{"id":51290,"date":"2022-08-05T06:41:00","date_gmt":"2022-08-05T10:41:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=51290"},"modified":"2025-11-05T12:54:53","modified_gmt":"2025-11-05T17:54:53","slug":"how-to-help-your-team-use-litmus-in-their-workflow","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-to-help-your-team-use-litmus-in-their-workflow","title":{"rendered":"Simple Ways to Optimize Your Email Workflow with Litmus"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_c9848119a1c2c78230ecf10beab41056\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email\/\" target=\"_blank\" rel=\"noopener\"> 2021 State of Email<\/a> survey. But 70% of them also said their email workload had increased\u2013and 45% are contending with more last-minute email changes than they have in the past.<\/p>\n<p>You may not have full control over all the demands placed on your email marketing team\u2013but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frustration) creating impactful campaigns can otherwise take.<\/p>\n<p>Read on for a few ways your team can use Litmus to streamline your email workflows and get the full value out of all the technology tools your teams rely on to create, review, approve and send your marketing emails.<\/p>\n<h2><b>Make it easy for team members access the features they need<\/b><\/h2>\n<p>Litmus capabilities span <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-design\/\" target=\"_blank\" rel=\"noopener\">email design<\/a>, development, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\" target=\"_blank\" rel=\"noopener\">email testing<\/a>, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/collaboration\/\" target=\"_blank\" rel=\"noopener\">email collaboration<\/a>, review &amp; approval, and campaign measurement. But different members of your email marketing team will use different capabilities based on the role they play in your email program.<\/p>\n<p>Members of your Litmus account can be given different privileges and access to different Litmus features to make collaborating seamless. (Permissions and roles vary based on the Litmus plan type you use).<\/p>\n<p><strong>\u00a0For example:\u00a0<\/strong><\/p>\n<ul>\n<li>Enterprise users can assign \u201cReviewer\u201d access to those who need to view existing emails, spam tests, and campaign results in <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\" target=\"_blank\" rel=\"noopener\">Litmus Email Analytics<\/a>. They can also review, leave comments and approve using Litmus Proof\u2013but cannot delete or modify anything in the Litmus account.<\/li>\n<li>On the other hand, a person with \u201cCode Editor\u201d access has read-only access to the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/new-in-litmus-create-and-collaborate-on-shared-resources-in-design-library\/\" target=\"_blank\" rel=\"noopener\">Design Library<\/a>, so they cannot cannot create, edit, or delete Templates, Partials, or Snippets. But, they can still edit code elsewhere in Litmus.<\/li>\n<\/ul>\n<p>Customizing Litmus access based on each team member\u2019s role on the email marketing team can eliminate the potential for error and streamline your processes from start to finish. Your team members will have access to the tools they need to complete their respective tasks quickly, without getting bogged down with functionality they don\u2019t need.<\/p>\n<img decoding=\"async\" class=\"wp-image-21497 size-full alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/User-permissions-zoomed-in.png\" alt=\"List of Litmus user permission types\" width=\"713\" height=\"354\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/User-permissions-zoomed-in.png 713w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/User-permissions-zoomed-in-300x149.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/>\n<h3><b>Take advantage of Litmus integrations<\/b><\/h3>\n<p>When you <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/integrations\/\" target=\"_blank\" rel=\"noopener\">integrate Litmus with your existing tech stack <\/a>(including email service providers (ESPs), popular code editors, and other productivity tools like <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/integrations\/slack\/\" target=\"_blank\" rel=\"noopener\">Slack<\/a> and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/integrations\/trello\/\" target=\"_blank\" rel=\"noopener\">Trello<\/a>), you can instantly build efficiency into your email workflow. And with our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/whats-new-in-litmus-june-2022\/\" target=\"_blank\" rel=\"noopener\">newly launched Integrations Marketplace<\/a>, it\u2019s never been easier to find and manage the integrations that are available based on your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/solutions\/esp\/\" target=\"_blank\" rel=\"noopener\">ESP <\/a>or marketing automation platform (MAP)&#8211;and activate them from one location.<\/p>\n<p>If your team interaction will be limited or sporadic, the easiest way to incorporate Litmus into your team\u2019s project management software is with links. Attaching Litmus links to a particular task makes it easy for everyone to get to the right spot in Litmus, while providing context for the rest of the project.<\/p>\n<p>You can also choose to send portions of <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\" target=\"_blank\" rel=\"noopener\">email testing<\/a> with links highlighting particular issues.<\/p>\n<p>Generating public share links for Builder files\/Proofs can also streamline your email workflow. (and avoid the back and forth conversations when someone didn\u2019t get a link, or can\u2019t access it!)<\/p>\n<h3><b>Tailor email workflow processes based on where your team builds\u00a0<\/b><\/h3>\n<p>Does your team\u2019s email workflow involve building emails inside of Litmus\u2013or outside of it?\u00a0 Our customers vary in which path they use, and the email workflow processes will vary based on where the \u201csource of truth\u201d for email code resides.<\/p>\n<h4><b>Recommended email workflow if your team builds <\/b><b><i>inside<\/i><\/b><b> of Litmus:<\/b><\/h4>\n<ul>\n<li><b>Sync each new email to your ESP as soon as you create it in Builder.<\/b> Any changes made to a<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/97-integrate-litmus-with-your-email-service-provider\" target=\"_blank\" rel=\"noopener\"> synced email in Litmus<\/a> update in your ESP. Setting it up first means you don\u2019t need to worry about it later.<\/li>\n<li><b>Build out your design library.<\/b> The design library houses your team\u2019s templates, partials, and snippets. Teaching your team to use these will save precious time and be helpful should you ever <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/how-to-migrate-esps\/\" target=\"_blank\" rel=\"noopener\">move to a new ESP<\/a>.<\/li>\n<\/ul>\n<h4><b>Recommended email workflow if your team builds <\/b><b><i>outside<\/i><\/b><b> of Litmus:<\/b><\/h4>\n<ul>\n<li><b>Emphasize using test email addresses.<\/b> Test email addresses are how you\u2019ll send emails into your account for quality assurance testing. Using the right test email address will make everyone\u2019s life easier.<\/li>\n<li><b>Use a Wiki to document email files and templates.<\/b> If your team doesn\u2019t use Litmus as your primary design library, you can still link to Litmus in your documentation. At Litmus, we keep track of all our templates, snippets, partials, with a Google Sheet. This helps us keep track of where they&#8217;re implemented, if they\u2019re sync\u2019d with our ESP, when they were last updated and links to the files in Litmus Builder. Adding these links raises Litmus&#8217; visibility in the team and allows us to quickly locate and make changes as needed.<\/li>\n<\/ul>\n<h3><b>\u00a0Understand (and use!) Litmus email tests<\/b><\/h3>\n<p>Email client<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-often-do-email-apps-change-more-often-than-you-might-think\/\" target=\"_blank\" rel=\"noopener\"> apps update about every two days<\/a>, so testing every email is essential to make sure expectations match reality with every message you send. For most teams, sending a test email to yourself, your team, or your shareholders is a standard part of email workflow. But, team members who provide the final check and seal of approval on an email can quickly get overwhelmed with scattered versions and comments.<\/p>\n<p>With Litmus, each account has designated Litmus email addresses to send test emails. Instead of creating a new email in Litmus, your team can send an email draft to the Litmus test address, to add the email to your account. By using a different type of test address, you can make sure your email is attributed to the correct team member or organized in the correct folder quickly and easily.<\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"alignnone size-thumbnail\" src=\"https:\/\/d33v4339jhl8k0.cloudfront.net\/docs\/assets\/55ad6bf6e4b0b0593824e281\/images\/5d9b8e732c7d3a7e9ae22f3b\/file-g5Twq86nJR.png\" alt=\"example Litmus test email address\" width=\"1682\" height=\"872\" \/>\n<p>&nbsp;<\/p>\n<p><b>Here are some of the test address types your team should know:<\/b><\/p>\n<ul>\n<li><b>Personal test email addresses.<\/b> Each user has an email address, which is useful for tracking who created and sent which emails.<\/li>\n<li><b>Project-specific test email addresses.<\/b> Projects and folders keep everything in your Litmus account organized, and each has a designated Litmus email address. Sending emails to these addresses automatically sorts drafts into the correct spot.<\/li>\n<li><b>Using Litmus capabilities to test email addresses.<\/b> If you\u2019re testing and editing a single email, send a test with the address for that message within <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\" target=\"_blank\" rel=\"noopener\">Litmus Test<\/a> or<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/collaboration\/#\" target=\"_blank\" rel=\"noopener\"> Litmus Proof<\/a>. That way, the new version will overwrite the previous version instead of having multiple copies of the same email floating around.<\/li>\n<\/ul>\n<p>Finding the perfect email workflow is an art and a science, but finding your stride can have major benefits. Need some inspiration? Learn how Litmus customer VSP was able to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/vsp\/\" target=\"_blank\" rel=\"noopener\">save 100 hours per month<\/a> by streamlining email processes.<\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f2f3f6\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4104\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/logo.png\" alt=\"Litmus logo\" width=\"140\" height=\"165\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px\">\n<p class=\"zero\"><strong>Pixel perfect, every time.<br \/>\n<\/strong><\/p>\n<p class=\"zero\">Integrating Litmus into your email workflow helps your emails be pixel-perfect with every send\u2014ensuring they\u2019re on-brand and error-free, every time.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Try Litmus for free<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p><em>This article originally published on November 11, 2020. It was updated to include additional information on August 5, 2022.<\/em><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Getting everyone on board with a new initiative or tool is hard. Here are our tips to help teams make the most out of their Litmus account.<\/p>\n","protected":false},"author":1,"featured_media":51390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[10300],"class_list":["post-51290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-email-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Help Your Team Use Litmus in Their Email Workflow - Litmus<\/title>\n<meta name=\"description\" content=\"Learn how to incorporate process efficiencies into your email workflow using Litmus to get more out of every email campaign, without wasted time and resources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/how-to-help-your-team-use-litmus-in-their-workflow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simple Ways to Optimize Your Email Workflow with Litmus\" \/>\n<meta property=\"og:description\" content=\"Learn how to incorporate process efficiencies into your email workflow using Litmus to get more out of every email campaign, without wasted time and resources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/how-to-help-your-team-use-litmus-in-their-workflow\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-05T10:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T17:54:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/Simple-ways-to-optimize-your-email-workflow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Help Your Team Use Litmus in Their Email Workflow - 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