{"id":52468,"date":"2022-09-07T09:34:48","date_gmt":"2022-09-07T13:34:48","guid":{"rendered":"https:\/\/www.litmus.com\/?p=52468"},"modified":"2025-11-05T12:31:00","modified_gmt":"2025-11-05T17:31:00","slug":"email-excellence-awards-submissions-open","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-excellence-awards-submissions-open","title":{"rendered":"Submissions Open for the 2022 Email Excellence Awards\ufffc"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_55636a9a7cea473a5d86db7a3b767415\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Email is on the front line of engagement for marketers due to its effectiveness, according to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus\u2019 2021 State of Email Report<\/span><\/a><span style=\"font-weight: 400;\">. And because of that, we know email marketers spend countless hours trying to get it right\u2014every time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, now you can show off all that hard work\u2014and get rewarded for it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time for the annual Litmus Email Excellence Awards where we get to recognize YOU and your team for your incredible efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And just as email continues to change, so have our submission categories for this year\u2019s awards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So get excited and start collecting all the details from your most prize-worthy campaign of 2022!<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>Note:<\/strong> Unfortunately, this year we will not be able to accept submissions from people located outside of the US and Great Britain. This is not meant to exclude anyone, and we absolutely value all of the talented email marketers out there. However, with User Generated Content contests, the Legal Terms and Conditions vary broadly across each country and we couldn\u2019t guarantee our terms would line up with every country. We hope to be able to work around this in the future so that we can include everyone from around the globe. Until then, keep up the great work, we appreciate you all!<\/p>\n<h2>2022 Email Excellence Award Categories<\/h2>\n<p><span style=\"font-weight: 400;\">Last year, we gave out<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/2021-email-excellence-award-winners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> seven awards<\/span><\/a><span style=\"font-weight: 400;\"> to some extremely talented email marketers. As requested by the email geek community, we\u2019ve made some category updates this year we know you\u2019re going to appreciate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you have an exceptional email campaign in 2022 that deserves recognition? Read about the categories below, draft your submission, and submit to win!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Most Innovative Personalization (B2B)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B2B (business-to-business) audiences expect their problems to be understood and addressed with solution-specific communication throughout their journey. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\">Email personalization<\/a> allows brands to deliver conversational communication that appeals to prospects and clients as individuals, and decision-makers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you created a B2B email campaign that leveraged personalization with a great understanding of the reader <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> their business needs to stand out in the inbox, we want to hear about it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This category will be judged on the following criteria:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you use personalized or dynamic content in your email?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How did you determine which elements to personalize in your email?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do these personalized elements help you connect with your subscribers on a unique level?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What were your goals in using personalization?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How does personalization help achieve those goals?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\">This award will be judged in two rounds. The first will include a panel of Litmus judges and the second round by a panel of external email experts.\u00a0<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_eVU3aGchSBgfUTs\" target=\"_blank\" rel=\"noopener\">Enter to be considered for Most Innovative Personalization (B2B)<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Most Innovative Personalization (B2C)<\/span><\/h3>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/landing-page\/state-of-email-2025\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of customers are more likely to purchase from a brand that provides personalized experiences. They expect to see content customized with their specific preferences and interests in mind, with every open.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep up with shifts in consumer buying habits and preferences, email marketers need to rely on data and customer insights to create campaigns that \u201cwow\u201d readers in the inbox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you created an amazing B2C (business-to-consumer) email marketing campaign in 2022 that gained excitement (and increased engagement), we want to share your success.<\/span><\/p>\n<p>This category will be judged on the following criteria:<\/p>\n<ul>\n<li>How do you use personalized or dynamic content in your email?<\/li>\n<li>How did you determine which elements to personalize in your email?<\/li>\n<li>How do these personalized elements help you connect with your subscribers on a unique level?<\/li>\n<li>What were your goals in using personalization?<\/li>\n<li>How did personalization help achieve those goals?<\/li>\n<\/ul>\n<p><span style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\">This award will be judged in two rounds. The first will include a panel of Litmus judges and the second round by a panel of external email experts.\u00a0<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_81RQVaypXkzlGWG\" target=\"_blank\" rel=\"noopener\">Enter to be considered for Most Innovative Personalization (B2C)<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Best Onboarding Email Series<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First impressions are important. Your onboarding emails set the tone for what subscribers can expect from your business. They also define the next steps of the journey and encourage more engagement with your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Show us the onboarding email series you\u2019re most proud of that made a lasting impression and helped customers feel valued from the start. This is your time to shine!<\/span><\/p>\n<p>This category will be judged on the following criteria:<\/p>\n<ul>\n<li>How does your onboarding series clearly emphasize how customers can get started and find value fast?<\/li>\n<li>Describe your approach for including clear CTAs and actionable next steps for your customers<\/li>\n<li>How does your onboarding series shine a spotlight on your value proposition and overall benefit of your services\/product?<\/li>\n<li>How does your onboarding series share your appreciation for new customers?<\/li>\n<li>How are you continuously improving your onboarding series? What testing, learning, and iterating have you done?<\/li>\n<\/ul>\n<p><span style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\">This award will be judged in two rounds. The first will include a panel of Litmus judges and the second round by a panel of external email experts.\u00a0<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_0SLQDNq5yE1voUu\" target=\"_blank\" rel=\"noopener\">Enter to be considered for Best Onboarding Email Series<\/a><\/p>\n<h3>Best Data-Informed Email Transformation<\/h3>\n<p><span style=\"font-weight: 400;\">Data empowers you to deliver a more sophisticated experience for every subscriber interaction. By leaning on metrics to measure what worked (and what didn\u2019t), you can continue to fine-tune your strategy to improve results for your business\u2014and your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This category recognizes the email marketers who dove into the details, refined their approach, and executed an email transformation with measurable success.<\/span><\/p>\n<p>This category will be judged on the following criteria:<\/p>\n<ul>\n<li>What metric(s) did you measure to improve your email performance?<\/li>\n<li>How did you determine that was the key metric(s)?<\/li>\n<li>How did you use this data to iterate on your email?<\/li>\n<li>What results did you see from iterations?<\/li>\n<li>What did you learn from this email that you will carry forward?<\/li>\n<\/ul>\n<p><span style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\">This award will be judged in two rounds. The first will include a panel of Litmus judges and the second round by a panel of external email experts.\u00a0<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_0pvtz8ZW3Nld8iy\" target=\"_blank\" rel=\"noopener\">Enter to be considered for Best Data-Informed Email Transformation<\/a><\/p>\n<h3>The Judges<\/h3>\n<p><span style=\"font-weight: 400;\">The Most Innovative Personalization (B2B and B2C), Best Onboarding Email Series, and Best Data-Informed Email Transformation awards will include an external judging round. We will have help from the following four talented email experts to help choose the winners:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alice Li: <\/span><span style=\"font-weight: 400;\">Principal Email Engineer at Zillow (Real Estate)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shani Nestigen: Senior Email Developer at Target (Retail)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mark Robbins: Email Designer \/ Developer \/ Engineer at Salesforce (Software)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lisa Wester: Senior Email &amp; Marketing Automation Manager at Emerson (Manufacturing)<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Litmus Choice: Best Email Design (B2B)\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketers strive to make a human connection through design for every campaign. With each email creation, they must consider a list of important factors such as rendering, accessibility, and emerging trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This award lets you show off an <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-design\/\">email design<\/a> you\u2019re truly passionate about\u2014and that had people talking long after they left the inbox.\u00a0<\/span><\/p>\n<p>This category will be judged on the following criteria:<\/p>\n<ul>\n<li>Does the email have a clear layout and hierarchy?<\/li>\n<li>If applicable, does the email have enticing imagery?<\/li>\n<li>Does it use easy-to-read fonts and typography?<\/li>\n<li>Are there clear calls-to-action?<\/li>\n<li>Is the email accessible?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This award will be judged in two rounds. The first will include a panel of Litmus judges and the second round by the Litmus email community.\u00a0<\/span><span style=\"font-weight: 400;\">(Stay tuned for the announcement in Litmus Weekly on November 3, 2022).<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_5gr1eQCBwHwDqAu\" target=\"_blank\" rel=\"noopener\">Enter to be considered for Best Email Design (B2B)<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Litmus Choice: Best Email Design (B2C)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Designing an email that inspires action and checks all the boxes to reach every audience can be a tall task. But we know many of you out there have mastered the art of email design for B2C customers in 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this sounds like you (or your team), send us your proudest creation to be eligible for the best email design award (B2C).<\/span><\/p>\n<p><span style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\">This category will be judged on the following criteria:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Does the email have a clear layout and hierarchy?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If applicable, does the email have enticing imagery?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Does it use easy-to-read fonts and typography?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Are there clear calls-to-action?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Is the email accessible?<\/span><\/li>\n<\/ul>\n<p>This award will be judged in two rounds. The first will include a panel of Litmus judges and the second round by the Litmus email community.\u00a0(Stay tuned for the announcement in Litmus Weekly on November 3, 2022).<\/p>\n<p><a style=\"background-color: var(--bs-body-bg); text-align: var(--bs-body-text-align); font-size: 1rem;\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_dhcOT3UQT9Sx3xA\" target=\"_blank\" rel=\"noopener\">Enter to be considered for Best Email Design (B2C)\u00a0<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">How to submit your prized email:<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><b>Review the requirements.<\/b><span style=\"font-weight: 400;\"> Please review the specific requirements thoroughly for each award before submission. You can only submit <\/span><b>one<\/b><span style=\"font-weight: 400;\"> entry, so choose wisely.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Draft your entry <\/b><b><i>before<\/i><\/b><b> submitting the form.<\/b><span style=\"font-weight: 400;\"> Once you begin your submission, you will have one week to go back in to complete the form. Be sure you have everything ready before getting started!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Share your work.<\/b><span style=\"font-weight: 400;\"> Include a title for your entry and a link to the email campaign so that our judges are able to review. You can use the \u201cview in browser\u201d link or a tool like<\/span><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Scope<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Read the official rules.<\/b> <span style=\"font-weight: 400;\">The Sweepstakes is open only to legal residents of Great Britain (England, Scotland and Wales), the 50 United States, and the District of Columbia (\u201cD.C.\u201d) Check out the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/terms\/email-excellence-awards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Official Terms and Conditions<\/span><\/a><span style=\"font-weight: 400;\"> for all the details.\u00a0<\/span><\/li>\n<\/ol>\n<h2>Ready to submit?<\/h2>\n<p><span style=\"font-weight: 400;\">Our panel of internal and external judges are looking forward to seeing what you\u2019ve created this year! To be considered, all submissions must be received by <\/span><b>11:59 pm ET on October 30th.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll review all entries and announce the winners for each category on December 7, 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Winners will receive a trophy, as well as a gift of their choosing up to a $250 USD value. The gift will be chosen through our Alyce gifting portal. There are hundreds of gifts to choose from including an Apple TV, Nest Outdoor Camera, Yeti and Patagonia gear, various subscription boxes, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best of luck and we can\u2019t wait to see what amazing creations you\u2019ve come up with for 2022!<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_eVU3aGchSBgfUTs\" target=\"_blank\" rel=\"noopener\">Most Innovative Personalization (B2B) Submission<\/a><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_81RQVaypXkzlGWG\" target=\"_blank\" rel=\"noopener\">Most Innovative Personalization (B2C) Submission<\/a><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_0SLQDNq5yE1voUu\" target=\"_blank\" rel=\"noopener\">Best Onboarding Email Series Submission<\/a><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_0pvtz8ZW3Nld8iy\" target=\"_blank\" rel=\"noopener\">Best Data-Informed Email Transformation Submission<\/a><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_5gr1eQCBwHwDqAu\" target=\"_blank\" rel=\"noopener\">Best Email Design (B2B) Submission<\/a><\/p>\n<p><a style=\"background-color: var(--bs-body-bg); text-align: var(--bs-body-text-align); font-size: 1rem;\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litmussoftware.iad1.qualtrics.com\/jfe\/form\/SV_dhcOT3UQT9Sx3xA\" target=\"_blank\" rel=\"noopener\">Best Email Design (B2C)\u00a0Submission<\/a><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s time to show off your best emails of the year! Submit your entry for the 2022 Litmus Email Excellence Awards.<\/p>\n","protected":false},"author":37,"featured_media":52467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[152,1170,478,520,9363,1173,416,381],"blog_category":[10306],"class_list":["post-52468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-call-to-action","tag-data","tag-design","tag-email-accessibility","tag-email-marketing-strategy","tag-email-marketing-trends","tag-measurement","tag-personalization","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2022 Email Excellence Awards: Submissions Are Now Open - Litmus<\/title>\n<meta name=\"description\" content=\"It\u2019s time to show off your best emails of the year! 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