{"id":51458,"date":"2022-08-11T08:00:00","date_gmt":"2022-08-11T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=51458"},"modified":"2025-12-11T12:19:16","modified_gmt":"2025-12-11T17:19:16","slug":"email-client-market-share-july-2022","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022","title":{"rendered":"Email Client Market Share in July 2022"},"content":{"rendered":"\n\n\t
\n
\n \t
\n \t\t
\n \t\t\t
\n \t\t\t\t

It\u2019s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more\u2014analyzed from over 1.3 billion opens in July 2022 with <\/span>Litmus Email Analytics<\/span><\/a>.<\/span><\/p>\n

Before diving in, we\u2019ve got an update to share: <\/span>we\u2019ll be reporting on email client market share in three-month increments moving forward<\/strong>. We\u2019ll return in November to look at the shifts that took place from August through October 2022.<\/span><\/p>\n

In the meantime, you can head to our <\/span>email client market share<\/span><\/a> site, updated on the first week of each month.<\/span><\/p>\n

\n\n\n\n
\n

Two things to note:<\/strong><\/p>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

<\/h2>\n

Top 10 most popular email clients<\/span><\/h2>\n

Apple, Gmail, and Outlook are the top three most popular email clients for July 2022. As for the top 10:<\/span><\/p>\n\"Top\n

    \n
  1. Apple: 57.4%<\/span><\/li>\n
  2. Gmail: 29.5%<\/span><\/li>\n
  3. Outlook: 4.2%<\/span><\/li>\n
  4. Yahoo Mail: 3.4%<\/span><\/li>\n
  5. Google Android: 1.8%<\/span><\/li>\n
  6. Outlook.com: 0.9%<\/span><\/li>\n
  7. Samsung Mail: 0.3%<\/span><\/li>\n
  8. Orange.fr: 0.1%<\/span><\/li>\n
  9. Windows Live Mail: 0.08%<\/span><\/li>\n
  10. Web.de: 0.05%<\/span><\/li>\n<\/ol>\n

    No major shifts took place: Samsung Mail, Orange.fr, Windows Live Mail, and Web.de all held the same share as they did last month. The bigger players stayed relatively the same, too. Apple decreased slightly, from 58.3% to 57.4%, Gmail increased a bit from 28.6% to 29.5%, and Outlook dropped from 4.4% to 4.2%.<\/span><\/p>\n

    Let\u2019s take a closer look at each subcategory of Apple:<\/span><\/p>\n

      \n
    1. Apple Mail Privacy Protection: 52.7%<\/span><\/li>\n
    2. Apple Mail (macOS Mail): 2.3%<\/span><\/li>\n
    3. Apple iPhone (iOS Mail): 2.1%\u00a0<\/span><\/li>\n
    4. Apple iPad (iPadOS Mail): 0.3%<\/span><\/li>\n<\/ol>\n
      \n

      Though Apple Mail Privacy Protection is the most popular subcategory, it continues to wax and wane. Last month, it saw 1% increase, while this month it dropped down again, 53.2% to 52.7%. In second and third is Apple Mail (macOS Mail) and Apple iPhone (iOS Mail), respectively\u2014both of which decreased by 0.2%.<\/span><\/p>\n

      Want more data and trends? Check out our <\/b>email client market share<\/b><\/a> site, which includes Apple\u2019s MPP data, pre and post-MPP launch.<\/b><\/strong><\/p>\n

      Most popular reading environments<\/span><\/h2>\n

      Let\u2019s take a closer look at opens by reading environment:<\/span><\/p>\n

      \"bar<\/span><\/p>\n

        \n
      1. Apple Mail Privacy Protection: 52.2%<\/span><\/li>\n
      2. Webmail: 36.0% \u200b<\/span><\/li>\n
      3. Desktop: 6.5%<\/span><\/li>\n
      4. Mobile: 4.4%<\/span><\/li>\n
      5. Other: 0.9%<\/span><\/li>\n<\/ol>\n

        After Apple Mail Privacy Protection, which holds a majority of the share at 52.2%, webmail is the most popular reading environment at 36%\u2014increasing 1% from the previous month.<\/span><\/p>\n

        When we were first able to track MPP in October 2021, <\/span>mobile\u2019s share was at 30.7%<\/span><\/a>, while <\/span>desktop was at 14%<\/span><\/a>. Over time, both reading environments have dropped significantly; mobile now holds a 4.4% share, and desktop a 6.5% share. Since MPP impacts <\/span>any email opened from the Apple Mail app<\/span><\/a> on any device, the decrease in mobile and desktop may be attributed to MPP.<\/span><\/p>\n

        Most popular mobile opens<\/span><\/h2>\n

        The most popular mobile email clients are still Apple iPhone (iOS Mail), Google Android, and Samsung Mail.<\/span><\/p>\n\"pie\n

          \n
        1. Apple iPhone (iOS Mail): 47.8%<\/span><\/li>\n
        2. Google Android: 39.8%<\/span><\/li>\n
        3. Samsung Mail: <\/span>6.1%<\/span><\/li>\n<\/ol>\n

          Although MPP has decreased mobile\u2019s share of opens, Apple iPhone (iOS Mail) is still the most popular mobile email client with 47.8% of the share\u2014though it’s on a continual decline. <\/span>In January<\/span><\/a>, it held 72.8% of mobile market share and last month, it accounted for over half of mobile market share (<\/span>at 52.3%<\/span><\/a>).<\/span><\/p>\n

          \n

          Most popular webmail opens<\/span><\/h2>\n

          The top three most popular webmail clients are Gmail, Yahoo Mail, and Outlook.com.\u00a0<\/span><\/p>\n\"pie\n

            \n
          1. Gmail: 86.5%<\/span><\/li>\n
          2. Yahoo Mail: 9.9%<\/span><\/li>\n
          3. Outlook.com: 2.5%<\/span><\/li>\n<\/ol>\n

            Not much has changed from when we checked in last month. Even when we look back at <\/span>January 2022<\/span><\/a>, these three email clients\u2014and their shares\u2014haven\u2019t experienced much movement.<\/span><\/p>\n

            Wondering why we categorize Gmail as webmail? Learn how Gmail opens are reported in Email Analytics<\/a>.<\/strong><\/p>\n

            Most popular desktop opens<\/span><\/h2>\n

            What about desktop? The most popular clients are still Outlook, Apple Mail (macOS Mail), and Windows Live Mail\u2014like last month.<\/span><\/p>\n

            \"Most<\/span><\/p>\n

              \n
            1. Outlook: 64.2%<\/span><\/li>\n
            2. Apple Mail (macOS Mail): 34.4%<\/span><\/li>\n
            3. Windows Live Mail: 1.2%<\/span><\/li>\n<\/ol>\n

              Apple Mail (macOS Mail) continues to see a decline, which could be attributed to MPP. Outlook continues to hold the top spot.<\/span><\/p>\n<\/div>\n<\/div>\n

              Light Mode vs. Dark Mode opens<\/span><\/h2>\n

              The most popular reading environment of July 2022 is Light Mode by a landslide, with a share of 74.3%.<\/span>\"Pie<\/p>\n

                \n
              1. Light Mode: 74.3%<\/span><\/li>\n
              2. Dark Mode: 25.7%<\/span><\/li>\n<\/ol>\n

                Our Dark Mode data is based only on the Apple Mail app for iOS 13, macOS 13, iOS 14, macOS 14, iPadOS 14, iOS 15, iPadOS 15, and Apple Mail privacy-impacted devices.<\/strong><\/p>\n

                \n

                What about <\/span>your<\/span><\/i> subscribers?<\/span><\/h2>\n

                The trends discussed in this blog post provide an at-a-glance look at the most popular email clients. While understanding these trends can help you strategize, it\u2019s important you take the time to understand what\u2019s trending with <\/span>your<\/span><\/i> audience, in order to deliver a truly memorable and relevant subscriber experience.<\/span><\/p>\n

                We\u2019ll be back in November with a look at email client market share from August through October 2022. For monthly updates, head to our <\/span>email client market share<\/span><\/a> site.<\/span><\/p>\n

                Where did we get all this data?<\/strong> Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with <\/span>Litmus Email Analytics<\/span><\/a> from July 1-31, 2022. It highlights global trends across all industries and verticals. Some email clients may be over- or under-represented, particularly with mobile and webmail. This is due to image blocking or image caching, most notably with Gmail. Still curious? <\/span>Learn how we get this data<\/span><\/a>.<\/span><\/p>\n

                \n\n\n\n
                \"apple-mail-audience\"<\/td>\n\n

                Get insights into <\/b>your<\/i><\/b> audience\u2014with Litmus Email Analytics<\/b><\/strong><\/p>\n

                Get visibility into your audience\u2014Apple Mail and otherwise\u2014so you can see how much your program is being impacted by MPP, adapt for the future, and continue to create more effective campaigns, faster.<\/p>\n

                Book a Demo<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 July 2022 email client market share data.<\/p>\n","protected":false},"author":25,"featured_media":51460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10268,10251,681,9363],"blog_category":[10306],"class_list":["post-51458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-campaign-planning","tag-email-client","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-marketing-strategy"],"yoast_head":"\nMost Popular Email Clients in July 2022 - Litmus<\/title>\n<meta name=\"description\" content=\"View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 July 2022 email client market share data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Client Market Share in July 2022\" \/>\n<meta property=\"og:description\" content=\"View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 July 2022 email client market share data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-11T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T17:19:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/ECMS-July-2022-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1381\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Most Popular Email Clients in July 2022 - Litmus","description":"View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 July 2022 email client market share data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022","og_locale":"en_US","og_type":"article","og_title":"Email Client Market Share in July 2022","og_description":"View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 July 2022 email client market share data.","og_url":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2022-08-11T12:00:00+00:00","article_modified_time":"2025-12-11T17:19:16+00:00","og_image":[{"width":1381,"height":725,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/ECMS-July-2022-Blog.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022"},"author":{"name":"","@id":""},"headline":"Email Client Market Share in July 2022","datePublished":"2022-08-11T12:00:00+00:00","dateModified":"2025-12-11T17:19:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022"},"wordCount":6,"commentCount":0,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/ECMS-July-2022-Blog.jpg","keywords":["Campaign Planning","Email Client","Email Client Market Share","Email Marketing Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022","url":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022","name":"Most Popular Email Clients in July 2022 - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/ECMS-July-2022-Blog.jpg","datePublished":"2022-08-11T12:00:00+00:00","dateModified":"2025-12-11T17:19:16+00:00","description":"View the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 July 2022 email client market share data.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/ECMS-July-2022-Blog.jpg","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/ECMS-July-2022-Blog.jpg","width":1381,"height":725,"caption":"person typing on laptop with overlay text reading: July 2022 Email Client Market Share"},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Email Client Market Share in July 2022"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/51458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=51458"}],"version-history":[{"count":10,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/51458\/revisions"}],"predecessor-version":[{"id":121613,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/51458\/revisions\/121613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/51460"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=51458"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=51458"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=51458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}