{"id":51322,"date":"2025-02-17T15:44:34","date_gmt":"2025-02-17T20:44:34","guid":{"rendered":"https:\/\/www.litmus.com\/?p=51322"},"modified":"2025-12-23T15:57:50","modified_gmt":"2025-12-23T20:57:50","slug":"social-proof-in-email","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/social-proof-in-email","title":{"rendered":"3 Powerful Ways to Use Social Proof in Email Marketing [+13 Examples]"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5b5d1528c130bbaad13a32fef55264c2\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Social proof is a powerful way to boost <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/are-you-investing-in-or-spending-your-email-subscribers-trust\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brand trust<\/span><\/a> <i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">engagement in your email campaigns. In this post, we\u2019ll share what it is, why (and how) it works, and ways to do it, with 13 examples to inspire your own campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#what\"><span style=\"font-weight: 400;\">What is social proof?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#why\"><span style=\"font-weight: 400;\">Why should you use social proof in email marketing?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#ways\"><span style=\"font-weight: 400;\">3 ways to use social proof in email<\/span><\/a>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a rel=\"noopener\" href=\"#interest-signals\"><span style=\"font-weight: 400;\">Interest Signals<\/span><\/a>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">B2C examples:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"4\"><a rel=\"noopener\" href=\"#dfs\"><span style=\"font-weight: 400;\">DFS<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"4\"><a rel=\"noopener\" href=\"#lewin\"><span style=\"font-weight: 400;\">T.M. Lewin<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"4\"><a rel=\"noopener\" href=\"#puma\"><span style=\"font-weight: 400;\">Puma<\/span><\/a><\/li>\n<li aria-level=\"4\"><a rel=\"noopener\" href=\"#new-look\">New Look<\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">B2B examples: <\/span><a rel=\"noopener\" href=\"#interest-signals-litmus\"><span style=\"font-weight: 400;\">Litmus<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a rel=\"noopener\" href=\"#social-feeds\"><span style=\"font-weight: 400;\">Social feeds<\/span><\/a>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">B2C examples:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"4\"><a rel=\"noopener\" href=\"#matches\"><span style=\"font-weight: 400;\">MatchesFashion<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"4\"><a rel=\"noopener\" href=\"#mamas\"><span style=\"font-weight: 400;\">Mamas &amp; Papas<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">B2B examples: <\/span><a rel=\"noopener\" href=\"#social-feeds-litmus\"><span style=\"font-weight: 400;\">Litmus<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a rel=\"noopener\" href=\"#counters\"><span style=\"font-weight: 400;\">Social feed counters<\/span><\/a>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">B2C example: <a rel=\"noopener\" href=\"#boux\">Boux Avenue<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_46445faaf65d619a8e136959cd3ff8f9\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/Guide-to-CTAs-blog-icon.png\" alt=\"\" width=\"375\" height=\"375\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Guide to Live Polls and Social Proof in Email<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Tap into one of the most powerful ways to optimize engagement in your emails. Create a more impactful experience in the inbox, without all the heavy lifting and manual work each time.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\">\n\t\t\t\t\t\tGet your guide\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_3c900436f84c053c538bde9355d41f61\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<h2 id=\"what\"><span style=\"font-weight: 400;\">What is social proof?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social proof is <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/news.wpcarey.asu.edu\/20070103-gentle-science-persuasion-part-three-social-proof\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a psychological phenomenon<\/span><\/a><span style=\"font-weight: 400;\"> that explains how \u201chuman beings often make choices about what to think, and what to do, based on the thoughts and actions of others.\u201d It\u2019s one of the six key principles underlying the science of persuasion, through the lens of social psychology.<\/span><\/p>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why should you use social proof in email marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a world where subscribers are <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.digitalsilk.com\/digital-trends\/how-many-ads-do-we-see-a-day\/\" target=\"_blank\" rel=\"noopener\">inundated with promotional messages<\/a><\/span><span style=\"font-weight: 400;\">, having social proof in your emails is a way to showcase the approval of your brand from customers themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it simply, people trust people. By incorporating social proof in your emails\u2014be it through testimonials, a tally of \u201clikes,\u201d or user-generated content (UGC)\u2014you not only bolster trust with your subscribers but also add a much-needed human touch to your email campaigns. This effort is becoming increasingly crucial in an era where <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-ai-can-make-marketing-better\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">artificial intelligence (AI) is becoming more prevalent<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong><span style=\"font-weight: 400;\"><strong>Curious to see what success our customers have had with social proof?<\/strong> Check out our <\/span><span style=\"font-weight: 400;\">Guide to Live Polls and Social Proof in Email<\/span><span style=\"font-weight: 400;\"> to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\">see the winning results.\u00a0\u2192<\/a><\/span><\/strong><\/p>\n<h2 id=\"ways\"><span style=\"font-weight: 400;\">3 ways to use social proof in email marketing campaigns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are three ways to integrate social proof into your email campaigns using <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<h3 id=\"interest-signals\"><span style=\"font-weight: 400;\">1. Interest Signals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Interest Signals showcase live click totals for dedicated email elements, like a product or service. By displaying this engagement, you not only add real social proof to your emails but also encourage more openers to click, making it easy for subscribers to see the value and desirability of each product.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How it works<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Interest Signals are powered by clicks. Every time a subscriber clicks, the number is recorded and refreshed upon open. You can display these clicks as \u201clikes,&#8221; \u201cloves,\u201d or whichever you see fit.<\/span><\/p>\n<p>Here&#8217;s a quick explainer on how they work, with results from an A\/B test we ran at Litmus (spoiler: we saw a<strong> 4.5% increase<\/strong> in click-through rate!):<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/qkxc97kef4.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='qkxc97kef4']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/qkxc97kef4\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p>&nbsp;<\/p>\n<h4 id=\"dfs\"><span style=\"font-weight: 400;\">Example: DFS<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">DFS showcased the number of people \u201cloving\u201d each product with a purple banner on top of the product imagery, showing the exact number of clicks (or \u201dloves,\u201d in this email\u2019s case) that each item is receiving. This gives subscribers a browsing experience backed and validated by their peers.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/1t.png\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><em><strong>Source<\/strong>: Litmus\u2019 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\">Guide to Live Polls and Social Proof in Email<\/a><br \/>\n<\/em><\/p>\n<h4 id=\"lewin\"><span style=\"font-weight: 400;\">Example: T.M. Lewin<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">T.M. Lewin asked subscribers to choose their favorite look for each day of the week. Once each look had over 100 clicks, a \u201ctrending outfit\u201d message appeared alongside the live number of clicks, updating at every open. The live vote had over 20,000 clicks, with the second-highest number of clicks on the last look\u2014proving how engaging content gets subscribers to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-fold-in-email\/\"><span style=\"font-weight: 400;\">keep scrolling<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/2t.png\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><em><strong>Source<\/strong>: Litmus\u2019 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\">Guide to Live Polls and Social Proof in Email<\/a><br \/>\n<\/em><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more: T.M. Lewin took things further and used the data from this email to kick off a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-automation-to-the-rescue-how-to-get-started\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nurture campaign<\/span><\/a><span style=\"font-weight: 400;\">. Tailored follow-up emails were sent to each voter, showcasing products from their favorite look and directing them to shop the collection.<\/span><\/p>\n<h4 id=\"puma\"><span style=\"font-weight: 400;\">Example: Puma<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Here, Puma showcased the live engagement (number of clicks) on each product. The number of likes for each shoe was displayed alongside a heart icon, giving visibility on what\u2019s resonating the most for subscribers.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/3t.png\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><em><strong>Source<\/strong>: Litmus\u2019 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\">Guide to Live Polls and Social Proof in Email<\/a><br \/>\n<\/em><\/p>\n<h4 id=\"new-look\"><span style=\"font-weight: 400;\">Example: New Look<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">New Look used social signals in banner form, displaying \u201cAlmost gone\u201d when a product\u2019s stock fell below a certain number\u2014set up through their <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-use-google-shopping-feeds-in-email\/\"><span style=\"font-weight: 400;\">shopping feed<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/4t.png\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><em><strong>Source<\/strong>: Litmus\u2019 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\">Guide to Live Polls and Social Proof in Email<\/a><\/em><\/p>\n<h4 id=\"interest-signals-litmus\"><span style=\"font-weight: 400;\">Example: Litmus \ud83d\udc4b<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You might be wondering: can a B2B brand utilize Interest Signals? The answer is absolutely! Take it from us: at Litmus, whenever we release a new resource, we\u2019ll include Interest Signals in our announcement emails, like so:<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/5t.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Each time a subscriber clicks, the number of interested email geeks goes up.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/6t.png\" alt=\"\" \/><\/div>\n\n<p>The same goes for virtual event invites, too! Each time a subscriber clicks a link pointing to the event landing page, the number of \u201cemail geeks interested\u201d goes up.<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/7t.png\" alt=\"\" \/><\/div>\n\n<p>Remember: the way you position Interest Signals is completely up to you! In this case, clicks were counted as \u201cviews\u201d:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/8t.png\" alt=\"\" \/><\/div>\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\t<div id=\"simple-text-block-block_d5b16a97cbd716e214fdf3f577d8ecc6\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<h3 id=\"social-feeds\"><span style=\"font-weight: 400;\">2. Social feeds<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social feeds in email display your brand\u2019s latest social media posts. Enhance your email campaigns by connecting your brand\u2019s social feed, showcasing your latest social media posts to subscribers. This gives your subscriber an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-marketing-to-boost-omnichannel-strategy\/\"><span style=\"font-weight: 400;\">omnichannel<\/span><\/a><span style=\"font-weight: 400;\"> experience, all while increasing visibility on your social media channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your brand\u2019s Instagram feed is the pride and joy of your organization, consider adding it to your email campaigns, with a tool like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\">. Here\u2019s how it works.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How it works<\/span><\/h4>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\"> automatically pulls your latest social posts into your email, ensuring your emails are always up-to-date with your latest content. With each open, your email will display your latest posts automatically, reducing time and resources needed to pause and update the content in your lifecycle campaigns.\u00a0<\/span><\/p>\n<h4 id=\"matches\"><span style=\"font-weight: 400;\">Example: MatchesFashion<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">MatchesFashion sent a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/welcome-onboarding-emails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">welcome email<\/span><\/a><span style=\"font-weight: 400;\"> directly promoting their social channels. At the top, they pulled in posts from their Instagram using a social feed.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/9t.png\" alt=\"\" \/><\/div>\n\n<h4><span style=\"font-weight: 400;\">Example: Mobiles.co.uk<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mobiles.co.uk capitalizes on the real-time functionality of live social feeds using <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help-personalize.litmus.com\/article\/541-content-automation-overview\"><span style=\"font-weight: 400;\">Content Automation<\/span><\/a><span style=\"font-weight: 400;\"> in <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\"><span style=\"font-weight: 400;\">Litmus Personalize Pro<\/span><\/a><span style=\"font-weight: 400;\">. By showcasing the latest tweets from their X (formerly Twitter) account, it provides the most up-to-date content on open.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/10t.png\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><em><strong>Source<\/strong>: Litmus\u2019 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\">Guide to Live Polls and Social Proof in Email<\/a><br \/>\n<\/em><\/p>\n<h4 id=\"mamas\"><span style=\"font-weight: 400;\">Example: Mamas &amp; Papas<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mamas &amp; Papas integrated their Instagram feed to the latter part of this email. Their Instagram content mix consists of people, products, and quotes, helping to bring more brand personality into email.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/11t.png\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><em><strong>Source<\/strong>: Litmus\u2019 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\">Guide to Live Polls and Social Proof in Email<\/a><br \/>\n<\/em><\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-litmus-uses-litmus-personalize#instagram\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Personalize\u2019s Instagram Feeds feature<\/span><\/a><span style=\"font-weight: 400;\"> (used in the example above) automatically incorporates your latest Instagram posts into emails, simplifying the display of your latest social proof.<\/span><\/p>\n<p><strong>\ud83d\udca1 Pro tip<\/strong><b>:<\/b><span style=\"font-weight: 400;\"> If UGC is part of your social media content strategy, consider bringing it to email by adding a live social feed to your next email campaign. Because UGC is generated by people (versus your brand), it acts as an additional layer of social proof. Win-win!<\/span><\/p>\n<h4 id=\"social-feeds-litmus\"><span style=\"font-weight: 400;\">Example: Litmus \ud83d\udc4b<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Here\u2019s another one for our fellow B2B marketers! Give your Instagram Feed some love by featuring it at the bottom of your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-newsletter-examples-engage-prospects\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">newsletter, <\/span><\/a><span style=\"font-weight: 400;\">like we did in our former newsletter, <\/span><span style=\"font-weight: 400;\">Litmus Weekly (now called <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Litmus News<\/a>)<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<img decoding=\"async\" class=\"wp-image-94519\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/Instagram-LW-300x242.png\" alt=\"An example of an Instagram Feed made by Litmus Personalize Essentials\" width=\"600\" height=\"483\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/Instagram-LW-300x242.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/Instagram-LW-768x619.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/Instagram-LW.png 931w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<p>The best part: it requires <strong>no coding experience<\/strong> to use! Our quick-start templates were designed to keep things simple for anyone using Litmus Personalize, be it an email developer, designer, or marketer.<\/p>\n<p>Here&#8217;s how it works:<\/p>\n<p><iframe title=\"How to Embed an Instagram Feed In an Email | Litmus Personalize\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/TLCW13OESz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3 id=\"counters\"><span style=\"font-weight: 400;\">3. Social feed counters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social feed counters display data points from your social channels (such as \u201clikes\u201d on Instagram). It\u2019s a step up from social feeds in email\u2014not only are your posts displayed, but so are the \u201clikes\u201d that each post received!<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How it works<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Social feed counters pull the most current \u201clike\u201d status from a profile into your emails, showing subscribers what\u2019s resonating on your social channels.<\/span><\/p>\n<h4 id=\"boux\"><span style=\"font-weight: 400;\">Example: Boux Avenue<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Here, Boux Avenue displays the most up-to-date \u201clike\u201d count from their Instagram at the footer of their email, followed by a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\"><span style=\"font-weight: 400;\">call-to-action (CTA)<\/span><\/a><span style=\"font-weight: 400;\"> to follow the brand on Instagram.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/12t-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><em><strong>Source<\/strong>: Litmus\u2019 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\">Guide to Live Polls and Social Proof in Email<\/a><br \/>\n<\/em><\/p>\n<h2><span style=\"font-weight: 400;\">Don\u2019t just tell them: show them<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Actions speak louder than words, and your emails can prove it! Boost engagement, conversions, and trust by showing\u2014not telling\u2014with social proof in email. Discover how you can tap into this <\/span><span style=\"font-weight: 400;\">powerful personalization tactic <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\">by booking a demo today.<\/a><\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Drive engagement with dynamic content<\/p>\n\t\t\t\t<p>Personalize emails with live polls, personalized images, scratch-offs, and more. No coding experience required. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" class=\"bold\">Learn more.<\/a><\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing-litmus\" class=\"text-white text-decoration-none\">Book a demo<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/hero_example_email.png\" width=\"210\" height=\"151\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to harness the power of social proof in email, with 13 examples to help inspire your email marketing campaigns.<\/p>\n","protected":false},"author":25,"featured_media":94561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[10307],"class_list":["post-51322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-email-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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