{"id":51144,"date":"2022-08-02T08:00:00","date_gmt":"2022-08-02T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=51144"},"modified":"2025-12-12T08:49:33","modified_gmt":"2025-12-12T13:49:33","slug":"the-litmus-teams-favorite-emails-of-july-2022","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/the-litmus-teams-favorite-emails-of-july-2022","title":{"rendered":"The Litmus Team\u2019s Favorite Emails of July 2022"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_628f8d21b4ce6\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400\">Summer is in full swing and email marketers are taking full advantage by dropping lots of fun, summery emails into our inboxes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">From emails promoting delicious food to cocktail recipes and summer outfits, this round up of our favorite emails is sure to get anyone in the mood for a summer vacay!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#diaspora\">Diaspora Co.<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#plt\">PrettyLittleThing<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#coop\">Co-op<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#bombas\"><span style=\"font-weight: 400\">Bombas<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#seek-and-swoon\">Seek &amp; Swoon<\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Kimberly Huang, Content Marketing Specialist<\/span><\/h2>\n<h3 id=\"diaspora\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.diasporaco.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Diaspora Co.<\/span><\/a><\/h3>\n<p><strong>Subject Line:<\/strong> <span style=\"font-weight: 400\">Fiery, Smoky, Delicious \u2014 Tandoori Masala is Here! \ud83d\udd25<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Preview Text: <span style=\"font-weight: 400\">Plus: Tadka Spoons are BACK!!!<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-51146 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Diaspora-Co-1.jpg\" alt=\"Diaspora Co.\" width=\"1800\" height=\"1216\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Diaspora-Co-1.jpg 1800w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Diaspora-Co-1-300x203.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Diaspora-Co-1-1024x692.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Diaspora-Co-1-768x519.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Diaspora-Co-1-1536x1038.jpg 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Diaspora-Co-1-700x473.jpg 700w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\n<p><strong>Kimberly says: <span style=\"font-weight: 400\">The <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-design\/\"><span style=\"font-weight: 400\">email design<\/span><\/a><span style=\"font-weight: 400\"> stood out to me here. The bullet points make it easy to scan and read, and the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\/\"><span style=\"font-weight: 400\">animated GIF<\/span><\/a><span style=\"font-weight: 400\"> kept me engaged as I scrolled through the email. Plus, the color palette stands out\u2014it really ties into theme of the product they&#8217;re featuring. Lastly, the fire illustration they imbued throughout the design adds a touch of brand personality without competing with the email&#8217;s main message\/goal.<\/span><\/strong><\/p>\n<h2><span style=\"font-weight: 400\">Martyn Lee, Marketing Manager\u00a0<\/span><\/h2>\n<h3 id=\"plt\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.prettylittlething.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">PrettyLittleThing<\/span><\/a><\/h3>\n<p><strong>Subject Line:<\/strong><span style=\"font-weight: 400\"> Arrived: Your summer style guide<br \/>\n<\/span><strong>Preview Text:<b>\u00a0<\/b><span style=\"font-weight: 400\">With up to 70% off!<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-51147\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/PLT.jpg\" alt=\"PrettyLittleThing\" width=\"955\" height=\"811\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/PLT.jpg 955w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/PLT-300x255.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/PLT-768x652.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/PLT-700x594.jpg 700w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/>\n<p><strong>Martyn says:<\/strong> <span style=\"font-weight: 400\">This email from PrettyLittleThing is a fabulous example of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-content-automation-for-personalization\/\"><span style=\"font-weight: 400\">how to use content automation<\/span><\/a><span style=\"font-weight: 400\">. By inputting their <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-use-google-shopping-feeds-in-email\/\"><span style=\"font-weight: 400\">product feed<\/span><\/a><span style=\"font-weight: 400\">, they are able to show a selection of products for each product category within the email. Also, who doesn\u2019t love 70% off?!<\/span><\/p>\n<h3 id=\"coop\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.coop.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Co-op<\/span><\/a><\/h3>\n<p><strong>Subject Line:<\/strong><span style=\"font-weight: 400\"> How\u2019s your summer looking, Martyn?<br \/>\n<\/span><strong>Preview Text:<b> <span style=\"font-weight: 400\">Check out our summer drinks.<\/span><\/b><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-51148\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Co-op.jpg\" alt=\"Co-op\" width=\"1039\" height=\"811\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Co-op.jpg 1039w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Co-op-300x234.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Co-op-1024x799.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Co-op-768x599.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Co-op-700x546.jpg 700w\" sizes=\"(max-width: 1039px) 100vw, 1039px\" \/>\n<p><strong>Martyn says:<\/strong> <span style=\"font-weight: 400\">\u00a0I read the words \u201csummer drinks\u201d and I was instantly hooked! I love the fun nature of this email, from the header GIF to the awesome summer drink recipes. I also love that they have a callout for mocktail alternatives, so everyone can enjoy a summer drink.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Maria Coleman, Senior Content Marketing Manager<\/span><\/h2>\n<h3 id=\"bombas\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.bombas.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Bombas<\/span><\/a><\/h3>\n<p><strong>Subject Line: <span style=\"font-weight: 400\">Set Up Your Bombas Account<\/span><\/strong><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Preview Text:<\/strong> <span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">So you&#8217;ll have all your favorite Bombas at your fingertips<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-51149\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Bombas.jpg\" alt=\"Bombas\" width=\"408\" height=\"811\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Bombas.jpg 408w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Bombas-151x300.jpg 151w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/>\n<p><strong>Maria says: <span style=\"font-weight: 400\">This email is sleek and clean. I love that they encourage you to set up an account by telling you exactly what you&#8217;ll get out of the process. The email made it easy to understand and get started.<\/span><\/strong><\/p>\n<h3 id=\"seek-and-swoon\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.seekandswoon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Seek &amp; Swoon<\/span><\/a><\/h3>\n<p><strong>Subject Line: <span style=\"font-weight: 400\">Well this is embarrassing \ud83e\udd26\u200d\u2640\ufe0f<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-51150\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Seek-and-swoon.png\" alt=\"Seek &amp; Swoon\" width=\"442\" height=\"739\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Seek-and-swoon.png 442w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/Seek-and-swoon-179x300.png 179w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/>\n<p><strong>Maria says: <span style=\"font-weight: 400\">I love that this email took the opportunity to turn something negative into a positive. Not only did she highlight her dedication to customer service, but she also made herself fully accessible to subscribers. The email isn&#8217;t fancy per se, but it&#8217;s a great way to show the human side of the brand. Though this was an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/recover-from-email-personalization-mistakes\/\"><span style=\"font-weight: 400\">email mistake<\/span><\/a><span style=\"font-weight: 400\">, receiving this message made me want to continue to patronize their business<\/span><\/strong><\/p>\n<div class=\"cta\"><\/div>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/checklist-recommended-clients.png\" width=\"601\" height=\"774\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px\">\n<p class=\"zero\"><strong>Ensure your designs come across right<br \/>\n<\/strong><\/p>\n<p class=\"zero\">Broken emails lead to less conversions. Preview your emails across 100+ email clients, apps, and devices to ensure an on-brand, error-free subscriber experience. Every time.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimize your emails<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A round-up of our favorite emails of June 2022.<\/p>\n","protected":false},"author":44,"featured_media":51168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10310,10266,478,9363,1173,65,10264],"blog_category":[10306],"class_list":["post-51144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animated-gifs","tag-animation","tag-design","tag-email-marketing-strategy","tag-email-marketing-trends","tag-subject-lines","tag-subscriber-experience","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Litmus Team\u2019s Favorite Emails of July 2022 - Litmus<\/title>\n<meta name=\"description\" content=\"The Litmus team shares their favorite emails of July 2022! 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