{"id":53061,"date":"2022-09-16T10:27:49","date_gmt":"2022-09-16T14:27:49","guid":{"rendered":"https:\/\/www.litmus.com\/?p=53061"},"modified":"2024-12-20T11:08:21","modified_gmt":"2024-12-20T16:08:21","slug":"feature-friday-endy","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/feature-friday-endy","title":{"rendered":"Feature Fridays: How Endy Integrates Blog Posts Into Email"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_63035c597781e\" class=\"block-simple-text-block alignfull bg-texture \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-53061-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-0916.mp4?_=1\" \/><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-0916.mp4\">https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-0916.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">For this week\u2019s edition of Feature Friday, we are celebrating <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/integrated-personalization-across-channels.html\"><span style=\"font-weight: 400\">email personalization <\/span><\/a><span style=\"font-weight: 400\">and how <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.endy.com\/\">Endy<\/a>, an e-commerce mattress and bedding company, uses it to connect with subscribers by integrating relevant blog posts into their emails.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Endy recently sent an email campaign utilizing<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\"><span style=\"font-weight: 400\"> Litmus Personalize<\/span><\/a><span style=\"font-weight: 400\"> to integrate their latest blog posts to help increase <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-state-of-email-engagement-when-where-and-how-people-engage-with-email\/\"><span style=\"font-weight: 400\">email engagement<\/span><\/a><span style=\"font-weight: 400\"> with both potential and existing customers on the topics tailored to their preferences and onsite behavior. The blog entries give subscribers helpful information about their products and how they can help people sleep easier, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Help choosing bed frames<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When to switch from a crib to a bed<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Signs its time to change your pillows<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">In these content focused emails, Endy dynamically features two or three blog posts from each category that pertains to them, while ensuring that the reader is always shown the latest blog entries.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone  wp-image-53063\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-Screenshot-scaled.jpg\" alt=\"Feature Friday Endy\" width=\"532\" height=\"1347\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-Screenshot-scaled.jpg 1011w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-Screenshot-118x300.jpg 118w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-Screenshot-404x1024.jpg 404w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-Screenshot-768x1945.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-Screenshot-606x1536.jpg 606w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-Screenshot-809x2048.jpg 809w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/FF-Endy-Screenshot-700x1773.jpg 700w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/>\n<p><span style=\"font-weight: 400\">By utilizing a feed that is connected to their website, the email is able to use content automation to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\/\"><span style=\"font-weight: 400\">dynamically update <\/span><\/a><span style=\"font-weight: 400\">without manual updates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">These emails can also be sent on an ongoing basis with fresh content, without the need to make any changes to the HTML physically.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Endy understands a good night\u2019s sleep is important to their audiences. By addressing their individual needs and sleep challenges, Endy is able to send customized content to increase engagement, and drive people to their site for specific product information.\u00a0<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_63035dca7781f\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/blog-cta-buttons-personalization.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Create individualized email experiences at scale<\/strong><\/h2>\n\t\t\t  <p>Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-personalization\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"featured_media":53074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10271,478,206,10259,10319,10262,381,179,10264],"blog_category":[10307],"class_list":["post-53061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-customer-experience","tag-design","tag-dynamic-content","tag-ecommerce","tag-email-personalization","tag-litmus-personalize","tag-personalization","tag-responsive-email","tag-subscriber-experience","blog_category-email-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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