{"id":50556,"date":"2022-07-08T11:01:41","date_gmt":"2022-07-08T15:01:41","guid":{"rendered":"https:\/\/www.litmus.com\/?p=50556"},"modified":"2025-12-11T12:21:50","modified_gmt":"2025-12-11T17:21:50","slug":"email-client-market-share-june-2022","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022","title":{"rendered":"Email Client Market Share in June 2022"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_d67bdc717078734e4ac3ffab7d101b85\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">What are the top email clients in June 2022? Here\u2019s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode\u2014plus the shifts that took place from May to June 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we jump in, we\u2019ve got an update. We\u2019ve added detection for the following nine email clients:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orange.fr<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">QQ Mail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bell Mail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">163 Mail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Naver<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videotron Webmail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Xfinity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outlook Web Access<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BT Internet<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019re excited to add these webmail clients to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Email Analytics<\/span><\/a><span style=\"font-weight: 400;\">, and will continue to measure their impact with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email client market share<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Email Analytics<\/span><\/a><span style=\"font-weight: 400;\">, you may have noticed these email clients\u00a0 last month in your Email Analytics reports under \u201cweb version.\u201d For more on what \u201cweb version\u201d means, visit our <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/181-what-does-web-version-and-other-mean-within-my-results\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Help Center<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6; height: 168px;\" width=\"569\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\">\n<p class=\"zero\"><strong>Before diving in, we always like to note:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">As of fall 2021, the category \u201cApple\u201d includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-october-2021\/\"><span style=\"font-weight: 400;\">in this blog post<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<br \/>\n<\/span><\/span><\/span><\/li>\n<li>Apple\u2019s <a style=\"font-family: inherit; font-size: inherit; text-align: var(--bs-body-text-align);\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources\/\">Mail Privacy Protection<\/a><span style=\"font-weight: 400;\"> (MPP) hides device data so we aren\u2019t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don\u2019t differentiate between MPP and non-MPP in the user agent data it passes.<\/span><\/li>\n<\/ul>\n<\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\"><br \/>\nTop 10 most popular email clients<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The top 3 most popular email clients for June 2022 are Apple, Gmail, and Outlook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the top 10:<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50590\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Top-10-email-clients-in-a-chart.png\" alt=\"Top 10 email clients in a chart\" width=\"1279\" height=\"1296\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Top-10-email-clients-in-a-chart.png 1279w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Top-10-email-clients-in-a-chart-296x300.png 296w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Top-10-email-clients-in-a-chart-1011x1024.png 1011w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Top-10-email-clients-in-a-chart-768x778.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Top-10-email-clients-in-a-chart-700x709.png 700w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple: <\/span>58.3%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Gmail: 28.6%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Outlook: 4.4%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Yahoo Mail: 3.3%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google Android: 1.6%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Outlook.com: 0.8%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Samsung Mail: 0.3%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Orange.fr: 0.1%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Windows Live Mail: 0.08%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Web.de: 0.05%<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">From May to June, Apple\u2019s market share increased slightly, from <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-may-2022\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">58.0%<\/span><\/a><span style=\"font-weight: 400;\"> to 58.3%. Something worth noting: Since we were first able to start tracking Apple privacy-impacted opens, Apple\u2019s share has increased by 13.4% (from <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-october-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">51. 4% in October 2021<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at each Apple subcategory:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Apple Mail Privacy Protection: 53.2%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Apple Mail (macOS Mail): 2.5%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Apple iPhone (iOS Mail): 2.3%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Apple iPad (iPadOS Mail): 0.3%<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Apple Mail Privacy Protection has gone up\u2014from 52.2% to 53.2%\u2014and is still the most popular Apple subcategory. Apple Mail (macOS Mail) is in second place, replacing Apple iPhone (iOS Mail) which was the second most popular Apple subcategory last month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second most popular email client is Gmail at 28.6%, up from 28.1% in May 2022. Outlook is the third most popular email client, with 4.4% share in June 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the top seven email clients have remained the same, we have seen a notable shift. Now that we are able to detect Orange.fr, it\u2019s in eighth place. With this, GMX has been booted from the top ten. This shift is due to our new ability to track it, not necessarily because usage increased.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong><b>Want more data and trends? Check out our <\/b><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><b>email client market share<\/b><\/a><b> site, which includes Apple\u2019s MPP data, pre and post-MPP launch.<\/b><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">Most popular reading environments<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s a look at reading environments:<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50589\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Opens-by-environment-chart.png\" alt=\"Opens by environment chart\" width=\"785\" height=\"532\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Opens-by-environment-chart.png 785w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Opens-by-environment-chart-300x203.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Opens-by-environment-chart-768x520.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Opens-by-environment-chart-700x474.png 700w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Apple Mail Privacy Protection: 52.7%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Webmail: 35.0%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Desktop: 6.9%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Mobile: 4.4%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Other: 1%<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After Apple Mail Privacy Protection, which accounts for 52.7% of the share, webmail is the most popular reading environment at 35%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since October 2021, we\u2019ve been able to track MPP with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Email Analytics<\/span><\/a><span style=\"font-weight: 400;\">. Back then, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-october-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mobile\u2019s share was 30.7%<\/span><\/a><span style=\"font-weight: 400;\">, while <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-october-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">desktop was 14%<\/span><\/a><span style=\"font-weight: 400;\">. Now, both reading environments have dwindled; mobile holds a 4.4% share, and desktop holds a 6.9%. Since MPP affects <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/apple-mail-privacy-protection-for-marketers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">any email opened from the Apple Mail app<\/span><\/a><span style=\"font-weight: 400;\"> on any device (including desktop and mobile), this decrease may be attributed to MPP.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Most popular mobile opens<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The top three mobile email clients are Apple iPhone (iOS Mail), Google Android, and Samsung Mail\u2014same as last month.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50587\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Most-popular-mobile-opens-chart.png\" alt=\"Most popular mobile opens chart\" width=\"785\" height=\"501\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Most-popular-mobile-opens-chart.png 785w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Most-popular-mobile-opens-chart-300x191.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Most-popular-mobile-opens-chart-768x490.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Most-popular-mobile-opens-chart-700x447.png 700w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple iPhone (iOS Mail): 52.3%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Android: 35.3%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samsung Mail: <\/span><span style=\"font-weight: 400;\">6.1%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-may-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">May 2022<\/span><\/a><span style=\"font-weight: 400;\">, Samsung Mail became the third most popular mobile email client, a spot previously held by Apple iPad (iPadOS Mail). It has maintained its spot, and increased from 5.9% to 6.1%.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Most popular webmail opens<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most popular webmail clients for June 2022 are Gmail, Yahoo Mail, and Outlook.com.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50588\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/most-popular-webmail-opens-chart.png\" alt=\"most popular webmail opens chart\" width=\"785\" height=\"501\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/most-popular-webmail-opens-chart.png 785w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/most-popular-webmail-opens-chart-300x191.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/most-popular-webmail-opens-chart-768x490.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/most-popular-webmail-opens-chart-700x447.png 700w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gmail: 86.8%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yahoo Mail: 9.9%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outlook.com: 2.3%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As far as rankings go, the top three are still the same. Both Gmail and Yahoo Mail have increased, from <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-may-2022\"><span style=\"font-weight: 400;\">86.7%<\/span><\/a><span style=\"font-weight: 400;\"> to 86.8% and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-may-2022\"><span style=\"font-weight: 400;\">9.4%<\/span><\/a><span style=\"font-weight: 400;\"> to 9.9%, respectively. Outlook.com dropped a bit from <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-may-2022\/\"><span style=\"font-weight: 400;\">2.9% last month<\/span><\/a><span style=\"font-weight: 400;\"> to 2.3%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering why we categorize Gmail as webmail? Learn <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/166-how-are-gmail-opens-reported-within-email-analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how Gmail opens are reported in Email Analytics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Most popular desktop opens<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As for desktop, the three most popular clients are still Outlook, Apple Mail (macOS Mail), and Windows Live Mail.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50586\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Most-popular-desktop-opens-chart.png\" alt=\"Most popular desktop opens chart\" width=\"785\" height=\"501\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Most-popular-desktop-opens-chart.png 785w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Most-popular-desktop-opens-chart-300x191.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Most-popular-desktop-opens-chart-768x490.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Most-popular-desktop-opens-chart-700x447.png 700w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outlook: 63.2%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple Mail (macOS Mail): 35.5%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Windows Live Mail: 1.1%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Outlook continues to take the lead as the most popular desktop email client, at 63.2%. As it continues to grow, we\u2019ve seen Apple Mail (macOS Mail)\u2014in second\u2014decline over the past few months. This could also be attributed to MPP.<\/span><\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-48913\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Mail-Privacy-Protection-and-Email-Marketing.jpg\" alt=\"image of Litmus' Mail Privacy Protection and Email marketing guide\" width=\"720\" height=\"576\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Mail-Privacy-Protection-and-Email-Marketing.jpg 720w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Mail-Privacy-Protection-and-Email-Marketing-300x240.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Mail-Privacy-Protection-and-Email-Marketing-700x560.jpg 700w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\"><strong>MPP and Email Marketing: Your 5 Step Response Guide<\/strong><\/p>\n<p class=\"zero\">Get you up to speed on what MPP means for your email strategy, with ways to re-evaluate email performance.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/mpp-and-email-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">GET THE GUIDE<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span style=\"font-weight: 400;\"><br \/>\nLight Mode vs. Dark Mode opens<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Light Mode is the most popular reading environment, with 74.2% of the overall share.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-50585\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Light-vs-dark-mode-chart.png\" alt=\"Light vs dark mode chart\" width=\"785\" height=\"501\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Light-vs-dark-mode-chart.png 785w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Light-vs-dark-mode-chart-300x191.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Light-vs-dark-mode-chart-768x490.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Light-vs-dark-mode-chart-700x447.png 700w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Light Mode: <\/span><b>74.2%<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dark Mode: <\/span><b>25.9%<\/b><\/li>\n<\/ol>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dark Mode<\/span><\/a><span style=\"font-weight: 400;\"> accounts for the remaining 25.9%. Its popularity increased slightly from May to June 2022, up from <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-may-2022\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">25.6%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What about <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> subscribers?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These insights provide an at-a-glance look at the market share of email clients. Though powerful, these data points should be used as a reference point in addition to your audience insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the time to understand what\u2019s trending with your audience\u2014and deliver a truly memorable and tailored subscriber experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Where did we get all this data?<\/strong> Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Email Analytics<\/span><\/a><span style=\"font-weight: 400;\"> from June 1-30, 2022. It highlights global trends across all industries and verticals. Some email clients may be over- or under-represented, particularly with mobile and webmail. This is due to image blocking or image caching, most notably with Gmail. Still curious? <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/127-how-does-email-analytics-actually-work\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn how we get this data<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/06\/apple-mail-audience.png\" alt=\"apple-mail-audience\" width=\"568\" height=\"568\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\">\n<p class=\"zero\"><strong><b>Get insights into <\/b><b><i>your<\/i><\/b><b> audience\u2014with Litmus Email Analytics<\/b><\/strong><\/p>\n<p class=\"zero\">Get visibility into your audience\u2014Apple Mail and otherwise\u2014so you can see how much your program is being impacted by MPP, adapt for the future, and continue to create more effective campaigns, faster.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\/plus\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a Demo<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 June\u2019s 2022\u2019s email client market share data.<\/p>\n","protected":false},"author":25,"featured_media":50557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10268,10251,681,9363],"blog_category":[10306],"class_list":["post-50556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-campaign-planning","tag-email-client","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Most Popular Email Clients in June 2022 - Litmus<\/title>\n<meta name=\"description\" content=\"View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 June\u2019s 2022\u2019s email client market share data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Client Market Share in June 2022\" \/>\n<meta property=\"og:description\" content=\"View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 June\u2019s 2022\u2019s email client market share data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-08T15:01:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T17:21:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/ECMS_2022-June.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Most Popular Email Clients in June 2022 - Litmus","description":"View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 June\u2019s 2022\u2019s email client market share data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022","og_locale":"en_US","og_type":"article","og_title":"Email Client Market Share in June 2022","og_description":"View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 June\u2019s 2022\u2019s email client market share data.","og_url":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2022-07-08T15:01:41+00:00","article_modified_time":"2025-12-11T17:21:50+00:00","og_image":[{"width":1380,"height":726,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/ECMS_2022-June.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022"},"author":{"name":"","@id":""},"headline":"Email Client Market Share in June 2022","datePublished":"2022-07-08T15:01:41+00:00","dateModified":"2025-12-11T17:21:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022"},"wordCount":6,"commentCount":0,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/ECMS_2022-June.jpg","keywords":["Campaign Planning","Email Client","Email Client Market Share","Email Marketing Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022","url":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022","name":"Most Popular Email Clients in June 2022 - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/ECMS_2022-June.jpg","datePublished":"2022-07-08T15:01:41+00:00","dateModified":"2025-12-11T17:21:50+00:00","description":"View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 June\u2019s 2022\u2019s email client market share data.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/ECMS_2022-June.jpg","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/ECMS_2022-June.jpg","width":1380,"height":726,"caption":"photo of person typing on keyboard with text overlay: June 2022 email client market share"},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-june-2022#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Email Client Market Share in June 2022"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/50556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=50556"}],"version-history":[{"count":20,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/50556\/revisions"}],"predecessor-version":[{"id":121615,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/50556\/revisions\/121615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/50557"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=50556"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=50556"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=50556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}