{"id":53770,"date":"2022-10-04T12:30:00","date_gmt":"2022-10-04T16:30:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=53770"},"modified":"2024-12-20T11:02:04","modified_gmt":"2024-12-20T16:02:04","slug":"favorite-emails-september-2022","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/favorite-emails-september-2022","title":{"rendered":"The Litmus Team\u2019s Favorite Emails of September 2022"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_628f8d21b4ce6\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400\">It\u2019s that time of year\u2014the evenings are drawing in, the temperature is dropping, and winter coats are being pulled out of storage. But fear not: along with the cold weather comes some hot marketing opportunities and brands are just beginning to launch their <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-holiday-marketing-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">holiday email campaigns<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With summer drawing to a close, a lot of people can feel down in the dumps. Well, cheer yourself up with a roundup of the emails that put a smile on our faces in September.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#paulas-choice\">Paula&#8217;s Choice<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#vrbo\">Vrbo<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#kate-spade\">Kate Spade<\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#starbucks\"><span style=\"font-weight: 400\">Starbucks<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a rel=\"noopener\" href=\"#ansen\">Ansen Belt &amp; Buckle<\/a><\/li>\n<\/ul>\n<h3 id=\"paulas-choice\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.paulaschoice.com\/\" target=\"_blank\" rel=\"noopener\">Paula&#8217;s Choice<\/a><\/h3>\n<p><strong>Subject Line:<\/strong> <span style=\"font-weight: 400\">3 Things to Know About Vitamin C \ud83e\udde1<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Preview Text:\u00a0<span style=\"font-weight: 400\">#3 is v. important<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-53776\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Paulas-Choice.jpg\" alt=\"Paula's Choice\" width=\"491\" height=\"1259\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Paulas-Choice.jpg 576w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Paulas-Choice-117x300.jpg 117w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Paulas-Choice-399x1024.jpg 399w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/>\n<p><span style=\"font-weight: 400\">The Paula&#8217;s Choice team did a great job of weaving a number of things into a single email without making it overwhelming:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/emojis-in-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">emoji<\/span><\/a><span style=\"font-weight: 400\"> in the subject line introduces the feel of the email design.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-little-known-preview-text-hack-you-may-want-to-use-in-every-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">preview text<\/span><\/a><span style=\"font-weight: 400\"> makes you want to open the email to find out what makes number 3 so important.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A design that beautifully leverages an orange color palette, alluding to the star of this email show: vitamin C.<\/span><\/li>\n<\/ol>\n<h3 id=\"vrbo\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.vrbo.com\/\" target=\"_blank\" rel=\"noopener\">Vrbo<\/a><\/h3>\n<p><strong>Subject Line:<\/strong> Your vacation weather guide<span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Preview Text: <span style=\"font-weight: 400\">Your go-to climate is waiting for you and your people<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone  wp-image-53778\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Vrbo.jpg\" alt=\"Vrbo\" width=\"1087\" height=\"833\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Vrbo.jpg 1504w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Vrbo-300x230.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Vrbo-1024x784.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Vrbo-768x588.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Vrbo-700x536.jpg 700w\" sizes=\"(max-width: 1087px) 100vw, 1087px\" \/>\n<p><span style=\"font-weight: 400\">I don&#8217;t have a vacation planned with VRBO at the moment\u2014but this <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/subject-line-tests-and-tips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">subject line<\/span><\/a><span style=\"font-weight: 400\"> did get me in that frame of mind, and the preview text backed it up.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Throughout the email, they used <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">personalization<\/span><\/a><span style=\"font-weight: 400\"> to highlight locations with climates similar to those I&#8217;ve gravitated to in the past when I&#8217;ve booked on Vrbo, and also suggested new locations I might like. I noticed they added a disclaimer \u201cthat climates were accurate at the time of email creation.\u201d While we email marketers know why this is, I appreciate that they did not allow not having 100% real-time <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-personalization-starts-with-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">data<\/span><\/a><span style=\"font-weight: 400\"> to prevent them from personalizing my message to the extent they were able.<\/span><\/p>\n<h3 id=\"kate-spade\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/katespade.com\/\" target=\"_blank\" rel=\"noopener\">Kate Spade<\/a><\/h3>\n<p><strong>Subject Line: <span style=\"font-weight: 400\">Heels that need to be seen!<\/span><\/strong><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Preview Text:<b> <span style=\"font-weight: 400\">Top up your look with party season footwear.<\/span><\/b><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone  wp-image-53775\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Kate-Spade.jpg\" alt=\"Kate Spade\" width=\"1087\" height=\"833\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Kate-Spade.jpg 1504w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Kate-Spade-300x230.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Kate-Spade-1024x784.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Kate-Spade-768x588.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Kate-Spade-700x536.jpg 700w\" sizes=\"(max-width: 1087px) 100vw, 1087px\" \/>\n<p><span style=\"font-weight: 400\">I love this email from Kate Spade: not only does it combine two of my favorite things\u2014cocktails and shoes\u2014but it also has a fantastic <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">live poll<\/span><\/a><span style=\"font-weight: 400\">! I really like the bright vibrant colors which draw the eye and encourage recipients to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">engage with the email<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3 id=\"starbucks\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.starbucks.com\/\" target=\"_blank\" rel=\"noopener\">Starbucks<\/a><\/h3>\n<p><strong>Subject Line: <span style=\"font-weight: 400\">Remain calm, but pumpkin is back! \ud83c\udf89<\/span><\/strong><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Preview Text:<\/strong> <span style=\"font-weight: 400\">Breathe a deep fall sigh with the return of our classic drinks.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone  wp-image-53777\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Starbucks.jpg\" alt=\"Starbucks\" width=\"642\" height=\"997\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Starbucks.jpg 755w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Starbucks-193x300.jpg 193w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Starbucks-660x1024.jpg 660w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Starbucks-700x1087.jpg 700w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">PSL season is my favorite season, so when this email landed in my inbox I was thrilled. Starbucks knows how beloved their pumpkin spice products are, so they really capitalize on how much customers love them by creating urgency in the<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-write-the-perfect-subject-line-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> subject line<\/span><\/a><span style=\"font-weight: 400\">. I also love anything fall themed, so the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">design of this email<\/span><\/a><span style=\"font-weight: 400\"> really resonates with me!<\/span><\/p>\n<h3 id=\"ansen\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/ansonbelt.com\/\" target=\"_blank\" rel=\"noopener\">Ansen Belt &amp; Buckle<\/a><\/h3>\n<p><strong>Subject Line: <span style=\"font-weight: 400\">Thank you for your order.<\/span><\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone  wp-image-53774\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Anson.jpg\" alt=\"Ansen\" width=\"642\" height=\"1114\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Anson.jpg 685w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Anson-173x300.jpg 173w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Anson-590x1024.jpg 590w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/>\n<p><span style=\"font-weight: 400\">This is probably one of the most adorable order confirmation emails I\u2019ve received. It\u2019s a cute way to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">personalize<\/span><\/a><span style=\"font-weight: 400\"> and build a relationship between brand and consumer at the start of the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-personalize-throughout-the-email-customer-journey\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">customer journey<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<div class=\"cta\"><\/div>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_630f3b4482b44\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-design.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Boost efficiency and scale email development<\/strong><\/h2>\n\t\t\t  <p>Craft consistent, on-brand emails with Litmus. Create and store reusable templates, code modules, and more.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-design\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"featured_media":53781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10271,478,10259,1173,65,10264],"blog_category":[10303],"class_list":["post-53770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-customer-experience","tag-design","tag-ecommerce","tag-email-marketing-trends","tag-subject-lines","tag-subscriber-experience","blog_category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Litmus Team\u2019s Favorite Emails of September 2022 - Litmus<\/title>\n<meta name=\"description\" content=\"Want some email design inspiration? Check out our favorite emails of September 2022 to inspire your email marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/favorite-emails-september-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Litmus Team\u2019s Favorite Emails of September 2022\" \/>\n<meta property=\"og:description\" content=\"Want some email design inspiration? Check out our favorite emails of September 2022 to inspire your email marketing campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/favorite-emails-september-2022\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T16:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T16:02:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/September-2022-Favorite-Emails.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Litmus Team\u2019s Favorite Emails of September 2022 - Litmus","description":"Want some email design inspiration? 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