{"id":50328,"date":"2022-07-01T08:00:00","date_gmt":"2022-07-01T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=50328"},"modified":"2025-12-12T08:47:26","modified_gmt":"2025-12-12T13:47:26","slug":"favorite-emails-june-2022","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/favorite-emails-june-2022","title":{"rendered":"The Litmus Team\u2019s Favorite Emails of June 2022"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_628f8d21b4ce6\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400\">We\u2019re at the halfway point of 2022 and marketers aren\u2019t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers\u2019 attention.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-personalization101-preparation\/?_thumbnail_id=47371\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">personalization<\/span><\/a><span style=\"font-weight: 400\">\u2014read on to see the emails that caught our eyes this month.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#meundies\"><span style=\"font-weight: 400\">MeUndies<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#google-store\"><span style=\"font-weight: 400\">Google Store<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#todoist\"><span style=\"font-weight: 400\">Todoist<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#studio\"><span style=\"font-weight: 400\">Studio<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#boux-avenue\"><span style=\"font-weight: 400\">Boux Avenue<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#dense-discovery\"><span style=\"font-weight: 400\">Dense Discovery<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#anthropologie\"><span style=\"font-weight: 400\">Anthropologie<\/span><\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Jess Materna, Director of Product Marketing<br \/>\n<\/span><\/h2>\n<h3 id=\"meundies\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.meundies.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">MeUndies<\/span><\/a><\/h3>\n<p><strong>Subject Line:<\/strong> <span style=\"font-weight: 400\">This new print is Ink-credible \ud83d\udc19<br \/>\n<\/span><strong>Preview Text: <\/strong><span style=\"font-weight: 400\">Yea, it&#8217;s an octopus.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50324\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/MeUndies-email-example.jpg\" alt=\"MeUndies email example\" width=\"549\" height=\"1200\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/MeUndies-email-example.jpg 549w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/MeUndies-email-example-137x300.jpg 137w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/MeUndies-email-example-468x1024.jpg 468w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/>\n<p><strong>Jess says: <\/strong><span style=\"font-weight: 400\">I love the tone and personality of this email! \ud83d\ude02 It&#8217;s short and sweet\u2014and cheeky (pun intended). I love the underwater\/ripple effect on the main image paired with the close-up still of the print below.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Jaina Mistry, Senior Email Marketing Manager\u00a0<\/span><\/h2>\n<h3 id=\"google-store\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/store.google.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Google Store<\/span><\/a><\/h3>\n<p><strong>Subject Line:<\/strong><span style=\"font-weight: 400\"> The Father\u2019s Day Gift Guide<br \/>\n<\/span><strong>Preview Text:<\/strong> <span style=\"font-weight: 400\">Bring on the big hugs.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50332\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Google-store-email-example.jpg\" alt=\"Google store email example\" width=\"1200\" height=\"811\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Google-store-email-example.jpg 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Google-store-email-example-300x203.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Google-store-email-example-1024x692.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Google-store-email-example-768x519.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Google-store-email-example-700x473.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<p><strong>Jaina says:<\/strong> <span style=\"font-weight: 400\">I have to applaud Google for always consistently doing a great job of showing diversity in their emails, like in this one for Father\u2019s Day. <\/span><\/p>\n<h3 id=\"todoist\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/todoist.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Todoist<\/span><\/a><\/h3>\n<p><strong>Subject Line:<\/strong><span style=\"font-weight: 400\"> Our Pro and Business prices are changing<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50326\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Todoist-email-example.jpg\" alt=\"Todoist email example\" width=\"571\" height=\"1030\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Todoist-email-example.jpg 571w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Todoist-email-example-166x300.jpg 166w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Todoist-email-example-568x1024.jpg 568w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/>\n<p><strong>Jaina says:<\/strong> <span style=\"font-weight: 400\">Emails about increases in prices or changes to services are never easy to do right, but Todoist did a pretty good job with this one. It\u2019s friendly, transparent, and even answers a bit about why the prices have increased.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Martyn Lee, Marketing Manager at Kickdynamic<\/span><\/h2>\n<h3 id=\"studio\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.studio.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Studio<\/span><\/a><\/h3>\n<p><strong>Subject Line: <\/strong><span style=\"font-weight: 400\">Clearance! <\/span><span style=\"font-weight: 400\">When it\u2019s gone, it\u2019s gone!<br \/>\n<\/span><strong>Preview Text:<\/strong> <span style=\"font-weight: 400\">Deals to suit your budget.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50327\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Studio-email-example-1.jpg\" alt=\"Studio email example\" width=\"1200\" height=\"811\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Studio-email-example-1.jpg 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Studio-email-example-1-300x203.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Studio-email-example-1-1024x692.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Studio-email-example-1-768x519.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Studio-email-example-1-700x473.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<p><strong>Martyn says:<\/strong><span style=\"font-weight: 400\"> This email from Studio really grabs the attention of the reader. By using the recipient&#8217;s first name in the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/personalized-experience-using-crm-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">personalized image header<\/span><\/a><span style=\"font-weight: 400\">, it instantly feels engaging. When scrolling through you\u2019re met with a vibrant email with lots of great offers. What&#8217;s not to love?!<\/span><\/p>\n<h3 id=\"boux-avenue\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.bouxavenue.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Boux Avenue<\/span><\/a><\/h3>\n<p><strong>Subject Line: <\/strong><span style=\"font-weight: 400\">What\u2019s on your packing list?<br \/>\n<\/span><strong>Preview Text:<\/strong> <span style=\"font-weight: 400\">Find your perfect summer fits\u2026<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50333\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Boux-Avenue-email-example.jpg\" alt=\"Boux Avenue email example\" width=\"965\" height=\"811\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Boux-Avenue-email-example.jpg 965w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Boux-Avenue-email-example-300x252.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Boux-Avenue-email-example-768x645.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Boux-Avenue-email-example-700x588.jpg 700w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\n<p><strong>Martyn says:<\/strong><span style=\"font-weight: 400\"> This email from Boux Avenue is perfectly timed: Everyone is planning or taking their summer vacations. Along with the vacay-vibes theming, they also included a fun poll asking readers which items they are most excited about buying.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Justin Lieberthal, Solutions Engineer<\/span><\/h2>\n<h3 id=\"dense-discovery\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.densediscovery.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Dense Discovery<\/span><\/a><\/h3>\n<p><strong>Subject Line: <\/strong><span style=\"font-weight: 400\">191 \/ Wanted: YIMBYs and QIMBYs<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img decoding=\"async\" class=\"alignnone size-full wp-image-50325\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Dense-Discovery-email-example.jpg\" alt=\"Dense Discovery email example\" width=\"1116\" height=\"811\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Dense-Discovery-email-example.jpg 1116w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Dense-Discovery-email-example-300x218.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Dense-Discovery-email-example-1024x744.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Dense-Discovery-email-example-768x558.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Dense-Discovery-email-example-700x509.jpg 700w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/span><\/p>\n<p><strong>Justin says: <\/strong><span style=\"font-weight: 400\"><strong>\u00a0<\/strong>Dense Discovery is an &#8220;always read.\u201d This is putting the entire &#8220;Dense Discovery&#8221; newsletter in the running for great content, more so than the email itself.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are so many reasons this email should be considered best in class: simple yet engaging magazine-inspired design, fresh and interesting content every single week (lead by a personal anecdote and musings from the newsletter author), and links to cool apps and resources I may never have come across. They even include\u00a0 tasteful ads and classifieds that don&#8217;t just feel slapped on as an afterthought.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Maria Coleman, Senior Content Marketing Manager<\/span><\/h2>\n<h3 id=\"anthropologie\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.anthropologie.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Anthropologie<\/span><\/a><\/h3>\n<p><strong>Subject Line: <\/strong><span style=\"font-weight: 400\">This top doesn&#8217;t get reviews. It gets FAN LETTERS.<br \/>\n<\/span><strong>Preview Text:<\/strong> <span style=\"font-weight: 400\">Speaking of stunning: 30% off our Gleaming Primrose Event<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50334\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Anthropologie-email-example.jpg\" alt=\"Anthropologie email example\" width=\"426\" height=\"811\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Anthropologie-email-example.jpg 426w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Anthropologie-email-example-158x300.jpg 158w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/>\n<p><strong>Maria says:<\/strong> <span style=\"font-weight: 400\">I love that you can see the scrolling &#8220;fan letters&#8221; or social proof immediately upon opening the email. The motion draws your eye and you can&#8217;t help but read why shoppers are loving this top. It creates an urgency to shop and be seen in this fan-favorite themed email.<\/span><\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/checklist-recommended-clients.png\" width=\"601\" height=\"774\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px\">\n<p class=\"zero\"><strong>Ensure your designs come across right<br \/>\n<\/strong><\/p>\n<p class=\"zero\">Broken emails lead to less conversions. Preview your emails across 100+ email clients, apps, and devices to ensure an on-brand, error-free subscriber experience. Every time.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimize your emails<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A round-up of our favorite emails of June 2022.<\/p>\n","protected":false},"author":25,"featured_media":50329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10310,10266,478,9363,1173,65,10264],"blog_category":[10306],"class_list":["post-50328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animated-gifs","tag-animation","tag-design","tag-email-marketing-strategy","tag-email-marketing-trends","tag-subject-lines","tag-subscriber-experience","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Litmus Team\u2019s Favorite Emails of June 2022 - Litmus<\/title>\n<meta name=\"description\" content=\"Check out our favorite emails from June 2022! Get inspired by innovative designs, compelling copy, and effective email marketing strategies. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/favorite-emails-june-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Litmus Team\u2019s Favorite Emails of June 2022\" \/>\n<meta property=\"og:description\" content=\"Check out our favorite emails from June 2022! Get inspired by innovative designs, compelling copy, and effective email marketing strategies. 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