{"id":52415,"date":"2022-09-02T10:28:00","date_gmt":"2022-09-02T14:28:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=52415"},"modified":"2024-12-20T11:07:31","modified_gmt":"2024-12-20T16:07:31","slug":"feature-friday-kate-spade","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/feature-friday-kate-spade","title":{"rendered":"Feature Friday: How Kate Spade Uses Live Polls in Email"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_63035c597781e\" class=\"block-simple-text-block alignfull bg-texture \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-52415-1\" width=\"1280\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/Feature-Friday-Kate-Spade-0902.mp4?_=1\" \/><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/Feature-Friday-Kate-Spade-0902.mp4\">https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/Feature-Friday-Kate-Spade-0902.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">For our first edition of Feature Friday, we are celebrating email personalization and how <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.katespade.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Kate Spade<\/span><\/a><span style=\"font-weight: 400\"> is using it to better engage and connect with subscribers with live polls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Recently, Kate Spade sent an email to subscribers with <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\"><span style=\"font-weight: 400\">a live poll <\/span><\/a><span style=\"font-weight: 400\">that encourages subscribers to engage by choosing which type of jewelry they prefer.\u00a0 Here\u2019s how it works:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The email starts with a hero image showcasing Kate Spade jewelry with a great <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/guide-to-ctas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">call to action<\/span><\/a><span style=\"font-weight: 400\"> button, directing subscribers to shop on their website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kate Spade took it a step further and created a poll to showcase eight different jewelry options and asked subscribers which kind of jewelry they prefer.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone  wp-image-52428\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-1.jpg\" alt=\"Kate Spade Email\" width=\"505\" height=\"952\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-1.jpg 1268w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-1-159x300.jpg 159w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-1-543x1024.jpg 543w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-1-768x1448.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-1-815x1536.jpg 815w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-1-1087x2048.jpg 1087w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-1-700x1319.jpg 700w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/>\n<h3><span style=\"font-weight: 400\">Why live polls in email work for Kate Spade<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The live polls are very on brand for Kate Spade:\u00a0 super colorful, and with a clear call to action with the vote button beneath each image. This makes it easy for subscribers to know what to do as they are scrolling through the email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Kate Spade chose to display percentages beneath each image, which will live update as subscribers click through. Once they clicked the vote button or clicked on the image that was in the poll, subscribers were directed to Kate Spade&#8217;s website so they could shop for jewelry related to the preferred category they chose. This is a great example of\u00a0<\/span><span style=\"font-weight: 400\">how using <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">dynamic content<\/span><\/a><span style=\"font-weight: 400\"> can enhance the subscriber experience and in turn, increase engagement.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone  wp-image-52429\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-2.jpg\" alt=\"Kate Spade Poll\" width=\"502\" height=\"953\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-2.jpg 1268w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-2-158x300.jpg 158w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-2-539x1024.jpg 539w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-2-768x1458.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-2-809x1536.jpg 809w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-2-1078x2048.jpg 1078w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/K-S-2-700x1329.jpg 700w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/>\n<p><span style=\"font-weight: 400\">As you can see, live email polls are a great way to have a two-way dialogue with customers and encourage them to engage with your emails. From this poll, Kate Spade also gathered <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/data-hygiene-for-personalized-emails.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">data <\/span><\/a><span style=\"font-weight: 400\">on their customers as to what kind of jewelry they prefer. They can then use that data for a more <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/personalized-experience-using-crm-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">personalized experience<\/span><\/a><span style=\"font-weight: 400\"> in the future.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_63035dca7781f\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/blog-cta-buttons-personalization.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Create individualized email experiences at scale<\/strong><\/h2>\n\t\t\t  <p>Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-personalization\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Email file size and load size may not be the sexiest email topics, but they&#8217;re critical to the overall health of your email program. We sat down with Carl Sednaoui, Director of Marketing at MailCharts, to get to scoop on everything email file size.<\/p>\n","protected":false},"author":44,"featured_media":52427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10271,478,206,10259,10319,10262,381,179,10264],"blog_category":[10307],"class_list":["post-52415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-customer-experience","tag-design","tag-dynamic-content","tag-ecommerce","tag-email-personalization","tag-litmus-personalize","tag-personalization","tag-responsive-email","tag-subscriber-experience","blog_category-email-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Feature Friday: How Kate Spade Uses Live Polls in Email - Litmus<\/title>\n<meta name=\"description\" content=\"Discover how fashion retailer Kate Spade uses live polls in email to increase subscriber engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/feature-friday-kate-spade\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feature Friday: How Kate Spade Uses Live Polls in Email\" \/>\n<meta property=\"og:description\" content=\"Discover how fashion retailer Kate Spade uses live polls in email to increase subscriber engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/feature-friday-kate-spade\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-02T14:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T16:07:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/Feature-Friday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Feature Friday: How Kate Spade Uses Live Polls in Email - 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