{"id":54153,"date":"2024-06-10T14:45:21","date_gmt":"2024-06-10T18:45:21","guid":{"rendered":"https:\/\/www.litmus.com\/?p=54153"},"modified":"2026-03-10T09:59:50","modified_gmt":"2026-03-10T13:59:50","slug":"email-marketing-personalization-using-data","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-marketing-personalization-using-data","title":{"rendered":"Email Personalization: How to Find Better Data"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_e1675f312d1cf1711de1c82b85bc6c2a\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>How many emails do you receive that start with, \u201cHi [mergetag]!\u201d<\/p>\n<p>Yes, email personalization like this is simple and easy to do if you have the right ESP. It\u2019s become a popular tactic because we know email marketing personalization is good for business. <strong>71% of consumers expect companies to deliver personalized experiences<\/strong>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">according to McKinsey<\/a>.<\/p>\n<p>But if you want to send <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/personalized-email\" target=\"_blank\" rel=\"noopener\">personalized email<\/a> marketing campaigns that actually resonate with subscribers and help forge true connections, simply adding their first name to the subject line or greeting isn\u2019t gonna cut it.<\/p>\n<div style=\"display: flex; justify-content: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Txgc3kJlDGQ?si=jm-cMU0J5WfO3xgW\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Real personalization looks like sending the right email at the right time to the right people.<\/p>\n<p>Everyone has their unique path from awareness to conversion. The key to a good customer experience &#8211; and successful <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-lifecycle-marketing\" target=\"_blank\" rel=\"noopener\">lifecycle marketing<\/a> &#8211; is understanding that journey and using <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/customer-lifecycle-segmentation\" target=\"_blank\" rel=\"noopener\">customer lifecycle segmentation<\/a> and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-email-segmentation\">email segmentation<\/a> to meet each person with a consistent, yet tailored, email message at every opportunity.<\/p>\n<p>That takes a lot of time, effort, and data that many email marketers don\u2019t have. <span style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\">This is a sentiment many email marketers share. <\/span><\/p>\n<p><span style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\">In our new <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-innovations\" target=\"_blank\" rel=\"noopener\">State of Email Innovations report<\/a><span style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\">, we asked email marketers about their biggest challenges to email personalization. Here&#8217;s what they told us: they either struggled to find the right data, didn\u2019t have the resources to experiment with personalization techniques, lacked <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-create-inspiring-personalized-emails\" target=\"_blank\" rel=\"noopener\">email inspiration<\/a>, or were intimidated by the technical how-to behind the scenes.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-98418\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Beyond-Open-Rate-Blog-Charts.png\" alt=\"\" width=\"1000\" height=\"1083\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Beyond-Open-Rate-Blog-Charts.png 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Beyond-Open-Rate-Blog-Charts-277x300.png 277w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Beyond-Open-Rate-Blog-Charts-945x1024.png 945w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Beyond-Open-Rate-Blog-Charts-768x832.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p>If you\u2019re struggling to find the right data or resources to use for your personalization efforts, you\u2019re not alone. But you can do a surprising amount of personalization without needing to build your own big data apparatus or storm the engineering department\u2014here\u2019s how you can follow <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/we-need-to-talk-about-personalization-evolution-trends\" target=\"_blank\" rel=\"noopener\">email personalization trends<\/a> to meet your customers at every phase of their journey. For more effective results, consider using <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-best-10-personalized-email-templates-by-industry-and-use-case\" target=\"_blank\" rel=\"noopener\">personalized email templates<\/a> that streamline the process.<\/p>\n<h2>1. Embrace zero-party data for email personalization<\/h2>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/four-types-of-data\/\">Data<\/a> makes the email personalization world go \u2018round.<\/p>\n<p>But a recent push for consumer privacy protection leaves marketers without third-party cookies at their disposal to plan and execute their email marketing personalization. In fact, an <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.epsilon.com\/us\/insights\/resources\/research-preparing-for-a-world-without-third-party-cookies\">Epsilon study<\/a> of US marketers found that 69% said the elimination of third-party cookies will have an even greater impact than <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/5-things-you-must-know-about-email-consent-under-gdpr\/\">GDPR<\/a> and CCPA on their marketing efforts.<\/p>\n<p>Between Google\u2019s <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/this-is-not-a-drill-the-loss-of-third-party-cookies-is-bigger-than-gdpr-and-ccpa\" target=\"_blank\" rel=\"noopener\">plan to end third-party cookies by 2025<\/a> and Apple <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/apple-mail-privacy-protection-for-marketers\/\" target=\"_blank\" rel=\"noopener\">Mail Privacy Protection<\/a>, which hides subscribers\u2019 IP addresses, it\u2019s much more challenging to use traditional data sources to personalize your emails.<\/p>\n<p>Guess what: you don\u2019t actually need this data to send <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/personalized-marketing\" target=\"_blank\" rel=\"noopener\">personalized marketing<\/a> emails that your subscribers love.<\/p>\n<p>You have more data at your disposal than you think.<\/p>\n<p>Here\u2019s the data you really need for effective <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/combining-segmentation-and-personalization\" target=\"_blank\" rel=\"noopener\">personalization in email marketing<\/a> as you plan your personalization <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-use-email-analytics-for-marketing\/\" target=\"_blank\" rel=\"noopener\">strategy<\/a>:<\/p>\n<h3>First-party data<\/h3>\n<p>First-party data is individual-level data that is collected directly from your audience on your own channels, enabling <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/contextual-targeting-vs-behavioral-targeting\" target=\"_blank\" rel=\"noopener\">contextual targeting<\/a> to tailor personalized email campaigns. Anything that you can track through your existing tech stack, from social media interactions to website and purchase behavior, counts as first-party data. This is the kind of data you can use to map out the customer journey based on behavior and engagement.<\/p>\n<h3>Second-party data<\/h3>\n<p>Second-party data is any data you can purchase from another company about your subscribers or customers. (And no, we still don\u2019t advocate buying an email list!) Think more big-picture research and demographic data, like competitive analysis, broader consumer trends, or reviews from sites like Google or Tripadvisor. This can be useful to give your first-party data scale and context.<\/p>\n<h3>Zero-party data<\/h3>\n<p>Zero-party data is individual-level data explicitly given to you directly from your audience. This is data you already have about your subscribers and customers: things like names, addresses, company title, or other demographic data. But it also includes any information they volunteer to give you\u2014all you have to do is ask.<\/p>\n<p>It\u2019s zero-party data that gives your email campaigns that personalization magic no one else can replicate. According to our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email\/\" target=\"_blank\" rel=\"noopener\">2021 State of Email report<\/a>, <strong>71% of consumers expressed frustration with impersonal experiences<\/strong>. This is your chance to get to know your subscribers on a 1:1 level and deliver on the promise of personalized emails.<\/p>\n<p>If you make an effort to talk to your subscribers directly about their preferences on messages they want to see, topics they want to learn about, and how they want to interact with you, then you won\u2019t be like every other email in their inbox. You can do this with fun, interactive content like this:<\/p>\n<div data-aspectratio=\"2.11221122\"><div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/1o-scaled.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div data-aspectratio=\"2.11221122\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/scotch-news-is-the-best-kind-of-news-welcome\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>Or through a strong email preferences center from Going:<\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-98332\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Email-Preference-Centre-300x173.png\" alt=\"\" width=\"1125\" height=\"649\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Email-Preference-Centre-300x173.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Email-Preference-Centre-768x442.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Email-Preference-Centre.png 868w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.going.com\/\" target=\"_blank\" rel=\"noopener\">Going<\/a><\/p>\n<p>Applying these details strengthens your email marketing personalization strategy and allows you to deliver brand value and improve the customer experience.<\/p>\n<h2>2. Practice good data hygiene to keep your personalization current<\/h2>\n<p>Good <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/data-hygiene-your-email-marketing\/\" target=\"_blank\" rel=\"noopener\">data hygiene<\/a> for email marketing is one of the key <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-personalization-best-practices-the-ultimate-checklist-for-email-marketers\" target=\"_blank\" rel=\"noopener\">email personalization best practices<\/a> to designing high-performing campaigns.<\/p>\n<p>Having quality data that is accurate, current, trustworthy, and useful ensures your customers get the personalized experiences they want, and helps your business make informed data-driven decisions for your email marketing strategy.<\/p>\n<p>Without regular data cleansing, your data can become stale\u2014resulting in lower email engagement, poor deliverability, and ultimately, decreased ROI.<\/p>\n<p>Knowing what data points to access, how to store and use consumer information, and ways to routinely \u201cclean\u201d your data can take your email marketing personalization to the next level.<\/p>\n<p>To do this, understand your internal data supply chains such as the sources and destinations, the formats of dates, text fields, numbers, and the latency at which data is expected to arrive or transact between these different sources to reduce issues.<\/p>\n<p>When we talked to email marketers about their personalization efforts, the majority relied on their ESP\/MAP to handle their personalization efforts.<\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-98333\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalized-Emails-Chart-300x300.png\" alt=\"where to create personalized emails\" width=\"967\" height=\"967\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalized-Emails-Chart-300x300.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalized-Emails-Chart-1024x1024.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalized-Emails-Chart-150x150.png 150w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalized-Emails-Chart-768x768.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalized-Emails-Chart.png 1080w\" sizes=\"(max-width: 967px) 100vw, 967px\" \/>\n<p>But your ESP is only one piece of the data puzzle.<\/p>\n<p>You need to mine the data that\u2019s across your entire organization to make personalized emails work for you. You may need to work with your sales, support, or engineering team to fully map out where all of your data is coming from and how to make it all \u201ctalk\u201d to one another.<\/p>\n<p>The more you can understand the various data sources available to you, the easier it will be to pull out the type of information that matters for your campaigns, like:<\/p>\n<ul>\n<li>Demographic information, like geography or birthday<\/li>\n<li>Where they opted in to receive your emails<\/li>\n<li>Topic preferences<\/li>\n<li>Email opens and clicks by topic or product<\/li>\n<li>Purchase history<\/li>\n<li>Website browsing<\/li>\n<li>Social media engagement<\/li>\n<li>Content downloads<\/li>\n<li>Sales or customer support interaction<\/li>\n<li>Responses to feedback surveys or Net Promoter Score<\/li>\n<\/ul>\n<p>If you collect this data, put it to use. You don\u2019t need every single piece of data to send great emails\u2014start with one campaign at a time using zero-party or first-party data you already have.<\/p>\n<p>Then, establish a governance model to control permissions in data tools and designate a power user for every data push. If you can, create a data dictionary to catalog what each piece of data means to your company and make it accessible.<\/p>\n<h2>Personalize email campaigns at every stage of the customer journey<\/h2>\n<p>Once your data is in order, you can create truly effective email marketing personalization with every send and make customers feel valued throughout their <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-personalize-throughout-the-email-customer-journey\/\">journey<\/a>.<\/p>\n<p>When it comes to execution, creating tailored messages can vary in sophistication. The majority of email marketers we surveyed (36%) use personalization in the subject line or preview text, which can encourage your subscribers to open your emails.<\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-98334\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalize-Emails-Chart-2-300x300.png\" alt=\"how to personalize emails\" width=\"994\" height=\"994\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalize-Emails-Chart-2-300x300.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalize-Emails-Chart-2-1024x1024.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalize-Emails-Chart-2-150x150.png 150w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalize-Emails-Chart-2-768x768.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalize-Emails-Chart-2.png 1080w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/>\n<p>More advanced email marketing personalization like dynamic content was a popular choice as well at 36%. This includes <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-content-automation-for-personalization\/?utm_campaign=wc-2022-10-personalization_across_channels-personalization_is_key&amp;utm_medium=offline&amp;utm_source=marketing\" target=\"_blank\" rel=\"noopener\">product recommendations<\/a> based on site behavior, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/browse-abandonment-email-types\/?utm_campaign=wc-2022-10-personalization_across_channels-personalization_is_key&amp;utm_medium=offline&amp;utm_source=marketing\" target=\"_blank\" rel=\"noopener\">cart abandonment<\/a>, or special offers that can take your customer experience to the next level.<\/p>\n<p>But our favorite kind of personalized content\u2014the kind that really wows subscribers\u2014is live or real-time content, which only 7% of respondents say they use. If you want to stand out with <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/your-guide-to-email-personalization-for-ecommerce\" target=\"_blank\" rel=\"noopener\">personalized eCommerce emails<\/a>, it\u2019s these <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/10-myths-about-email-personalization-busted-how-to-win-with-personalized-emails\" target=\"_blank\" rel=\"noopener\">personalization tactics<\/a> that are going to do it.<\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-98335\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Real-Time-Content-300x300.png\" alt=\"how to personalize emails\" width=\"974\" height=\"974\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Real-Time-Content-300x300.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Real-Time-Content-1024x1024.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Real-Time-Content-150x150.png 150w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Real-Time-Content-768x768.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Real-Time-Content.png 1080w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\n<p>Don\u2019t be intimidated by using live or real-time content. Live content can be as simple as using <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-personalization101-preparation\/\">personalized images<\/a>, incorporating <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-use-personalized-product-recommendations-in-email\" target=\"_blank\" rel=\"noopener\">personalized product recommendations<\/a>, or you can try one of these suggestions:<\/p>\n<h3>1. Countdown timers<\/h3>\n<p>For the senders using live content, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/using-countdown-timers-to-boost-engagement\" target=\"_blank\" rel=\"noopener\">email countdown timers<\/a> are the most popular choice. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/using-countdown-timers-to-boost-engagement\/\" target=\"_blank\" rel=\"noopener\">Countdown timers<\/a> use email open times to display time left for sales, exclusive offers, or event registrations.<\/p>\n<p>That\u2019s because they add a sense of urgency and excitement to emails that is especially effective for big product launches or campaigns.<\/p>\n<div data-aspectratio=\"2.11221122\"><div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/2o.png\" alt=\"\" \/><\/div>\n<\/div>\n<div data-aspectratio=\"2.11221122\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/last-day-save-15-with-our-best-offer-ever\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/div>\n<div data-aspectratio=\"2.11221122\"><\/div>\n<p>You don\u2019t want to overuse a countdown timer for every sale. Stick with some of your biggest campaigns of the year, either as a pre-sale promo or to let subscribers know how long deals will (or won\u2019t) last. Make sure you are transparent with your countdown timers. If you often extend sales, or are planning on extending a specific sale, don\u2019t use a countdown timer as it will not be as effective.<\/p>\n<h3>2. Interactive polling<\/h3>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-create-an-interactive-email\/\" target=\"_blank\" rel=\"noopener\">Interactive polling<\/a> allows recipients to see what is popular, and vote on what they like, which encourages continued engagement as recipients come back to see the results. This works for any kind of question you want to ask.<\/p>\n<div data-aspectratio=\"2.11221122\"><div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/5o.png\" alt=\"\" \/><\/div>\n<\/div>\n<div data-aspectratio=\"2.11221122\">Source: Litmus<\/div>\n<div data-aspectratio=\"2.11221122\"><\/div>\n<p>At Litmus, we use our own Personalize tool at the bottom of every monthly newsletter to see how our subscribers liked it. We use that feedback from <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-create-a-poll-in-email\" target=\"_blank\" rel=\"noopener\">email polls<\/a> to help us build the next newsletter and inform our A\/B testing strategy (and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-deliverability-audit\" target=\"_blank\" rel=\"noopener\">email deliverability audit<\/a>).<\/p>\n<h3>3. Social feed<\/h3>\n<p>Social signals showcase live interactions with a product or service (through the live number of \u201clikes\u201d) on social channels. You can take an email already focused on social proof, like this one:<\/p>\n<div data-aspectratio=\"2.11221122\"><div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/6o-scaled.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div data-aspectratio=\"2.11221122\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/from-ig-to-irl-in-just-a-few-clicks\">Really Good Emails<\/a><\/div>\n<div data-aspectratio=\"2.11221122\"><\/div>\n<p>And make it tuned-in to what subscribers are actually reading or watching in real-time. Adding a social element to emails encourages more people to click through, but does double duty promoting your social media channels and getting more engagement there, too.<\/p>\n<h2>Personalize your emails beyond the basics<\/h2>\n<p>Subscribers <em>expect<\/em> personalization in their inboxes. And it&#8217;s not just about names and subject lines anymore. Email personalization means data-driven dynamic and interactive content that serves custom experiences to your subscribers. That&#8217;s where the right data is so essential.<\/p>\n<p>Knowing how to collect and clean accurate and timely customer data to tailor your personalization strategy lets you engage with audiences intentionally and effectively every time.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_be5554d6bf55ccbb18196a6fbee6b255\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/handbook-icon.svg\" alt=\"\" width=\"100\" height=\"100\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Get more insider insight in our State of Email Innovations Report<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>See how email personalization, tech, and A.I. are transforming the email marketing space and how the best are leveraging the latest innovations in email.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-innovations\">\n\t\t\t\t\t\tGet your copy\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Find out how to create email marketing personalization at every step of the customer journey with the help of data.<\/p>\n","protected":false},"author":37,"featured_media":54212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[1170,206,9363,86,381],"blog_category":[10307],"class_list":["post-54153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-data","tag-dynamic-content","tag-email-marketing-strategy","tag-engagement","tag-personalization","blog_category-email-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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