{"id":53021,"date":"2026-01-14T08:00:00","date_gmt":"2026-01-14T13:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=53021"},"modified":"2026-05-11T08:19:54","modified_gmt":"2026-05-11T12:19:54","slug":"email-newsletter-examples-engage-prospects","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-newsletter-examples-engage-prospects","title":{"rendered":"6 Email Newsletter Examples to Keep Prospects Engaged"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_ea462e8a9d6685ba0865b4f70b351592\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\"><strong>Newsletters should nurture, not hard sell: They should build trust and credibility by providing helpful, educational, entertaining, or inspirational content, acting as a bridge to other marketing efforts rather than a direct sales tool.<\/strong><\/li>\n<li aria-level=\"1\"><strong>Design for readability and skimmability: Effective newsletters use visual techniques like colored blocks, imagery, bold text, clear headers, and concise sections (under 3 lines) to enhance engagement and make content easy to scan.<\/strong><\/li>\n<li aria-level=\"1\"><strong>Provide diverse, relevant content: Successful newsletters offer a variety of content types tailored to their audience, such as news roundups, educational insights, product updates, and cultural references, all while maintaining a consistent theme.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Newsletters\u2014recurring roundups of news, tips, or product updates\u2014are the most popular type of emails that marketers send. In fact, more than 80% of respondents from <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">our 2021 State of Email<\/span><\/a><span style=\"font-weight: 400;\"> survey use them in their email marketing programs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news outlets, non-profits, agencies, independent thought leaders, and more. As popular as they are, they\u2019re tough to do right. How do you create a newsletter that entices prospects to sign up\u2014and keeps subscribers coming back for more?<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RQqX4zy_lq8?si=WxUbQKm2STUN94U7&amp;start=105\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Email Newsletters: How to Connect With Your Subscribers\",\n  \"description\": \"Effective newsletters should feel more like a note from a friend and less like marketing.  Learn key lessons on using personality to drive engagement and sales from Dan Oshinsky, Manager at Inbox Collective. He covers how audience-first content, having a true sense of why, and unique growth strategies can elevate your email engagement.  Recording titled \\\"Lessons From the World of Newsletters\\\" from Litmus Live 2024. #LitmusLive2024 ___  \ud83d\udca1 Litmus Live is an annual, multi-day virtual event packed with sessions and panels hosted by experts who live and breathe all things email marketing.  \ud83d\udcbb Watch more Litmus Live sessions: https:\/\/lit.ms\/litmus-live   \ud83d\udc40 Read our 2024 Litmus Live Recap: https:\/\/lit.ms\/4hV5zMr  \u270f\ufe0f Learn about Litmus Live: https:\/\/lit.ms\/4fDadwQ\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/RQqX4zy_lq8\/default.jpg\",\n  \"uploadDate\": \"2024-12-02T12:00:28Z\",\n  \"duration\": \"PT30M2S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/RQqX4zy_lq8\",\n  \"interactionCount\": \"87\"\n}<\/script><!--Video Markup Code Generated by https:\/\/videoschema.com\/ --><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re sharing what makes a good newsletter, complete with six newsletter examples to help you get inspired, whether you&#8217;re looking to get started or looking to reimagine your current one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(And if you want a deeper dive, we break down all the key elements in our new guide: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/start-grow-newsletter-emails.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Start and Grow Email Newsletters People Love<\/span><\/a><span style=\"font-weight: 400;\"> ).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to learn more about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#what\"><span style=\"font-weight: 400;\">What makes a good newsletter?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#why\"><span style=\"font-weight: 400;\">Why you should look at examples of newsletters<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#b2b\"><span style=\"font-weight: 400;\">B2B newsletter examples<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#b2c\"><span style=\"font-weight: 400;\">B2C newsletter examples<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#news\"><span style=\"font-weight: 400;\">News media newsletters examples<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#guide\"><span style=\"font-weight: 400;\">How to claim your free newsletter guide<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What makes a good newsletter?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generally speaking, subscribers sign up for a newsletter to stay up-to-date with a brand or business. That said, if someone opts in to receive a newsletter, it doesn\u2019t mean you should <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\"> send promotional news.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through the lens of marketing, an email newsletter is a nurture tool\u2014they build brand trust and credibility, and nurture direct connections with subscribers. And a good newsletter should be filled with content that\u2019s helpful, educational, entertaining, or inspirational.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite your industry, brand, or reasons for sending a newsletter, it should <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> be about a hard sell. As <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/annhandley.com\/2020-newsletters\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ann Handley<\/span><\/a><span style=\"font-weight: 400;\"> puts it: consider email newsletters as a bridge to the rest of your m<\/span><span style=\"font-weight: 400;\">arketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some reasons people may subscribe to an email newsletter (from StoryDoc):<\/span><\/p>\n<figure id=\"attachment_53030\" aria-describedby=\"caption-attachment-53030\" style=\"width: 1302px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-53030\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey.png\" alt=\"chart showing reasons people subscribe to an email newsletters\" width=\"1302\" height=\"822\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey.png 1302w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey-300x189.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey-1024x646.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey-768x485.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey-700x442.png 700w\" sizes=\"(max-width: 1302px) 100vw, 1302px\" \/><figcaption id=\"caption-attachment-53030\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Source:<\/span> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.storydoc.com\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">StoryDoc survey<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">visualized in Litmus\u2019 <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/start-grow-newsletter-emails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Start and Grow Email Newsletters People Love<\/span><\/a><\/figcaption><\/figure>\n<ul>\n<li><span style=\"font-weight: 400;\">Receive discounts: 39%\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Read current news: 21%\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Learn about something of interest: 18%\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Get access to exclusive content: 16%\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Receive product announcements\/updates: 5%<\/span><\/li>\n<\/ul>\n<h2 id=\"why\"><span style=\"font-weight: 400;\">Why you should look at examples of newsletters<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Looking at newsletter examples from other brands and businesses is a great way to fuel ideas for your own campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re looking to start a newsletter or give your current one a refresh, you\u2019ll walk away with inspiration to keep your subscribers engaged.<\/span><\/p>\n<h2 id=\"b2b\"><span style=\"font-weight: 400;\">B2B newsletter examples<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at some examples of newsletters in the B2B space.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Asana<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First up is project management tool <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Asana<\/span><\/a><span style=\"font-weight: 400;\">. Their product is all about helping teams organize, track, and manage their work.<\/span><\/p>\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/asana-raester.jpg\" \/>\n<h4><span style=\"font-weight: 400;\">Why Asana\u2019s newsletter works<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Asana covers a few topics in this newsletters, touching upon productivity and career pathing, to name a few. They all fall under a general theme of success in the workplace, which is relevant to their customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an overview of their title\/section headers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What your teams need to succeed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to prioritize the work that matters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthening your team from the bottom up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special report: What Gen Z needs from leaders right now<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1-minute recap: What\u2019s new in Asana<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They\u2019ve broken up the content of the email with colored blocks (purple and black) to help create visual breaks throughout the email, keeping readers engaged as they scroll.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The end of the newsletter includes a quick roundup of product updates, with a \u201c1-minute recap: What\u2019s new in Asana\u201d section. This presents the content in an easy-to-scan, digestible format.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bolt<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.bolt.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bolt<\/span><\/a><span style=\"font-weight: 400;\"> is in the business of online payments, aiming to make the world of ecommerce better with seamless shopping experiences. Their newsletter <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.bolt.com\/thinkshop\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ThinkShop<\/span><\/a><span style=\"font-weight: 400;\"> provides \u201cthe latest ecommerce insights and strategies\u201d to subscribers.<\/span><\/p>\n<figure style=\"width: 1500px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/Bolt-newsletter-example.jpg\" alt=\"Bolt newsletter example\" width=\"1500\" height=\"2106\" \/><figcaption class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/th4lclnyklpd\"><span style=\"font-weight: 400;\">See the full email on Scope<\/span><\/a><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Why Bolt\u2019s newsletter works<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Here\u2019s what works well with ThinkShop:<\/span><\/p>\n<ul>\n<li><strong>Each issue has a host.<\/strong> <span style=\"font-weight: 400;\">This gives each newsletter a personal touch.<\/span><\/li>\n<li aria-level=\"1\"><strong>A recurring \u201cchart of the month\u201d section<\/strong> <span style=\"font-weight: 400;\">paired with a quick summary of why it\u2019s important.<\/span><\/li>\n<li aria-level=\"1\"><strong>Concise and digestible \u201cquick hits\u201d<\/strong><span style=\"font-weight: 400;\"> that subscribers will find interest in.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Overall, this newsletter delivers educational and insightful content that\u2019s hyper-relevant to Bolt\u2019s target audience. It\u2019s formatted with readability in mind, making it easy for subscribers to skim and scroll.<\/span><\/p>\n<h2 id=\"b2c\"><span style=\"font-weight: 400;\">B2C Newsletter Examples<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Disapora Co.<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.diasporaco.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Disapora Co.<\/span><\/a><span style=\"font-weight: 400;\"> is a food and beverage company specializing in single origin spices. They\u2019re\u00a0 rooted in equity, which plays a big part in their product and marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their newsletter <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.diasporaco.com\/pages\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Open Tab<\/span><\/a><span style=\"font-weight: 400;\"> brings \u201cseasonal reading lists, highly cookable recipes, feelings-filled harvest reports, and lots more\u201d to subscribers\u2019 inboxes.<\/span><\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/Diaspora-Co.-Newsletter-Example.jpg\" alt=\"Diaspora Co. newsletter example\" width=\"1200\" height=\"1134\" \/><figcaption class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/qzy3axygraxn\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">See the full email on Scope<\/span><\/a><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Why Disapora Co.\u2019s newsletter works<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Let\u2019s break down what makes Open Tab engaging:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Clear visual anchor points<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Achieved by bolding the first word of each sentence and using chili pepper emojis (\ud83c\udf36\ufe0f) as bullets.<\/span><\/li>\n<li aria-level=\"1\"><strong>Bold and beautiful imagery.<\/strong> <span style=\"font-weight: 400;\">An illustration is used as the hero image, followed by an eye-catching photo.<\/span><\/li>\n<li aria-level=\"1\"><strong>Tone of voice. <\/strong><span style=\"font-weight: 400;\">The email copy is playful and touches upon cultural references, bringing in relevancy for subscribers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All in all, the content is helpful, educational, and inspirational\u2014everything from recommended readings, recipes, and tips. Although they do promote their products, it\u2019s woven into the copy in a natural way.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">KitchenAid<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KitchenAid\u2014a home appliance brand\u2014puts out a monthly newsletter themed as &#8220;<\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/stories.kitchenaid.com\/#\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">KitchenAid Stories<\/span><\/a>.&#8221;<\/p>\n<figure style=\"width: 1700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/KtichenAid-newsletter-example.jpg\" alt=\"KitchenAid email Newsletter Example\" width=\"1700\" height=\"2387\" \/><figcaption class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/bxva0quvgmnq\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">See the full email on Scope<\/span><\/a><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Why KitchenAid\u2019s newsletter works<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">What works well in this KitchenAid newsletter?\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Variety of content.<\/strong> <span style=\"font-weight: 400;\">There are over ten different content pieces to dive into across home, design, travel, and culture.<\/span><\/li>\n<li aria-level=\"1\"><strong>Simple yet elegant <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-design\/\" target=\"_blank\" rel=\"noopener\">email design<\/a><\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> The simplicity of the layout complements the imagery and makes it all the more eye catching.<\/span><\/li>\n<li aria-level=\"1\"><strong>Light promotional push.<\/strong><span style=\"font-weight: 400;\"> Once readers reach the end of the newsletter, they are met with one (and only one) promotion.<\/span><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h2 id=\"news\"><span style=\"font-weight: 400;\">News media newsletters examples<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">News media, outlets, and publications are one of the most popular industries for sending newsletters. Let\u2019s take a look at some examples.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Hustle<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/thehustle.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Hustle<\/span><\/a><span style=\"font-weight: 400;\"> is a newsletter under the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> umbrella. Marketed as a \u201c5-minute newsletter keeping 2M+ innovators in the loop with stories on business, tech, and the internet,\u201d subscribers get exactly that. The Hustle delivers news headlines relevant to their reader&#8217;s industries, and thorough write ups on featured topics\u2014providing a mix of both short and longer form content.<\/span><\/p>\n<figure style=\"width: 1700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/The-Hustle-Newsletter-Example.jpg\" alt=\"The Hustle email newsletter example\" width=\"1700\" height=\"2387\" \/><figcaption class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/q2l2as2xdoyz\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">See the full email on Scope<\/span><\/a><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Why The Hustle\u2019s newsletter works<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The newsletter is easy to read: there are no lines of copy that surpass three lines. Text styling is used strategically to help with readability\u2014like bolding the first few words of each paragraph.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it\u2019s a considerably long newsletter, they keep subscribers interested by breaking up blocks of copy with imagery, encouraging readers to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-fold-in-email\/\"><span style=\"font-weight: 400;\">scroll<\/span><\/a><span style=\"font-weight: 400;\">. There\u2019s even a sentiment counter at the end of the newsletter, which helps encourage engagement (via clicks) and provides valuable feedback to their email team.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>Learn how to add live polls to your emails in our <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\">Guide to Live Polls and Social Proof in Email<\/a> \u2192\u00a0<\/strong><\/p>\n<h3><span style=\"font-weight: 400;\">The Daily Skimm<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theskimm.com\/daily-skimm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Daily Skimm<\/span><\/a><span style=\"font-weight: 400;\"> was created to be a short, simple newsletter for urban women ages 22 to 34 to help initiate conversations about current events. Delivered daily, the newsletter \u201cprepares you for your day in minutes\u201d and \u201cmakes it easier to live smarter.\u201d<\/span><\/p>\n<figure style=\"width: 1700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/Skimm-Newsletter-Example.jpg\" alt=\"theSkimm Newsletter Example\" width=\"1700\" height=\"2387\" \/><figcaption class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/kjpqdqi3ykh3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">See the full email on Scope<\/span><\/a><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Why The Daily Skimm\u2019s newsletter works<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As it\u2019s name suggests, The Daily Skimm is highly skimmable. Similar to The Hustle, the variations in text styling helps with readability; instead of bolding the first few words, they hyperlink the first line of each paragraph.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of the content, it\u2019s all relevant to their target audience, and described in a short and succinct way. The copy is also written in a tone tailored to resonate with their core demographic.<\/span><\/p>\n<h2 id=\"guide\"><span style=\"font-weight: 400;\">How to claim your free newsletter guide<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Looking to start an email newsletter or revamp your current one? We created a step-by-step guide (and a free email newsletter template!) to help you get started. You\u2019ll learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to choose your email newsletter\u2019s purpose, audience, cadence, look\/feel and content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ways to encourage newsletter engagement and measure success\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/newsletter-best-practices\" target=\"_blank\" rel=\"noopener\">Newsletter best practices<\/a> we apply to Litmus newsletters, that you can use to your advantage<\/span><\/li>\n<\/ul>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_567d3c6836e0a00ae5453ec680dcad85\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Start and Grow Email Newsletters People Love<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Learn how to launch your own email newsletter\u2013and get access to free Litmus tools to help create it!<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/start-grow-newsletter-emails.html\">\n\t\t\t\t\t\tGet your guide\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>These 6 newsletter examples will help you get inspired whether you&#8217;re looking to get started or spice things up in your existing email newsletter. Read now! <\/p>\n","protected":false},"author":25,"featured_media":52966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10268,478,9363,10294,10264],"blog_category":[10306],"class_list":["post-53021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-campaign-planning","tag-design","tag-email-marketing-strategy","tag-hyperlinks","tag-subscriber-experience","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 Email Newsletter Examples to Keep Prospects Engaged - Litmus<\/title>\n<meta name=\"description\" content=\"These 6 newsletter examples will help you get inspired whether you&#039;re looking to get started or spice things up in your existing email newsletter. 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