{"id":4995,"date":"2018-02-20T00:00:00","date_gmt":"2018-02-20T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/8-email-hacks-you-never-knew-existed\/"},"modified":"2023-07-12T17:13:43","modified_gmt":"2023-07-12T21:13:43","slug":"8-email-hacks-you-never-knew-existed","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/8-email-hacks-you-never-knew-existed","title":{"rendered":"8 Email Hacks You Never Knew Existed"},"content":{"rendered":"<p>Email hacks are a way of life for email developers. Whether it\u2019s hacking at code to ensure it renders perfectly on everything from Lotus Notes to Gmail or creating something new that\u2019s not been done before in email.<\/p>\n<p>At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks\u2014from coding tricks to use in email to tools that can help you improve your day-to-day workflows.<\/p>\n<p>Today, we\u2019re making these sessions available to everyone. Read on for tricks and techniques you never thought were possible in email.<\/p>\n<div class=\"cta\">\n<table>\n<tbody>\n<tr>\n<td class=\"block-1\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/tedc16-tickets.png\" alt=\"\"><\/td>\n<td class=\"block-2\">\n<h2>Get Budget and Buy-In to Attend Litmus Live<\/h2>\n<p>Convince your boss and make your case to attend the best email marketing conference of the year with our customizable Justify Your Trip guide.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" target=\"_blank\" href=\"http:\/\/pages.litmus.com\/convince-your-boss-LL18\">Download the guide \u2192<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Build emails without tables<br \/>\n<span style=\"font-size: 18px\">by Mark Robbins (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/M_J_Robbins\">@M_J_Robbins<\/a>)<\/span><\/h2>\n<p>Ask any email developer how to code an email and the answer will be the same\u2014use tables. However, the only email clients that truly require tables to structure HTML emails now are Outlook 2007-2016 and Windows 10 Mail, because they use Microsoft Word as their rendering engine. Watch and learn how Mark eschews tables in favor of divs to build an email.<\/p>\n<p><iframe title=\"Get Off the table by Mark Robbins\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sr1iBfWCchs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Learn more about table-less email:<\/h3>\n<ul>\n<li>The Email Design Podcast: <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/email-design-podcast-91-building-litmus-latest-newsletter-without-html-tables\">Building Litmus\u2019 Latest Newsletter Without HTML Tables<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/community\/discussions\/7148-how-litmus-didn-t-use-tables-for-its-first-email-newsletter-of-2018\">Litmus Community: How and Why Litmus Didn&#8217;t Use Tables for its First Email Newsletter for 2018<\/a><\/li>\n<li>Read Mark&#8217;s write up on how to &#8220;Get Off the Table&#8221;<\/li>\n<\/ul>\n<h2>Add a Cool Duo-Tone Effect to Your Images<br \/>\n<span style=\"font-size: 18px\">by Kimberly Connell (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/r_kimberlyc\">@r_kimberlyc<\/a>)<\/span><\/h2>\n<p>Kimberly wanted to create a tool that would make it easy for customers to be able to edit images with a cool duo-toned effect without needing to use an image editor. Watch as she walks through the thought-process behind <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/codepen.io\/cvasquez\/full\/yXaxRR\/\">Duo-Toner<\/a> and how the tool works.<\/p>\n<p><iframe title=\"Duo-Toner by Kimberly Connell\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2FrebfP968A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Add to Calendar Links in Email<br \/>\n<span style=\"font-size: 18px\">By Kevin Mandeville (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/KevinMandeville\">@KevinMandeville<\/a>)<\/span><\/h2>\n<p>Making it easy for a subscriber to add an event to their own calendar from an email is a handy technique for email marketers in the events industry. Kevin shares the technique he used for embedding \u201cSave the Date\u201d links in Litmus\u2019 emails and explains how you can do the same.<\/p>\n<p><iframe title=\"Add to Calendar Links By Kevin Mandeville\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BMI5QZQXgJA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>An Alternative Technique for ALT Text<br \/>\n<span style=\"font-size: 18px\">by Steven Collins (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/theotherstevenc\">@theotherstevenc<\/a>)<\/span><\/h2>\n<p>Correctly implementing the ALT attribute in your emails is one of the most impactful things you can do to make your emails more accessible. Screen readers read aloud the text in the ALT attribute so that people with a visual impairment can understand the context of the image in an email. Steven shows us an out-of-the-box technique that takes the ALT attribute out of the image and into the email.<\/p>\n<p><iframe title=\"An Alternative Theory by Steven Collins\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XS-CPncIsjo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Take Photos From Your Email<br \/>\n<span style=\"font-size: 18px\">by Remi Parmentier (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/HTeuMeuLeu\">@HTeuMeuLeu<\/a>)<\/span><\/h2>\n<p>Remi illustrated how far email development can be pushed by embedding an image in an email using the email to take the photo. You heard right: A camera feature embedded in an email. A truly unique idea!<\/p>\n<p><iframe title=\"Email Camera by Remi Parmentier\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/m9u11l_7Y2A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Learn more:<\/h3>\n<ul>\n<li>Read Remi&#8217;s write-up on the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/emails.hteumeuleu.com\/email-camera-2fb5f237d2e4\">Email Camera<\/a><\/li>\n<\/ul>\n<h2>An Email Framework to Simplify Email Development<br \/>\n<span style=\"font-size: 18px\">by Nicolas Garnier (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Nico_g\">@Nico_g<\/a>)<\/span><\/h2>\n<p>Email code is complicated. Nicolas has developed a framework that makes it easier to create emails that are responsive and look great without complicated code. It\u2019s called <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/mjml.io\/\">MJML<\/a>.<\/p>\n<p><iframe title=\"MJML by Nicolas Garnier\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9xI8RekYxME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Making Background Images Responsive<br \/>\n<span style=\"font-size: 18px\">by Wilbert Heinen (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/wilbertheinen\">@wilbertheinen<\/a>)<\/span><\/h2>\n<p>Without question, every email needs to be responsive by design. However, scaling background images in email for responsive purposes can be problematic. Watch as Wilbert explains how using the viewport width can help with this issue.<\/p>\n<p><iframe title=\"VW to the Rescue by Wilbert Heinen\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/alNdmC1Ojtw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Adding White Space to Your Preview Text<br \/>\n<span style=\"font-size: 18px\">by Jaina Mistry (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/jainamistry\">@jainamistry<\/a>)<\/span><\/h2>\n<p>It\u2019s frustrating when the text after your preview text sneaks into view in some inboxes. Email marketers have fought against this by simply ensuring the preview text is over a certain length. Well, there\u2019s now another option. In this #EmailHacks session Jaina shares a technique to help you keep your preview text clean.<\/p>\n<p><iframe title=\"The &amp;zwnj;&amp;nbsp; Preview Text Hack by Jaina Mistry\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d5lwydFLnd4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Learn more:<\/h3>\n<ul>\n<li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/the-little-known-preview-text-hack-you-may-want-to-use-in-every-email\">The Little-Known Preview Text Hack You May Want to Use in Every Email<\/a><\/li>\n<\/ul>\n<p>Every single one of these email hacks proves there\u2019s more to email development than table&gt;tr&gt;td. What #EmailHacks can you come up with? Share them with the <a rel=\"noopener\" href=\"https:\/\/litmus.com\/community\">Litmus Community<\/a>!<\/p>\n<h2>Sign up to receive Litmus Live email updates<\/h2>\n<p>Hear about speaker, ticket, and agenda updates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks\u2014from coding tricks to use in email to tools that can help you improve your day-to-day workflows. Today, we\u2019re making these sessions available to everyone. Read on for tricks and techniques you never thought were possible in email.<\/p>\n","protected":false},"author":3,"featured_media":5004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[238,488,179],"blog_category":[53],"class_list":["post-4995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-alt-text","tag-litmus-live","tag-responsive-email","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Email Hacks You Never Knew Existed - Litmus<\/title>\n<meta name=\"description\" content=\"At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks\u2014from coding tricks to use in email to tools that can help you improve your day-to-day workflows. 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