\n\"Email\n

Want to send an anniversary email? Get started here.\u00a0<\/a><\/p>\n

Example 4: Post-purchase email example<\/span><\/h3>\n

Post-purchase emails work best when they\u2019re short and sweet\u2014like Athena Club does. They let the subscribers know how long leaving a review will take (ten seconds) and show appreciation for taking the time.<\/span><\/p>\n\"email\n

Want to send a post-purchase email? Get started here<\/a>.<\/p>\n

Free subscriber email templates\u00a0<\/span><\/h2>\n

To help marketers give their subscribers a bit of love, we created these Free Email Templates<\/a>. All free, and fully optimized for over 100+ email clients, apps, and devices\u2013including Dark Mode. You\u2019ll find subscriber templates for:\u00a0<\/span><\/p>\n