{"id":50733,"date":"2022-07-14T08:00:00","date_gmt":"2022-07-14T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=50733"},"modified":"2022-07-18T17:39:44","modified_gmt":"2022-07-18T21:39:44","slug":"hubspot-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/hubspot-marketing-trends","title":{"rendered":"HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_62cdc763a11f9\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works\u2014and it continues to be unmatched when it comes to return on investment (ROI), resulting in a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$36 return<\/span><\/a><span style=\"font-weight: 400;\"> for every $1 spent. And when we asked the email community surveyed as part of our <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2021 State of Email report<\/span><\/a><span style=\"font-weight: 400;\">, 79% of respondents ranked email as their top three most impactful marketing channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you get the most out of your email marketing to keep subscribers engaged and converting\u2013while simultaneously <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-for-first-party-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">collecting the data <\/span><\/a><span style=\"font-weight: 400;\">that will help you continually refine your approach?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We partnered with our friends at <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> to share our insights on the 2022 email marketing trends you can leverage, as part of their <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=hscm-Litmus-SOM-2022-blg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">State of Marketing Trends 2022 report<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 In our chapter, you\u2019ll learn our suggestions for establishing an email marketing game plan that shows ways to tap into more data, identify meaningful performance, and boost email engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find specific details on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Email\u2019s ability to tap into <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/four-types-of-data\/\" target=\"_blank\" rel=\"noopener\">zero- and first-party data <\/a><\/strong><span style=\"font-weight: 400;\">to create messages personalized to each subscriber.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Adjusting how you <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\" target=\"_blank\" rel=\"noopener\">measure email campaign success<\/a><\/strong><span style=\"font-weight: 400;\"> now that <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/mpp-in-email-marketing-response\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Apple\u2019s Mail Privacy Protection (MPP) <\/span><\/a><span style=\"font-weight: 400;\">has complicated open rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Key audience engagement benchmarks<\/strong><span style=\"font-weight: 400;\"> to help you better understand your audience\u2014and what they want to see in their inbox.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll also learn trends in content marketing, social media, video, and digital advertising that will help you build a smarter and more sophisticated marketing strategy in 2022.\u00a0<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=hscm-Litmus-SOM-2022-blg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Download the guide<\/span><\/a><span style=\"font-weight: 400;\"> now to find all the latest trends, audience insights, and tools you need to know to stake your claim as a digital marketing rock star.\u00a0<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn marketing trends from HubSpot\u2019s latest report, along with key email marketing trends and strategies Litmus recommends in 2022 to outperform your goals<\/p>\n","protected":false},"author":25,"featured_media":50735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9363,1173,416,10292],"blog_category":[10306],"class_list":["post-50733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-marketing-strategy","tag-email-marketing-trends","tag-measurement","tag-subscriber-data","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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