{"id":52301,"date":"2022-09-06T11:00:00","date_gmt":"2022-09-06T15:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=52301"},"modified":"2024-12-20T11:02:35","modified_gmt":"2024-12-20T16:02:35","slug":"the-litmus-teams-favorite-emails-of-august-2022","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/the-litmus-teams-favorite-emails-of-august-2022","title":{"rendered":"The Litmus Team\u2019s Favorite Emails of August 2022"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_628f8d21b4ce6\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400\">With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year\u2026 <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/holiday-email-marketing.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">the holidays<\/span><\/a><span style=\"font-weight: 400\">! But just because email marketers are busy preparing all things festive, it doesn\u2019t mean they haven\u2019t been sending some <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">dynamic<\/span><\/a><span style=\"font-weight: 400\"> summer emails!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Check out the Litmus team\u2019s favorite emails from August\u2014including the simplest, yet very effective <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/best-practices-for-plain-text-emails-a-look-at-why-theyre-important\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">plain text email <\/span><\/a><span style=\"font-weight: 400\">you\u2019ve ever seen, brightly colored footwear, and even an email all about toilet paper.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#crap\">Who Gives A Crap<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#all-birds\">All Birds<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#drizly\">Drizly<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#atlassian\"><span style=\"font-weight: 400\">Atlassian<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#stonly\">Stonly<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#automic\">Automic Gold<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#keep-calm\">Keep Calm &amp; Cook On<\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Kelly Paszamant<\/span><span style=\"font-weight: 400\">, Director of Demand Generation<\/span><\/h2>\n<h3 id=\"crap\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/us.whogivesacrap.org\/\" target=\"_blank\" rel=\"noopener\">Who Gives A Crap<\/a><\/h3>\n<p><strong>Subject Line:<\/strong> <span style=\"font-weight: 400\">How to store 48 rolls of toilet paper \ud83e\udd14<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Preview Text: <span style=\"font-weight: 400\">A very comprehensive guide (if we do say so ourselves)<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-52309\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/who-gives-a-shit.jpg\" alt=\"who gives a crap\" width=\"1504\" height=\"1152\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/who-gives-a-shit.jpg 1504w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/who-gives-a-shit-300x230.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/who-gives-a-shit-1024x784.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/who-gives-a-shit-768x588.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/who-gives-a-shit-700x536.jpg 700w\" sizes=\"(max-width: 1504px) 100vw, 1504px\" \/>\n<p><b>Kelly says:<\/b><span style=\"font-weight: 400\"> What stands out is the humor and creativity focused on an otherwise mundane topic. It&#8217;s toilet paper\u2014we only talk about it when people are hoarding it! This is a fun, quirky way to remind me to stock up on TP. It made me laugh, and their design is always amazing! (Check out their <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/thedieline.com\/blog\/2021\/8\/11\/who-gives-a-crap-the-wheres-the-loo-edition?\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Where&#8217;s the Loo<\/span><\/a><span style=\"font-weight: 400\"> edition if you&#8217;re a Where&#8217;s Waldo fan.) Bonus: they\u2019re a brand that delivers to my door with zero plastic involved, and donates 50% of their profits to support clean water and sanitation. And yes, I just stocked up. You should too.<\/span><\/p>\n<h3 id=\"all-birds\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.allbirds.com\/\" target=\"_blank\" rel=\"noopener\">All Birds<\/a><\/h3>\n<p><strong>Subject Line:<\/strong> <span style=\"font-weight: 400\">Run in Flying Color<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Preview Text: <span style=\"font-weight: 400\">Meet Thrive Yellow.<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-52303\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/all-birds.jpg\" alt=\"All Birds\" width=\"590\" height=\"1152\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/all-birds.jpg 590w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/all-birds-154x300.jpg 154w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/all-birds-524x1024.jpg 524w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\n<p><b>Kelly says:<\/b><span style=\"font-weight: 400\"> This email delivers exactly what they promise: the color. The <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-design-and-marketing.html\" target=\"_blank\" rel=\"noopener\">design of the email<\/a> just made the new color launch stand out and really pop. It&#8217;s simple, to the point, and all about the shoe\u2014and that yellow. Whether it&#8217;s your style or not, it makes it a statement!<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Jess Materna, Director of Product Marketing <\/span><\/h2>\n<h3 id=\"drizly\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/drizly.com\/\" target=\"_blank\" rel=\"noopener\">Drizly<\/a><\/h3>\n<p><strong>Subject Line:<\/strong><span style=\"font-weight: 400\"> Get 818 Tequila on 8\/18.<br \/>\n<\/span><strong>Preview Text:<b> <span style=\"font-weight: 400\">It just makes sense.<\/span><\/b><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-52306\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/drizly.jpg\" alt=\"Drizly\" width=\"607\" height=\"1152\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/drizly.jpg 607w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/drizly-158x300.jpg 158w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/drizly-540x1024.jpg 540w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/>\n<p><strong>Jess says:<\/strong> <span style=\"font-weight: 400\">I&#8217;m a big fan of Drizly&#8217;s email game in general! I love the simplicity and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-you-need-email-brand-guidelines-and-what-to-put-in-them\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">style of this email<\/span><\/a><span style=\"font-weight: 400\">. I thought the subject line caught my attention and love that they aligned the timing of the send with the calendar date that matches the brand name. The main copy is again simple, conversational, and friendly while still touting the accolades of the product.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Nicole Swift, Customer Support Senior Manager<\/span><\/h2>\n<h3 id=\"atlassian\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.atlassian.com\/\" target=\"_blank\" rel=\"noopener\">Atlassian<\/a><\/h3>\n<p><strong>Subject Line: <span style=\"font-weight: 400\">Never lose a Confluence page again<\/span><\/strong><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Preview Text:<\/strong> <span style=\"font-weight: 400\"> Upgraded shortcuts, draft navigation, Excel file viewing, and more!<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-52304\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/atlassian.jpg\" alt=\"Atlassian\" width=\"1191\" height=\"1152\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/atlassian.jpg 1191w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/atlassian-300x290.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/atlassian-1024x990.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/atlassian-768x743.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/atlassian-700x677.jpg 700w\" sizes=\"(max-width: 1191px) 100vw, 1191px\" \/>\n<p><strong>Nicole says:<span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">I could not wait to open this email because the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/subject-line-tests-and-tips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">subject line<\/span><\/a><span style=\"font-weight: 400\"> was telling me there was now an answer to the problem I frequently have! I appreciate that this news was also at the top of the email, not buried in one of the smaller updates below so I didn&#8217;t have any disconnect or confusion. As a Customer Support person, I really love the emphasis on how these updates were made from requests and popular use. The copy is short and clear for each update and the image helps even more. Great updates newsletter!<\/span><\/strong><\/p>\n<h3 id=\"stonly\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/stonly.com\/\" target=\"_blank\" rel=\"noopener\">Stonly<\/a><\/h3>\n<p><strong>Subject Line: <span style=\"font-weight: 400\">You&#8217;re Invited: Get Your Support Team the Recognition They Deserve<\/span><\/strong><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Preview Text: <span style=\"font-weight: 400\">Leaders from Stonly, Wistia, and Okta discuss in a live conversation<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-52308\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/stonly.jpg\" alt=\"Stonly\" width=\"902\" height=\"605\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/stonly.jpg 902w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/stonly-300x201.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/stonly-768x515.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/stonly-700x470.jpg 700w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/>\n<p><strong>Nicole says: <span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">I&#8217;m seeing a lot of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/best-practices-for-plain-text-emails-a-look-at-why-theyre-important\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">plain text style emails<\/span><\/a><span style=\"font-weight: 400\"> lately and I don&#8217;t hate it. This company has been using this format for their webinar invites recently, so it must be working! But also, how could it not? It&#8217;s such a classic format with the left-aligned text links, the bulleted <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-bulleted-lists-in-html-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">points<\/span><\/a><span style=\"font-weight: 400\">, and the short, direct message. It was clear to me what takeaways I would have from the event and it&#8217;s a great topic. I signed up of course!<\/span><\/strong><\/p>\n<div class=\"cta\">\n<h3 id=\"automic\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.automicgold.com\/\" target=\"_blank\" rel=\"noopener\">Automic Gold<\/a><\/h3>\n<p><strong>Subject Line: <span style=\"font-weight: 400\">There\u2019s gold in this email . . . \ud83d\udc8d<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-52305\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/automic-gold.jpg\" alt=\"Automic Gold\" width=\"1162\" height=\"1152\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/automic-gold.jpg 1162w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/automic-gold-300x297.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/automic-gold-1024x1015.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/automic-gold-150x150.jpg 150w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/automic-gold-768x761.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/automic-gold-700x694.jpg 700w\" sizes=\"(max-width: 1162px) 100vw, 1162px\" \/>\n<p><b>Nicole says:<\/b> <span style=\"font-weight: 400\">I love how this email (one in a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/welcome-onboarding-emails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">welcome series<\/span><\/a><span style=\"font-weight: 400\">) highlights what is special about this company and their products. They have a signature purple color they use for their brand that is carried through in this email and even their packaging. The repeated use of the word &#8220;radically&#8221; embeds their ethos. Overall I love how they are sharing the company&#8217;s mission and purpose so I can really connect to them! The whole series establishes a great foundation with their audience so that I don&#8217;t just become a one-time buyer, but a fan and advocate of their product.<\/span><\/p>\n<div class=\"cta\">\n<h3 id=\"keep-calm\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/juliaturshen.substack.com\/\" target=\"_blank\" rel=\"noopener\">Keep Calm &amp; Cook On<\/a><\/h3>\n<p><strong>Subject Line: <span style=\"font-weight: 400\">It&#8217;s Tomato Time!<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-52307\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/keep-calm-and-cook-on.jpg\" alt=\"Keep Calm And Cook On\" width=\"612\" height=\"1388\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/keep-calm-and-cook-on.jpg 612w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/keep-calm-and-cook-on-132x300.jpg 132w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/08\/keep-calm-and-cook-on-452x1024.jpg 452w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\n<p><b>Nicole says:<\/b> <span style=\"font-weight: 400\">What I really love about newsletters is when people write in their own voice and you can really hear it. Starting with the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/subject-line-tests-and-tips\/\" target=\"_blank\" rel=\"noopener\">subject line<\/a>, to the descriptions of the classes and recipes, I can hear the writer and her passion for these topics. I will refer to this email, again and again, thanks to the multiple tomato recipes that all look delicious and easy. This is how you create a connection with your audience that makes you feel like a friend. <\/span><\/p>\n<\/div>\n<div class=\"cta\"><\/div>\n<\/div>\n<div class=\"cta\"><\/div>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_630f3b4482b44\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-design.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Boost efficiency and scale email development<\/strong><\/h2>\n\t\t\t  <p>Craft consistent, on-brand emails with Litmus. Create and store reusable templates, code modules, and more.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-design\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A round-up of our favorite emails of June 2022.<\/p>\n","protected":false},"author":44,"featured_media":52316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10271,478,10259,1173,65,10264],"blog_category":[10303],"class_list":["post-52301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-customer-experience","tag-design","tag-ecommerce","tag-email-marketing-trends","tag-subject-lines","tag-subscriber-experience","blog_category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Litmus Team\u2019s Favorite Emails of August 2022 - Litmus<\/title>\n<meta name=\"description\" content=\"Want some email design inspiration? Check out our favorite emails of August 2022 to inspire your email marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/the-litmus-teams-favorite-emails-of-august-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Litmus Team\u2019s Favorite Emails of August 2022\" \/>\n<meta property=\"og:description\" content=\"Want some email design inspiration? 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